Exclusive Q&A w/ Chris Nikolopoulos, Chief Commercial Officer at BETBY

Chris Nikolopoulos, Chief Commercial Officer at BETBY, sits down with European Gaming to discuss the year in review, what to expect from the sportsbook provider at ICE, and what is next for the thrilling Betby.Games vertical.

What were your key takeaways from 2022?

2022 showcased the resilience of BETBY and the audiences that we supply.

We continued on a rapid growth trend, almost doubling our team, and releasing several new tools across our fully managed sportsbook solution and our Betby.Games vertical.

The opening of an amazing new office just off the Adriatic coast in Budva was a massive highlight and a testament to our success as we grew our business. We entered new markets and forged new partnerships while all our existing partners continued to trust our platforms and this gives us confidence to continue along the same path.

With all of these positives happening when the world faces such an uncertain time given the war in Ukraine and various financial issues across the globe, we have regrouped and doubled our efforts to ensure that we have a big focus on supporting the well-being of our people and society as a whole.

How successful has the Betby.Games range been, and what are your plans for it next?

Betby.Games has proven over the last year that it can be used as an addition to any existing sportsbook software or as a stand-alone iGaming content module by all B2C operators and B2B providers.

We have decided to continue empowering the Betby.Games vertical, which is now an independent business unit within BETBY’s ecosystem, with further game releases as well as extra development with the data feed management options which we provide.

To show the solutions’ growth, there will be over five new sports and leagues coming in 2023, including FIFA Volta, NBA Streetball and others. Together with our existing platform, Betby.Games is the most complete and powerful virtual esports offering in the industry and we cannot wait to see the product develop even further.

What will you be showcasing at ICE?

We are always happy to attend ICE London because it is an excellent opportunity to catch up with friends, colleagues and partners.

We will be showcasing our fully managed sportsbook as well as our Betby.Games portfolio. Attendees will learn all about our new developments including new, automated and more powerful risk management segmentation tools and our new and already successful Tournament Widget.

Not only that, but we will be highlighting our capabilities with data feed integration setup, which is already one of the most powerful in the industry, as it caters for eight full data feed solutions already.

Finally, what are your goals for 2023?

Our goal is to provide our people with the right environment, the right tools, and the right environment to be happy, productive, and safe.

BETBY will continue listening and catering for operator needs, just like we have been for all these years. It is safe to say that we will continue paying close attention to emerging markets all around the world, such as LATAM and Africa where we want to establish our business even further and enjoy the opportunities that these markets will provide.