Canada
North American Aggregation: Pariplay’s Expansion and Focus
Shivan Patel, the VP of North America at Pariplay, discusses the continued expansion of the supplier’s aggregation services on the continent.
Aggregation is a growing area in North America as operators look to offer complete solutions swiftly. Why is this, and what makes Pariplay special?
Aggregation platforms are gaining popularity in North America, offering a highly favoured and cost-effective means for all stakeholders to deliver quality content to their target audiences. Whether operators aim to provide incredibly popular games or smaller studios want to develop localised content for North America, aggregation offers a mutually beneficial route to market.
Pariplay is actively strengthening its position by offering high-quality content to operators in both the US and Canada. From our perspective, the value of localised content specifically tailored for North America has never been higher. This includes traditional land-based-style slots adapted for online devices as well as games designed uniquely for specific demographics, all of which continue to perform at high levels.
In the past year, there has been a notable increase in international suppliers and regional entities actively engaging in the US market, and the burgeoning Canadian one.
The progress we’ve made in North America is clear, closing numerous high level deals with both new aggregation partners and major operators. Our ability to deliver high-quality content in a technically proficient manner, showcasing our qualities as a platform and a broader supplier of leading iGaming products.
Pariplay boasts an array of content, with a focus on games designed for North America. How has that been received so far?
Local content will shine in North America, and we want to be the premier facilitators of that. Our Wizard Games arm allows us to develop engaging content specifically designed for North America, taking into account operator requirements and player preferences. An example of this is the successful Dragons of the North series, which now spans three games, or recent launch Majestic North, which pays homage to the Canadian wilderness.
Pariplay’s roadmap includes a healthy mix of strictly US-facing products, as well as titles that incorporate a variety of new mechanics and themes, with the goal of catering to as diverse a product offering as possible.
This is further augmented by our ground-breaking Ignite® program, which alongside Wizard Games, has been a great success. The program has integrated a record number of partners focused solely on the North American market this year, giving them the opportunity to access the market under our licences and providing the necessary tools to create flexible and exceptional games that meet operator needs.
This program not only benefits established studios but also provides smaller ones with the chance to enter the North American market and engage with major operators.
We expect the Ignite® program to continue attracting high-quality studios.
What are you most looking forward to at the Canadian Gaming Summit?
The North American market is one that is hugely exciting, with its potential for iGaming only just getting tapped. Canada still has a long way to go with regards to regulation, with a lot of gaming currently dominated by the lotteries. It’s an incredibly exciting market with plenty of scope, and the Canadian Gaming Summit will give plenty of insight into what to expect in the coming months.
It is set to be a really strong event, and one that we have eagerly anticipated for some time. It serves as a valuable platform to meet current partners, explore potential new business opportunities, deepen understanding of the challenges and prospects in North America, and solidify Pariplay’s position as the leading aggregator in the market.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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