Canada
Responsible Gambling: Promoting a Safer Gaming Experience
In an ever-evolving online gambling industry, responsible gambling practices have emerged as a crucial focus for operators. Among the advocates of responsible gambling is KTO, a leading player in the industry that places a strong emphasis on research and analysis. By conducting data-driven research and market trend analysis, KTO strives to enhance the gaming experience, ensuring it remains both enjoyable and safe for players.
With a thriving gaming market in Brazil, KTO’s studies provide valuable insights into player preferences, gaming studios, payment providers, and more. Moreover, KTO’s research sheds light on responsible gaming policies, licensing standards, and legal requirements, contributing to the overall improvement of the industry.
The Importance of Responsible Gambling in the Online Gambling Industry
Responsible gambling holds significant importance within the online gambling industry, considering its complex network of operators, game studios, regulators, and players. To make sense of this intricate ecosystem, it is essential to analyze the activities and market trends that shape it.
KTO’s research papers play a vital role in helping industry stakeholders differentiate between products, policies, and features that contribute to a superior gaming experience. By providing their own statistics and backing research findings with reliable sources, KTO offers valuable insights into popular casino games, sports betting trends, player preferences, and user experiences. This knowledge empowers operators, gaming companies, and authorities to establish and maintain responsible gambling practices, safeguarding the well-being of players and promoting a safer gaming environment.
Insights from Primary Data
KTO’s research initiatives go beyond surface-level analysis by delving into primary data to uncover valuable insights. Through the examination of actual online traction data, KTO’s research team focuses on the impact of leading games in the Crash Games vertical, such as Aviator, Spaceman, Mines, and JetX, on the online casino gaming landscape in Brazil. The findings reveal the significant contribution of crash games to KTO’s top 10 casino games, accounting for more than half of the list and nearly 40% of the total casino turnover.
Furthermore, these games have captured the interest of a substantial portion of active players, with roughly two-thirds of them having tried placing bets on crash-style games. Aviator emerges as the most influential game in KTO’s online casino, acting as a gateway for other casual game titles to enter the real-money gaming scene.
Setting Higher Industry Standards
KTO’s research endeavors aim to set higher industry standards by providing comprehensive insights into various aspects of the online gambling landscape. By analyzing market dynamics and trends, KTO sheds light on player tastes, user experiences, gaming studios, and payment providers.
This valuable information helps industry stakeholders make informed decisions regarding game development, business strategies, and consumer support. Additionally, KTO’s research raises awareness of responsible gaming policies, licensing and regulation standards, as well as taxation and legal requirements. By fostering openness and transparency, KTO believes in establishing a strong and trustworthy relationship with players, ultimately serving the best interests of all parties involved.
As a founding member of the Brazilian Institute for Responsible Gambling KTO truly shows its dedication to create a healthy environment for the the industry to grow. A further development toward this goal is the institutes collaboration with the International Betting Integrity Association making sure that the policies pushed are world class quality.
The Pragmatic Benefits of Responsible Gambling
Responsible gambling is not only a moral obligation but also a practice that brings numerous pragmatic advantages. Firstly, it fosters a healthier and safer gambling environment by promoting self-control and setting limits, reducing the risk of addiction and financial strain. Moreover, responsible gambling initiatives support local communities by generating revenue that can be allocated towards public services, such as education and healthcare.
Additionally, responsible gambling practices encourage transparency and fairness within the industry, enhancing consumer trust and satisfaction. By prioritizing responsible gambling, individuals can enjoy the entertainment value of gambling while minimizing the potential negative consequences, ultimately creating a win-win situation for both gamblers and society as a whole.
The future of online gambling in Brazil looks bright with dedicated actors working toward a sustainable and fair policy model.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
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Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
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Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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