Gaming Americas Weekly Roundup – April 17-23

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The Alcohol and Gaming Commission of Ontario (AGCO) is proposing changes to its internet gambling advertising standards, restricting the participation of athletes and celebrities advertising online casinos and sports betting.

SuperBook successfully completed a controlled demonstration of its mobile sports wagering platform, resulting in the Maryland Lottery and Gaming Control Commission issuing a mobile sports wagering license to its parent company, SBOpco.

Kindred Group plc has received final approval for its proprietary gaming platform from the New Jersey regulator, the Division of Gaming Enforcement (NJDGE). The approval is an important step towards rolling out the Kindred platform across Kindred’s North American footprint.

As part of PENN Entertainment’s ongoing commitment to supporting veterans and active-duty military, the company has created PENN Entertainment Military Scholarship at Penn State Berks. The scholarship will be endowed through a multi-year $50,000 commitment and further supports the local Berks County community where PENN’s corporate headquarters are located.

MegaPari has arrived in Canada, offering an enhanced bonus portfolio to new users, which exemplifies the platform’s dedication to providing the best possible gaming experience. The brand holds a license from the Government of Curacao and boasts a sportsbook that offers over 16,000 live sporting and non-sporting events.

Partnerships

Light & Wonder Inc. announced that it will partner with Naskila Casino – the “Luckiest Spot in Texas” – to install a variety of high-tech systems’ products throughout the casino located in Livingston, Texas, just 90 miles from Houston.

The Canadian Premier League (CPL) announced tonybet as its Official Sports Betting and Online Casino Partner, marking the beginning of a multi-year deal between the League and the international online gaming company.

Online sportsbook Blaze has become a main sponsor of Santos FC. The two-year deal will see the online sports betting company’s branding appear on both the men’s and women’s first team kits.

MOONTON Games has partnered up with the United States Esports Federation (USEF), a wholly owned subsidiary of the Network of Academic and Scholastic Esports Federations (NASEF) for the IESF World Championships 2023.

Catena Media has announced a long-term partnership to provide online sports betting and casino content to Lee Enterprises, one of the largest newspaper publishers in the US.

Gaming Society and On Her Turf announced the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.

The Brazilian Championship’s Serie B has announced a sponsorship deal with the Brazilian online sports betting firm Betano. With this deal, the competition will now be known as Serie B Betano for the rest of the season.

Kindred Group has announced the launch of its retail operation at the Swinomish Casino & Lodge in Washington State. This marks the first phase of the company’s partnership with The Swinomish Tribe, following a six-year agreement announced in October 2022.

Tipico Sportsbook announced that it is partnering with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR Craftsman Truck Series (NCTS) race on Saturday, July 8 at the Mid-Ohio Sports Car Course.