Quadrant extends partnership with Elgato

Gaming, lifestyle, and esports organization Quadrant extends partnership with Official Streaming Equipment Partner Elgato

Quadrant has today (15 August) renewed its long-term partnership with world-leading audio-visual technology provider Elgato.

This renewal of Quadrant’s first official partnership signals the success of a natural fitting collaboration. The popular gaming content channel and streaming hardware organisation have both grown exponentially within the video sharing arena.

Elgato offers a broad range of innovative audio-visual products including microphones, webcams and lighting, as well as interface decks and capture devices that are used by content creators across all video sharing platforms.

The Munich-based streaming solutions brand recently launched their ‘Create Greatness’ campaign with the help of Quadrant. The campaign serves to usher in a new generation of content creators by celebrating individuality and personal story telling.

‘Create Greatness’ is a rallying cry to enable creators and unite communities as Elgato strives to empower them with technology that enhances, defines and perfects the creators’ output.

This marks the content creation tech specialists’ first brand campaign focused upon the amplification of creativity, an area which Quadrant and its founder Lando Norris are more than equipped to assist with.

As Quadrant’s Official Streaming Equipment Partner, Elgato has unlocked the combined audience of the channel’s prestigious talent team – Lando Norris, FNG, Aarava, SuperGT, RiaBish, Fifakill and Max Fewtrell – enabling them to reach ever increasing levels of viewership.

Together, the two organisations are set to harness a long-term partnership to deliver, and through ‘Create Greatness’ encourage, top quality content to global audiences on premium streaming hardware.

Jamie MacLaurin, Chief Sporting Officer at Quadrant, said: “We’re very excited to announce the renewal of our partnership with Elgato. This partnership has elevated the quality of our content and live streams both on the Quadrant channel and our creators’ individual channels through continued support and supply of their top-of-the-line equipment. Elgato have been a tremendous partner and a pleasure to work with, and we look forward to building on the foundations we have already built together.”

Tom Hildreth, Senior Partnerships Manager at Elgato, said: “We didn’t hesitate when it came to discussions about working together with Quadrant for a second year. From all the high-quality content they’ve created to being central in one of the largest campaigns we’ve ever put together, we couldn’t be happier with how the partnership has gone so far. With ideas and plans already in the works, it’s an exciting journey that we are thrilled to be continuing.”