GR8 Tech debuts its limited-edition sports apparel and accessories drop: Fight for Greatness. Inspired by the champion mentality of Oleksandr Usyk and his Ready to Fight platform, the collection channels the same high-performance culture of those who thrive under pressure, move with purpose, and execute without compromise.

FIGHT to PERFORM—this single idea behind the collection reflects the heavyweight mindset GR8 Tech and Ready to Fight share: progress and success are earned, not gifted. It is the thread that ties together performance, purpose, and ambition across each item in the drop.

“Fight for Greatness is a statement of how we operate at GR8 Tech and how we see the world. We spent over three months shaping this line, from the first sketch to the final stitch. Behind each of the 15 items is the work of more than 20 passionate people who brought their creativity, expertise, and belief in the message to life. We didn’t just design clothes, we translated a culture of performance into gear you can wear,” said Iryna Ilchanka, Creative Lead at GR8 Tech.

Advertisement

Explore the Collection

Fight for Greatness line blends elevated style with uncompromising performance. From soft-touch tees and premium hoodies to moisture-wicking sport sets and precision-cut boxing gear, each piece balances everyday comfort with functional power. Accessories like ergonomic hydration bottles and high-tech protective mouth guard round out the lineup.

The collection reflects its core dualities: casual wear meets cutting-edge innovation, minimalism pairs with bold statements, and style integrates with utility. Built to move under pressure, each piece reflects the mindset of champions—where style meets strategy, and performance never lets up.

Join the Heavyweight Club

The Fight for Greatness collection is part of GR8 Tech’s Heavyweight Club—a community for iGaming professionals who lead under pressure, deliver consistent performance, and scale with purpose.

Advertisement

“We believe lasting success is built on partnership, not just products. The Heavyweight Club brings that to life—a space where iGaming leaders collaborate, innovate, and raise the bar together. The Fight for Greatness collection reflects that same mindset. For us, performance is culture—and it shows in everything we do, right down to what we wear,” said Viktor Ishkov, Head of Global Marketing and Strategy at GR8 Tech.

🥊 Make a statement—wear the mindset like a champ.

The limited-edition drop is available online and will be showcased at iGB L!VE London, July 2–3, 2025.

Visit GR8 Tech at booth U34 to see the collection, connect with the team, and join the movement.

Tugi Tark, which literally translates as ‘smart support’, launches an intelligent platform with AI agents to help online casino operators transform customer service

Estonian start-up Tugi Tark has formally launched with a mission to modernise the iGaming industry’s approach to customer support.

According to the tech disruptor, which is only now emerging from stealth mode, the future of player support will be proactive and automated, rather than reactive and manual.

Tugi Tark uses a combination of large language models, machine learning, and a dataset of over 10 million iGaming customer service tickets resolved over the years.

Advertisement

Tugi Tark’s AI agents, available 24/7, resolve a significant percentage of cases independently, increasing each month as support teams train their AI agents. This streamlines the player experience and frees up human staff to focus on higher-value tasks.

Crucially, the agents can provide support in more than 250 languages, a key advantage for iGaming companies operating across multiple markets. Players are assisted in their native language, without the need for third-party translation tools or region-specific teams — reducing costs and breaking down language barriers.

Players parting with money expect fast, effective support at any time. Tugi Tark’s AI agents address this critical pain point. Slow response times remain one of the biggest frustrations in iGaming customer support — often due to staffing constraints.

Proactive support can improve the player experience across a range of issues, including failed payments. When a deposit fails, Tugi Tark receives an API call from the payment system with the error message. This instantly triggers a relevant chat with the player to clarify the reason and provide a solution. The result: improved customer satisfaction, successful deposits, and lower player churn.

Tugi Tark CEO Harpo Lilja said: “We’re convinced we can help operators transform player support from a cost centre into a strategic competitive advantage.

Advertisement

“Support isn’t just about answering questions. It’s about creating momentum, trust, and loyalty. The quality of customer service is critical — it can make or break a VIP programme.

“With human agents, the support times are inconsistent. Support staffing for a multi-market 24/7 operation is challenging and costly. High churn among staff is common, and the limit of talent is an unfortunate reality.

“Combining both human and AI agents is the solution to the problem. AI agents can resolve many queries independently, and the rest are automatically routed to the most suitable human agent to guarantee a fast and effective resolution.”

Tugi Tark is a remote-first company headquartered in Tallinn, Estonia. The business has doubled its headcount in less than a year and is scaling rapidly to meet growing demand.

Five iGaming clients are set to onboard imminently, with further partnerships to be announced before the end of 2025.

Advertisement

“We understand high-value players, compliance, cost optimisation, player safety, and the nuances of iGaming support — because we’ve lived it,” added Lilja, who brings over a decade of experience in iGaming and a proven track record of elevating customer support across hundreds of brands.

“Every feature is designed to solve real-world challenges: regulatory pressure, global player bases, multi-brand operations, and 24/7 VIP care.”

SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await.

Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots. 

With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting.

The heart of the game lies in the Coin Avalanche mechanic, triggered when the goddess Fortuna symbol lands on both reels 1 and 6. Coins start cascading onto the reels, and players who are lucky enough to fill entire rows, or the entire screen, will win special jackpots including the Grand Jackpot.

Advertisement

Landing four Bonus symbols triggers a Free Spins bonus, where Coin and Thunder symbols make the positions hotter, multiplying the coin’s value. Players can also collect diamonds during this mode. If the goddess Fortuna deems a player worthy and allows them to collect five diamonds, they win the Grand Jackpot.

Fortuna Gold is available now through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins, leaderboards, and tournaments, and can be integrated with EngageSuite, the all-in-one player loyalty solution.

The slot was developed by Fantasma Games, a game studio EveryMatrix acquired in October 2024.

Bjorn Sjoberg, COO, SlotMatrix, said: “Fortuna Gold is a heavenly example of the kind of content we always aim to deliver. It is visually stunning, with highly engaging mechanics and a global appeal, designed and delivered by our talented games team. We can’t wait to show you even more in the months to come.”