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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER
FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.
During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.
FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.
The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.
Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.
FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.
While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.
A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.
“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.
“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”
Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”
FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.
The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.
South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.
Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling Board, Eastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.
As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.
Advocating for Safer Online Gambling
As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.
Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.
“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”
Practical Frameworks for Change
The Responsible Gambling Summit 2025 will focus on seven key thematic areas:
- Understanding gambling behaviour and disorders through science-led approaches.
- Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
- Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
- Adopting global regulatory best practices tailored to South African realities.
- Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
- Educating the public on the risks of gambling and how to stay safe.
- Building international networks to ensure future readiness and consistency across borders.
Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.
How Players Can Gamble Responsibly
Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:
- Treat gambling as entertainment, not a way to make money.
- Set a time limit before you start and stick to it.
- Only gamble with money you can afford to lose.
- Avoid playing when you are upset, stressed, or intoxicated.
- Use built-in responsible gaming tools provided by licensed operators.
- Keep track of your play history and regularly review your habits.
- Seek help if gambling is no longer fun, or if it begins to impact your personal life.
At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.
Our Commitment to the South African Gambling Community
With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinos, free spins casinos and strategy articles designed to help players make informed decisions.
We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.
South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.
7777 gaming, a leading provider of innovative iGaming content, has officially entered the Croatian market through an exclusive partnership with SuperSport’s brand Super Casino, the country’s largest betting operator. This collaboration marks a significant milestone for 7777 gaming as it continues its expansion across the Balkans.
SuperSport, a dominant force in Croatia’s regulated gaming industry with approximately 50% market share, is now offering a selection of certified titles from 7777 gaming. Among these are popular games such as Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats’ Megawins, and Devil’s Deal: Soul for Sale. Each game is designed with cutting-edge mechanics, immersive themes, and rewarding features to provide an unparalleled player experience.
In addition to its diverse game portfolio, 7777 gaming introduces three exciting jackpot concepts to the Croatian market:
Juicy Cash Jackpot – A fruit-themed jackpot offering dynamic rewards.
Crazy Bucks Jackpot – High volatility gameplay delivering adrenaline-fueled wins.
Jackpot Temple – A mystical adventure promising epic prizes.
“We are thrilled to partner with SuperSport and bring our unique gaming content to Croatian players,” said Elena Shaterova, CCO at 7777 gaming. “This exclusive collaboration allows us to showcase our commitment to delivering high-quality, engaging games tailored to the local market’s preferences.”
Tugomil Cerovečki, Casino Director at SuperSport added, “Integrating 7777 gaming’s titles into our platform enhances our offerings and aligns with our goal to provide top-tier entertainment to our users. We are confident that our players will appreciate the innovative gameplay and exciting jackpot features.”
This partnership underscores 7777 gaming’s strategic focus on expanding its presence in the Balkans and reinforces its dedication to delivering exceptional gaming experiences across new markets.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
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The post 7777 gaming enters Croatian market with exclusive game launch on SuperSport appeared first on European Gaming Industry News.
Latest News
Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover
National Lottery operator, Allwyn’s, 2024 Local Retail Champions, Natalie and Martin Lightfoot – who own Londis Solo Convenience in Glasgow – have completed the first stage of their Social Value store makeover by installing new colleague headsets to help with security at the store.
The husband-and-wife shopkeepers were awarded £5000 cash and a Social Value store makeover worth up to £20,000 when they were crowned National Winners at Allwyn’s first ever Local Retail Champions awards in December. They had been nominated for the award by their customers for a host of community-focused work, such as organising charity fundraising events and local litter-picking activities, as well as providing a home delivery service for those in need.
Natalie and Martin have beallgun the Social Value store makeover work – which will take a number of months to complete – by installing six new colleague headsets to improve security at the store. The headsets enhance communication between store staff, increasing safety for both customers and staff and enabling colleagues to respond quickly to assistance requests.
The next stage of the store makeover activity will see the installation of new CCTV equipment, replacing the current 15-year-old system. As well as protecting the store, the CCTV currently helps keeps the community safer, with cameras located outside of the store successfully having been used in the past to help with investigations.
The final stage of the makeover will include installation of retail AI technology, with initial plans for this currently being looked at by Natalie and Martin.
Natalie said: “We’re really grateful to Allwyn for what the Local Retail Champions store makeover money is helping us do with security in the store. The headsets have been a godsend. The store has thick walls, making it difficult to hear each other in different areas of the shop, so the headsets allow us all to communicate and respond to things quickly as a team. We’re also in the process of getting new CCTV installed which will provide clearer pictures as the current system is quite pixelated and very dated. We wouldn’t have been able to get any of this new equipment without the Local Retail Champions makeover money, not for a long while anyway.”
Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford said: “We know Natalie is passionate about store security for retailers and has spoken publicly about the subject in the past, so we’re really happy we’ve been able to support her own store’s security needs with the store makeover. And she and her husband are absolutely deserving of the prize – they are a shining example of retailers who go above and beyond for their local community, which is precisely why they were crowned one of our two National Winners at Allwyn’s 2024 Local Retail Champions awards. We’re looking forward to hearing about how the project progresses further.”
The Local Retail Champions initiative is paid for with money from Allwyn’s dedicated Social Value Fund, which is an annual £1 million that the company has committed to using to support operating The National Lottery in an environmentally and socially responsible way. Last year, Allwyn used a portion of the fund to reward and recognise the important role its retail partners play in every community across the UK and Isle of Man – and arrangements for this year’s programme will become available over the coming months.
The post Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover appeared first on European Gaming Industry News.
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