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Stanleybet Pays Taxes in Bid to End Block on Entering Italian Betting Tenders
Stanleybet Malta Ltd., the Maltese subsidiary of the Liverpool based Stanleybet Group, has announced its decision to pay Italian retail betting tax to the Italian regulator, Agenzia delle Dogane e dei Monopoli (ADM), for the first time ever in Italy. The first payment, made on 2nd January 2023, with the “F24” form under the same rules that apply to Italian licensed operators, refers to the revenue made by Stanleybet in its Italian retail shops for the period 1st to 31st December 2022, which by law is due for payment by 31st January 2023. ADM was informed of this decision on the same day of the payment, via letter sent to its General Manager and to the 2 top officials responsible for gaming and betting at ADM.
Four sentences of the European Court of Justice, later confirmed by the Italian Court of Cassation and, recently, by the Italian Council of State, ruled that Stanleybet had been discriminated against with respect to free access to the Italian retail licensing system: both in the initial experimental phase (1998), and with regards to subsequent public tenders: in 2000, 2006 – with the “Bersani” tender – and, lastly, in 2012, with the “Monti” tender.
In addition, ADM prevented Stanleybet from entering the 2015 and 2016 “amnesty” proceedings. In fact, with multiple trials initiated by the Italian Regulator between 2014 and 2017 against senior Stanleybet executives and against Stanleybet shop owners (CTDs), ADM effectively made Stanleybet’s participation in those proceedings impossible, due to a lack of fair and objective entry conditions. Those proceedings ended in December 2017, when the deadline for seeking participation in the “amnesty” expired.
It should be noted that Stanleybet has never actually filed a complaint against ADM – despite all the crime reports that have been filed against its business in Italy and yet were ultimately concluded in Stanleybet’s favour.
The company has always favoured the path of dialogue. In fact, around the time of the expiry of the Italian retail betting licensing system, on 30th June 2016, Stanleybet, which by then was officially recognised as a lawful operator by the Italian courts, formally asked ADM to allow it to start paying the Italian retail betting tax in the same way as the Italian licensed operators do, by being linked to the “national totaliser” (the centralised data control system for licensed operators). ADM ignored the letter for 3 long years, and then only responded when forced to do so by the Italian Ministry of the Economy, whom Stanleybet urged to intervene as a last resort.
ADM’s historical aversion to Stanleybet should come as no surprise. After all, how could ADM, the organisation which itself was responsible for the discrimination suffered by Stanleybet, then turn around and admit that Stanleybet’s activity was always lawful? In addition, as ADM is a government body should the Italian Government not share some of the responsibility?
With the 2011 Stability Law and subsequent amendments, the Italian legislator provided for payment of the retail betting tax, not only by operators licensed in Italy but also by operators that were not licensed by the Italian authorities. However, in the latter case the betting tax payable could instead be calculated by reference to shop revenue based on tripling the average betting shop revenue for the relevant province. ADM then chose to apply these “tripling” provisions to Stanleybet, thereby effectively admitting that it still considered Stanleybet to be an illegal operator. The result of ADM’s actions was a large and unnecessary tax dispute, which remains ongoing.
During 2022, Stanleybet proposed to ADM that it was prepared to immediately start paying the retail betting tax as a licensed operator, subject to a formal settlement agreement to deal with alleged historic liabilities, with the intention of drawing a line under the issue, once and for all. Although various meetings were held in “Piazza Mastai”, ADM’s headquarters, even with the initial participation of the ADM Director himself, ADM’s position remained totally against this proposal. Even numerous settlement proposals put forward to ADM in individual tax proceedings, often with the support of the relevant Judge, were met with an absolute refusal by ADM to reconsider the calculations and Stanleybet’s position as an Italian licensed operator.
Given that any attempt to get ADM to accept a reasonable solution to the dispute seemed futile, Stanleybet proposed during a Group Board Meeting of its Executive Directors in Liverpool, held on 15th December 2022, to start paying the Italian retail betting tax, exercising the right to pay taxes in Italy like any other licensed operator. The decision was formally approved, after further deliberation and planning, at a further extraordinary Group Board Meeting of its Executive Directors held on 28th December 2022. Stanleybet hopes that ADM will consider this proactive decision not as a challenge, but as an act of common sense made in good faith and in the best interests of the Italian State. The Maltese gambling regulator (MGA), which is well aware of Stanleybet’s history in Italy, fully understands Stanleybet’s decision and the reasons behind it, and was officially informed at the same time as ADM. Whilst Stanleybet Malta Ltd.’s aim is for full participation in the Italian regulated system, it remains and wishes to remain, a licensee of the MGA – which it thanks officially, and with deep gratitude, for its continued support.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
Reading Time: 3 minutes
Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
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