Gaming Americas Weekly Roundup – April 24-30

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Location identity company Incognia announced its entrance into the regulated US gaming market with the launch of its integrated geolocation compliance and account security solution.

Continent 8 has expanded its Atlantic City data centre footprint, adding 30% more capacity. The stage three expansion, approved by the Casino Reinvestment Development Authority, has seen a 5330 sq ft Modular Data Centre addition to the site.

PENN Entertainment unveiled an enhanced customer loyalty programme, PENN Play, replacing its mychoice branded programme. The new programme greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.

NorthStar Gaming Holdings has announced that it has entered into an advisory agreement with Blue Sky Trading & Consulting Ltd to provide advisory services to NorthStar relating to capital markets, including capital raising and mergers & acquisitions.

Yahoo has acquired Wagr, a peer-to-peer sports betting app focused on making gaming social and accessible. The acquisition of Wagr augments and accelerates Yahoo Sports’ vision to create and deliver the most compelling fantasy and gaming products.

Bally’s Corporation announced that the Bally’s Twin River Lincoln Casino Resort officially opened 40,000 square feet of new gaming space in a landmark expansion of its casino floor.

Las Vegas Sands has signed a preliminary deal for a 99-year contract for the usage of Nassau Veterans Memorial Coliseum, with a plan to develop an integrated resort with a casino on Long Island.

New Partnerships

International Game Technology announced that it has signed a licensing agreement with the Maine State Lottery for IGT’s patented Cash Pop draw-based game.

The National Hockey League has entered into a partnership and strategic investment with games provider Low6. Low6 will be the official free-to-play games partner of the league and will continue to develop and support NHL games on its platform.

ENV Media announced its latest strategic partnership with KTO Group, a prominent leader in the Brazilian iGaming industry. Through this joint venture, ENV Media will expand its footprint into the thriving iGaming market of Brazil.

IMG ARENA has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League and been appointed as its official integrity partner.

New Appointments

Rush Street Gaming announced that Atlantic City, NJ casino executive Joe Lodise is the new general manager of Rivers Casino & Resort Schenectady.

Mohegan Sun has appointed David Fausel as Director of Advertising. Fausel brings over 20 years of advertising experience to Mohegan’s flagship property and is a familiar face to the Mohegan brand, spearheading a marketing modernisation initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004–2010.

GLl has appointed Alicia Monahan as client services executive. Monahan will be based at GLI’s Las Vegas lab with the client services team. Monahan brings valuable operator, technical and change management experience to GLI. Most recently, she served as Release and Deployment Manager for Resorts World Las Vegas, where she directed several aspects of the luxury property’s change management and project management processes.