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Ladbrokes Partners with Powerleague
Ladbrokes has announced the signing of a new partnership deal with small-sided football provider Powerleague, offering footballers across the UK and Ireland access to Powerleague pitches for free, as well as launching its first-ever nationwide tournament.
Year one of the Ladbrokes and Powerleague collaboration will see the betting brand partner with the provider of small-sided football, which describes its clubs as aimed at bringing local people together. The initiative was brokered for Ladbrokes by M&C Saatchi.
Ladbrokes and Powerleague will be offering “Prime-Time Pitches”, giving customers the chance to access free pitches every Thursday during peak hours at 10 Powerleague Clubs across the UK and Ireland.
Teams will be able to enter the pitch giveaway through Ladbrokes’ Twitter channel. The Prime-Time Pitches giveaway will give customers the chance to access up to GBP 400 of pitch time across a four-week period.
The partnership also includes a nationwide 5-a-side football tournament, offering players across the country the chance to be crowned “the best 5-a-side team in the UK”. The tournament will feature 480 teams across four Powerleague Clubs, with the grand final taking place in Birmingham.
“There will be more entertainment than just the action on the pitch. The qualifying rounds and final will include live music, live screenings, celebrities and football talent and will be linked to cultural and football events,” Ladbrokes said in a statement.
During the nationwide tournament, players will have access to Powerleague’s pitch camera technology, which means players “can capture and record moments of skill”. The best moments will be rewarded with prizes, while Ladbrokes will also share the best ones on their social channels.
Ladbrokes’ Irish customers will also be able to make the most of the new partnership, with the “Prime-Time Pitches” offer available at Powerleague Dublin Spawell. To celebrate the launch, Ladbrokes and Powerleague will be setting up a “Goals in Holes” activation at the Dublin Racing Festival in Leopardstown. Racegoers will have the chance to win access to a prime-time pitch by topping the “Goals in Holes” leaderboard, where they gain points for each hole they get the ball through.
Kelly Rose, Head of Brand for Ladbrokes, said: “We can’t wait to kick off this partnership with Powerleague. It will help Ladbrokes build a presence at the heart of football culture and entertainment, and really underlines our ‘We Play Together’ proposition.”
“We want to give players of all levels the opportunity to have a chance of claiming a pitch at a prime time for free and our first-ever national tournament promises to mix football with popular culture in a way that has never been done before,” Rose added.
Dominic Reed, Head of Commercial for Powerleague, said: “We’re thrilled to be launching this partnership with Ladbrokes and building on the ‘We Play Together’ messaging which resonates so well with us. Powerleague customers and the wider 5-a-side community are in for a real game-changing experience in tournament football at their local Powerleague venue.”
“We hope over the duration of the partnership many more players from our local communities have the chance to claim their prime-time slots and engage in the health and wellbeing benefits that Powerleague offers,” Reed added.
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The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025
Outstanding games from Germany and a great show with many well-known personalities: the year’s best games made in Germany were honoured at the German Computer Game Awards 2025 (DCP) in Berlin. In the Palais am Funkturm, guests from the areas of culture, society, media, politics and the game industry celebrated the creative teams behind the high-quality games. The hosts Katrin Bauerfeind and Uke Bosse led the audience through the entertaining evening, which numerous viewers also followed via live stream.
The winner in the highest-profile category, “Best German Game,” was “Enshrouded” from the studio Keen Games. The coveted award was presented by Federal Minister for Research, Technology and Aerospace Dorothee Bär, who is responsible for computer and video games in the new Federal Government. The survival RPG game also won in the category “Best Innovation and Technology”. The award for “Studio of the Year” went to Megagon Industries from Berlin, the studio behind the successful “Lonely Mountains” games. The games community and DCP jury chose the streamer Stephan Bliemel, known as Steinwallen, “Player of the Year”. For over a decade, Steinwallen has impressively demonstrated in his video streams how history can be successfully imparted through games. Prize money totalling 800,000 euros was awarded in the framework of the DCP 2025.
The German Computer Game Awards were hosted by the German Federal Government and game – The German Games Industry Association.
“We congratulate all the award winners. Impressive variety, captivating stories and first-rate technologies: once again, on the grand stage of the German Computer Game Awards 2025, the enormous strength of German games studios was clear to see. Germany produces exciting games with world-market potential. These successes send a strong signal and show what Germany has to offer as a game production location. Together with the new Federal Government, we want to enable this creative and technological excellence to shine even more brightly on the international stage in the future,” said Felix Falk, Managing Director of game – The German Games Industry Association.
Overview of all the winners of the German Computer Game Awards 2025:
Best International Game (not endowed)
• Split Fiction (Hazelight Studios / Electronic Arts)
Best German Game (endowed with 100,000 euros)
• Enshrouded (Keen Games)
The other nominees each receive 30,000:
• Lonely Mountains: Snow Riders (Megagon Industries)
• Thronefall (Grizzly Games)
Best Family Game (endowed with 40,000 euros)
• PRIM (Common Colors / Application Systems Heidelberg)
Newcomer Award – Best Debut (endowed with 60,000 euros)
• Nordhold (Stunforge / Stunforge & HypeTrain Digital)
The other nominees each receive 25,000 euros:
• Footgun: Underground (Turtle Knight Games / CobraTekku Games)
• Mindlock – The Apartment (Roof Cut Media / United Soft Media)
Newcomer Award – Best Prototype (endowed with 50,000 euros)
• Blob the Klex (Melena Dressel, Alejandro Rebolledo, Laura Octavianus / Hochschule Darmstadt)
The other nominees each receive 25,000 euros:
• MapMap – A game about Maps (HAW Hamburg / Pipapo Games)
• Stuntboost (Julian Höltge, Tobias Kozel)
• Echoes of Mora (HTW Berlin / Meike Strippel et al.)
• Exhibit A (MDH München / Olivia Falke et al.)
Best Innovation and Technology (endowed with 40,000 euros)
• Enshrouded (Keen Games)
Best Audio Design (endowed with 40,000 euros)
• ODDADA (Sven Ahlgrimm et al.)
Best Game Design (endowed with 40,000 euros)
• Thronefall (Grizzly Games)
Best Graphic Design (endowed with 40,000 euros)
• Harold Halibut (Slow Bros.)
Best Mobile Game (endowed with 40,000 euros)
• Duck Detective: The Secret Salami (Happy Broccoli Games)
Best Story (endowed with 40,000 euros)
• Vampire Therapist (Little Bat Games)
Best Serious Game (endowed with 40,000 euros)
• Deine Stimme (Sebastian Grünwald & Reality Twist / Bavarian State Centre for Political Education)
Studio of the Year (endowed with 50,000 euros)
• Megagon Industries (Berlin)
Player of the Year (not endowed)
• Steinwallen
Special Jury Award (endowed with a total of 10,000 euros; the two winners each receive 5000 euros)
• Flipper und Arcade Museum Seeligenstadt
• GAME:IN
The post The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025 appeared first on European Gaming Industry News.
Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.
Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.
Explosive Global Favourites: The Demo Slots That Dominated 2024
Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.
Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.
Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed
The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.
Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.
Modern Industry Impact
Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.
Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.
The post Slotozilla Data Report: Unveiling 2024’s Gaming Statistics appeared first on European Gaming Industry News.
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BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry
The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.
BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.
The figure, provided by the independent HBLB, is an increase of £3m on the previous year.
It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.
This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.
The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.
Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.
Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.
“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.
“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.
“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.
“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”
This fourth annual increase is a new record since the Levy collection reforms of 2017/18.
The post BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry appeared first on European Gaming Industry News.
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