Burnley FC Announces W88 as Front of Shirt Sponsor

Burnley Football Club has announced W88, a leading sports betting and online casino operator, as its official shirt sponsor for the 2023/24 season.

The shirt featuring the W88 logo will be worn by both the men’s and women’s first teams for the upcoming campaign in a move that will enable the Club to challenge and invest in exciting return to the Premier League.

In addition to the front-of-shirt branding, W88 will receive visibility across Turf Moor on matchdays and via the Club’s digital channels and will work hand-in-hand with the Clarets on community projects and initiatives, engaging with supporters and assisting in the Club’s charitable activities.

Stuart Hunt, Director of Burnley FC, said: “Following lengthy discussions we are pleased to confirm W88 as our front of shirt sponsor for the upcoming season. As a newly promoted club, a partnership such as this plays a significant role in helping us to compete in the Premier League.

“W88 have established successful relationships with several Premier League clubs and sports brands across the globe and we have been impressed by their experience, knowledge and proactive nature in this area. I’m looking forward to developing a successful partnership together over course of the season.”

Hilly Ehrlich, Business Development Manager at W88, said: “We’re hugely passionate about Premier League football and delighted to partner with Burnley FC as the team returns to the Premier League. With Vincent Kompany at the helm, we’re excited to see the team perform well this season.”

The new 2023/24 home kit will be available to purchase online and in-store at the Clarets Store in mid-July.