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There’s an AI for that: Optimove’s Smart Solution for Unhealthy Gambling Habits
Responsible gambling practices have become increasingly important as the online gambling industry grows. This results from increased awareness of the issue, tightening regulations, and fines for breaches in the EU and UK. The US market is more decentralized, and regulations vary, sometimes significantly, between states.
While gambling can be enjoyable, it can also lead to addiction and financial problems for some players. To address these issues, Optimove has developed a solution that empowers both players and operators to make informed decisions and promote responsible gambling.
Optimove is a leading provider of customer relationship management (CRM) software for the iGaming industry. The company’s platform uses advanced analytics and machine learning algorithms to help operators better understand their customers and deliver personalized experiences. In recent years, Optimove has also focused on developing solutions to promote responsible gambling and prevent problem gambling.
According to Tomer Imber, Senior Director of Sales at Optimove, the company’s solution for responsible gambling is a crucial part of its mission to help operators create a safe and enjoyable gaming environment for their customers. “We believe that responsible gambling is a shared responsibility of operators and players,” Imber said in an interview to CasinoBeats. “Our solution empowers players to take control of their gambling behavior and enables operators to provide a safe and responsible gaming environment.”
Optimove’s solution for responsible gambling includes advanced analytics and reporting features for operators. The platform allows operators to monitor their customers’ gambling behavior and identify potential problem gamblers. Operators can then use this data to intervene and provide support to players who may be at risk.
“Our model uses AI and machine learning algorithms to analyze customer behavior and detect patterns that indicate the likelihood of problematic gambling,” said Jonathan Inbar, Director of Strategic Services, speaking to PlayUSA. “Optimove collects data from multiple sources, including customer transactions, game plays, and customer service interactions. This data is then analyzed using machine learning algorithms to identify patterns indicating a customer is at risk of developing a gambling problem.”
The predictive model utilized by Optimove relies on machine learning algorithms trained on historical data to recognize behavioral patterns indicative of at-risk players. These patterns may include persistently chasing losses, gambling for extended periods, or placing substantial wagers. Once the model is trained, it can analyze real-time data and identify customers displaying similar behavior.
If a player is deemed to be at risk of developing a gambling problem, the Optimove CRM system will change the messaging mix they’re getting to one that promotes responsible gambling. For instance, the player may be provided with self-exclusion alternatives or directed to support resources.
“Our solution for responsible gambling is designed to give operators the tools they need to be proactive and prevent problem gambling,” Inbar added. “By using advanced analytics and machine learning, we can help operators identify patterns of behavior that may indicate a problem and intervene before it becomes a serious issue.”
As the online gambling industry continues to evolve, it is clear that responsible gambling practices will play an increasingly important role. Companies like Optimove are at the forefront of this movement, using advanced technology to empower players and operators alike to make informed decisions and promote safe and enjoyable gaming experiences for everyone.
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7777 gaming gains certification for Italian iGaming market

7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.
This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.
“Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”
The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive “Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.
All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.
With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.
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Successful Premiere of Portside Game Assembly: the Indie Conference on the Water Returns in June 2026

