Gaming Society and NBC Sports Announce Content Partnership to Further Women’s Sports Visibility and Engagement

Gaming Society, the new betting education platform, and On Her Turf, NBC Sports’ women’s empowerment brand focused on highlighting women in sports, announced the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.

As part of the partnership, Gaming Society and On Her Turf will collaborate on numerous editorial initiatives on both brands’ digital platforms. NBC Sports’ betting vertical NBC Sports EDGE will feature select Gaming Society content. On Her Turf will also be prominently featured on Gaming Society’s Bet on Women newsletter, a weekly email dedicated to highlighting the most influential women athletes while also pushing for equitable betting lines on women’s sports.

On Her Turf will also be the exclusive distribution partner of Gaming Society’s See You in the Lobby series, hosted by Gaming Society execs and women’s basketball thought leaders Marissa Coleman and Matt Ellentuck. The series will be distributed weekly throughout the WNBA season and will give an unfiltered and raw look at the league’s biggest storylines and personalities from those who know it best, including frequent athlete guests.

Additionally, Gaming Society talent and personalities will be regularly featured on NBC Sports EDGE platforms provide insights, commentary, and analysis geared toward women’s sports-focused sports wagering.

“Awareness and excitement around women’s sports continues to grow, making the need for betting education and access to betting lines and opportunities greater than ever. Legalized sports wagering has proven to be a driver for engagement across sports, and we look forward to working with NBC Sports to showcase the wide array of voices and storylines in women’s sports while also empowering the next generation of women athletes,” Jaymee Messler, Co-founder and CEO of Gaming Society, said.

“We are excited to partner with Gaming Society as On Her Turf continues to engage with women in sports at all levels. With more women playing, watching, and betting on sports than ever before, this is an ideal time to kick off the partnership,” said Lyndsay Signor, NBC Sports senior vice president of consumer engagement.