GAN Launches B2B Sports Betting Technology & Managed Trading Services in the US

GAN Limited, a leading North American B2B technology provider of enterprise technology solutions for enabling real money internet gambling, announced the successful launch of GAN Sports for Island View Casino in Gulfport, Mississippi.

This announcement demonstrates the extensive capabilities of GAN Sports’ in-house online and retail sports betting technology. It is the first of what the Company expects to be a robust cadence of GAN Sports launches throughout 2023. GAN Sports is a modern sportsbook technology platform based on the multiple award-winning COOLBET technology that has been adapted for the U.S. B2B market.

The launch of retail sports betting across twenty Internet-connected kiosks will shortly be complemented by the “Bet the V” mobile sportsbook. This mobile solution is enabled by GAN’s market-leading GameSTACK Player Account Management (PAM) system for omnichannel sports betting via retail kiosks or personal mobile devices while on-property. GAN will also provide marketing and customer services, delivering a complete end-to-end solution to maximize the client experience. In addition, statewide mobile sports betting and iGaming are incremental exclusive opportunities for GAN in partnership with Island View Casino Resort in Mississippi if supporting legislation emerges in the future.

Dermot S. Smurfit, President and Chief Executive Officer of GAN commented: “Following our 2021 acquisition of Coolbet we are thrilled to announce the premiere of GAN Sports, perhaps the most innovative sports experience available on-property anywhere in the US today. We are greatly encouraged by the sales momentum for our omnichannel sports betting technology and managed trading services solution and anticipate a high-margin financial contribution as the economics of B2B sports technology provision is highly favorable and incremental to our existing B2B offerings. The entire GAN team is excited to partner with Island View Casino Resort and deliver our complete enterprise solution of on-property GAN Sports, PAM and the omnichannel iBridge Framework for linking loyalty programs. We look forward to driving the future growth of their existing sportsbook business and increasing the proportion of our B2B revenues derived from U.S. sports betting as we scale this new B2B revenue stream.”

Steve Hendricks, Vice President of Operations of Island View Casino Resort commented: “We selected GAN for the quality of their sports betting technology and managed trading services following our evaluation of all major potential suppliers. GAN has now brought to our patrons an exciting new on-property sports betting experience enabled by their modern technology and market-leading user interface design greatly encouraging our patrons to construct high-margin multi-stage parlay bets as well as traditional single-game wagers.”