On June 26 and 27, Gamecity Hamburg, as part of Hamburg Kreativ Gesellschaft, celebrated the successful premiere of Portside Game Assembly. A B2B conference for indie studios with 100 selected studio directors from 15 countries on a ship cruising through the port of Hamburg. The event provided a confidential setting for studio executives to exchange ideas and gain new perspectives. The list of attendees is carefully curated, allowing only management-level representatives from indie studios that have successfully published at least one game on board. In addition to the conference, three other Portside Game Assembly events facilitated interaction between industry members of the Hamburg games industry and international guests, as well as additional networking with conference participants, publishers, and game studios. 200 additional games industry peers met with the conference attendees in three other extraordinary Hamburg locations for networking and exchange. Following a successful premiere and receiving very positive feedback from attendees, the second Portside Game Assembly in Hamburg is scheduled for June 25 and 26, 2026!
“We saw a gap within the calendar of international games industry B2B events and decided to go for it. With the Portside Game Assembly, we are creating a space in which leaders of indie studios can exchange ideas confidentially and on an eye level. By curating the list of participants, we guarantee that participants get new impulses for their business and make relevant new contacts without distraction. We develop the content of the program in close exchange with the participating studios and always for the perspective of studio directors and founders. We are overjoyed with the feedback from the attendees on the premiere and are starting to plan the second Portside in June 2026”, explains Dennis Schoubye, Head of Gamecity Hamburg.
“With companies that have been successful for decades and a diverse and growing indie game scene, the games industry is an important part of Hamburg’s creative industry. With Portside Game Assembly, we have developed another key element that strengthens the importance of Hamburg as a games location by bringing important studio heads and industry contacts to Hamburg and thus promoting international exchange”, comments Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft.
Quotes from Participating Studios
“There was a great atmosphere, and the curation was a good mix of profiles and range of companies. It was easy to get in touch with people at the different locations. I’d recommend Portside Game Assembly to network, meet other indies to connect, ask questions, and share knowledge”, Thomas Pfeiffer, CEO & Co-Founder Evil Empire.
„Portside is not your typical conference, It’s something special. No business cards, no distractions, just studio heads having real, honest conversations. Everyone in the room has been through the same challenges, and that shared experience creates a rare level of openness. Ideas, insights, and best practices were shared freely, and I left with a notebook full of actionable takeaways. Absolutely worth it”, Jeroen Janssen, Studio Head & Founder Happy Volcano.
„Portside Game Assembly provided a wonderful ‘Free Port’ for me as an Indie Dev Executive to meet with likeminded leaders from the industry.
Good, deep, conversations about what works – and what doesn’t”, Christian Nyhus Andreasen, Partner & COO Fair Games.
The program of Portside Game Assembly included a keynote on the Triple-i Initiative, short impulse talks and roundtables focusing on thought provoking and subsequent discussions. All of this on a conference ship cruising through the port of Hamburg and along the river Elbe.
After a keynote speech by Benjamin Laulan (COO & Co-Founder Evil Empire), the two conference tracks (impulse talks & roundtables) provided numerous opportunities for input, exchange and insights from speakers like Philomena Schwab (Co-Founder Stray Fawn Studio), Søren Lundgaard (CEO Ghost Ship Games), Mauricio García (Studio Director The Game Kitchen), Kevin Zuhn (Creative Director & Co-Founder Young Horses), René Habermann (Director Bippinbits) and many more.
Participating studios at the premiere of the Portside Game Assembly included Bippinbits, Bolt Blaster Games, Byterockers’ Games, Chasing Carrots, Cipsoft, Color Gray, Cybernetic Walrus, Digital Cybercherries, Digital Sun, Evil Empire, Fair Games, Foulball Hangover, Gamious, Ghost Ship Games, Grizzly Games, Happy Volcano, Hutlihut, Indoor Astronaut, Kafi, kaleidoscube, Keen, Maschinen-Mensch, Megagon Industries, Mooneye, Osmotic Studios, Overhype Studios, Paint Bucket Games, Rockfish Games, Spellgarden Games, Stray Fawn Studio, Studio Seufz, Styrax Studios, The Game Kitchen, The Good Evil, Tiny Roar, Torpor Games, Toukana Interactive and Young Horses.
All speakers of Portside Game Assembly 2025: https://portsideassembly.com/program/
At the three accompanying events of Portside Game Assembly, the 100 conference attendees exchanged ideas with 200 people from the local and international games industry. The Opening Mixer the evening before kicked off the series of events with a relaxed networking session, followed by a morning networking brunch in the Hamburg HafenCity. The closing Games Industry Party after the conference brought all participants together on the culture ship MS Stubnitz for an atmospheric final.
Sponsors and partners photon and Twin Harbour Interactive were on board to support the premiere of the Portside Game Assembly.
The post Successful Premiere of Portside Game Assembly: the Indie Conference on the Water Returns in June 2026 appeared first on European Gaming Industry News.
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Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence

Booming Games is pleased to announce the successful integration of its slot titles with Ivy Casino, one of the UK’s fastest-rising online gaming brands. The partnership marks an exciting milestone as Booming Games continues to gain traction across the UK market.
Ivy Casino players now have access to a growing portfolio of Booming Games’ titles, including the standout hit 64 Gold Coins Hold & Win. Known for its engaging mechanics and strong performance on some of the UK’s biggest platforms, Booming Games is quickly becoming a go-to provider for UK players seeking fresh, high-quality content.
Matt Attard, Account Management Team Lead at Booming Games, commented: “We’re thrilled to see our games now live on Ivy Casino, a brand that’s already establishing itself as a serious player in the UK market. Our titles, especially 64 Gold Coins Hold & Win, are designed to deliver excitement and engagement, and we’re confident Ivy Casino’s players will respond well to our growing portfolio.”
Mark Good, representing Ivy Casino, added: “Booming Games brings a fresh and exciting addition to Ivy Casino’s growing library. Their titles, especially 64 Gold Coins, have been getting great exposure across established UK brands, and Ivy Casino is pleased to now offer them directly to its players. It’s a great fit as Ivy Casino continues expanding the premium content available to its users.”
The integration is now live, with more titles expected to follow in the coming months as both teams collaborate to bring even more variety and innovation to UK players.
The post Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence appeared first on European Gaming Industry News.
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