North American Aggregation: Pariplay’s Expansion and Focus

Shivan Patel, the VP of North America at Pariplay, discusses the continued expansion of the supplier’s aggregation services on the continent.

Aggregation is a growing area in North America as operators look to offer complete solutions swiftly. Why is this, and what makes Pariplay special?

Aggregation platforms are gaining popularity in North America, offering a highly favoured and cost-effective means for all stakeholders to deliver quality content to their target audiences. Whether operators aim to provide incredibly popular games or smaller studios want to develop localised content for North America, aggregation offers a mutually beneficial route to market.

Pariplay is actively strengthening its position by offering high-quality content to operators in both the US and Canada. From our perspective, the value of localised content specifically tailored for North America has never been higher. This includes traditional land-based-style slots adapted for online devices as well as games designed uniquely for specific demographics, all of which continue to perform at high levels.

In the past year, there has been a notable increase in international suppliers and regional entities actively engaging in the US market, and the burgeoning Canadian one.

The progress we’ve made in North America is clear, closing numerous high level deals with both new aggregation partners and major operators. Our ability to deliver high-quality content in a technically proficient manner, showcasing our qualities as a platform and a broader supplier of leading iGaming products.

Pariplay boasts an array of content, with a focus on games designed for North America. How has that been received so far?

Local content will shine in North America, and we want to be the premier facilitators of that. Our Wizard Games arm allows us to develop engaging content specifically designed for North America, taking into account operator requirements and player preferences. An example of this is the successful Dragons of the North series, which now spans three games, or recent launch Majestic North, which pays homage to the Canadian wilderness.

Pariplay’s roadmap includes a healthy mix of strictly US-facing products, as well as titles that incorporate a variety of new mechanics and themes, with the goal of catering to as diverse a product offering as possible.

This is further augmented by our ground-breaking Ignite® program, which alongside Wizard Games, has been a great success. The program has integrated a record number of partners focused solely on the North American market this year, giving them the opportunity to access the market under our licences and providing the necessary tools to create flexible and exceptional games that meet operator needs.

This program not only benefits established studios but also provides smaller ones with the chance to enter the North American market and engage with major operators.

We expect the Ignite® program to continue attracting high-quality studios.

What are you most looking forward to at the Canadian Gaming Summit?

The North American market is one that is hugely exciting, with its potential for iGaming only just getting tapped. Canada still has a long way to go with regards to regulation, with a lot of gaming currently dominated by the lotteries. It’s an incredibly exciting market with plenty of scope, and the Canadian Gaming Summit will give plenty of insight into what to expect in the coming months.

It is set to be a really strong event, and one that we have eagerly anticipated for some time. It serves as a valuable platform to meet current partners, explore potential new business opportunities, deepen understanding of the challenges and prospects in North America, and solidify Pariplay’s position as the leading aggregator in the market.