Asia
Vivo Becomes Official Exclusive Supplier of Mobile Phones for 19th Asian Games Hangzhou
Vivo, a global leading technology company, announced that it has been named the Official Exclusive Supplier of Mobile Phones for the 19th Asian Games Hangzhou (Hangzhou Asian Games) on June 15. This date also signifies the commencement of the 100-day countdown to the Hangzhou Asian Games. Vivo’s sub-brand, iQOO, has been selected as the Official Esports Gaming Phones for the esports events during the Games. Vivo’s sub-brand, iQOO, has been selected as the Official Esports Gaming Phones for the esports events during the Games.
Mao Genhong, the Deputy Secretary General and Director of the Executive Office of HAGOC (Hangzhou Asian Games Organizing Committee), Xu Jianfeng, Deputy of the International Relations Department of HAGOC, Du Mengfei and Ye Hong, Deputies of the Market Development Department of HAGOC, and Jia Jingdong, the Vice President of Branding at Vivo, and other guests attended the signing ceremony.
The 19th Asian Games will be held in Hangzhou, China, from September 23 to October 8, 2023, bringing together 45 participating countries and regions. As the continent’s largest multi-sport event, the Hangzhou Asian Games celebrate unity and camaraderie through sports across Asia.
“We are greatly looking forward to partnering with Vivo on the occasion of the 100-day countdown to Hangzhou Asian Games. We believe that together with Vivo’s extensive experience in sports event cooperation and its commitment to meeting users’ needs with innovative technology products, we can effectively make strong connection with people and promote this event together,” Mao Genhong said.
To commemorate the official partnership with Hangzhou Asian Games, Jia Jingdong, Vice President of Branding at Vivo, presented two of the company’s latest models, Vivo X90s and iQOO 11S, to HAGOC. Both models will soon be released in the Chinese domestic market.
“Smart” Asian Games Empowered with Exceptional Products
“The 19th Asian Games showcases the cultural and sporting charm of Hangzhou to Asia and the whole world. As the Games’ Official Exclusive Supplier of Mobile Phones and Official Esports Gaming Phones, Vivo and iQOO will bring professional imaging technology and ultimate esports experience, helping promote the unity of sports and celebrating this grand occasion,” Jia Jingdong said.
As a leading global technology brand, Vivo has always been driven by its vision of creating “technology for a better world”. Its partnership with the Hangzhou Asian Games showcases how the power of technology elevates the sporting experience to new heights.
Over the years, Vivo has also collaborated with other prestigious sporting events such as the Sudirman Cup, NBA, FIFA World Cup and the UEFA EURO, gaining further recognition from a growing global audience.
In partnership with ZEISS, the flagship Vivo X series brings users top-of-the-line professional imaging experiences, empowering users to capture all the breathtaking sporting moments during the highly anticipated Hangzhou Asian Games. Vivo X Fold2 and X Flip feature self-developed ultra-durable and ultra-light aerospace-grade hinges and ZEISS Imaging with Free-Stop Shooting Experience. The upcoming Vivo X90s, set to debut in the Chinese domestic market, will boast exceptional Zero-Shutter-Lag Motion Snapshot capabilities, ideal for photographing action-packed sporting events.
As the Official Exclusive Supplier of Mobile Phones for Hangzhou Asian Games, Vivo will also record and share the event’s most exciting moments with users worldwide through its cutting-edge professional imaging technology, bringing the joy of sports to everyone on and off the pitch.
iQOO Celebrates the Debut of Esports at Hangzhou Asian Games
The addition of esports as an official competition category in the 19th Asian Games is a significant milestone in both the world of sports and esports. As the Official Esports Gaming Phones for Hangzhou Asian Games, iQOO is poised to elevate the gaming competition to a new level and share the thrill with global audiences.
Since its inception, iQOO has been dedicated to developing smartphones that meet the speed, stability and precision requirements for esports competitions. Over the years, several iQOO products have undergone rigorous testing by professional players and have been designated as official gaming devices for numerous esports events.
The signing ceremony also showcased the popular Vivo X series and iQOO products. Throughout the years, Vivo has consistently achieved remarkable market performance and solidified its reputation in the high-end smartphone market, offering top-notch products and services to over 500 million users across more than 60 countries and regions worldwide. As a sub-brand of Vivo, iQOO will also persist in delivering products with outstanding performance and the ultimate user experience.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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