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BULLDOGS AND RABBITOHS SAY NO TO SPORTS BETTING ADVERTISING, YES TO FAMILY FRIENDLY GAMES

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Sports betting ads were off the agenda at Sunday’s NRL match between the Bulldogs and Rabbitohs, with both teams saying no to wagering sponsors.

The two teams recently partnered with GambleAware’s Reclaim the Game initiative, which sees sporting clubs reject sports betting advertising, challenging the normalisation of betting in sport while educating staff, players and fans about the risks associated with gambling.

Director of the Office of Responsible Gambling Natalie Wright said it is fantastic to have fans walk into the stadium and be there for the game, where both teams have said no to sponsorships and the advertising that goes with it.

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“Betting companies are increasingly using sport to promote their product. Reclaim the Game challenges this and raises awareness of the risks of gambling.

“The NRL fan base is huge and gambling advertising is everywhere, including at sporting games and on TV, which means if you’re a supporter you usually can’t avoid seeing it,” Ms Wright said.

“On Sunday fans and families got back to what the game is about – without letting a bet take them away from the match.

“It’s encouraging to see an NRL match with two teams who both stepped up to say no to sports betting advertising and we’re sure the Bulldogs and Rabbitohs fans appreciated the atmosphere.”

Rabbitohs CEO, Blake Solly, said, “Our community plays such a big role in our club, so we felt Reclaim the Game was a campaign we could support to reduce community exposure to sports betting advertising.

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“We believe we play a style of football that entertains everyone in the family and that there isn’t the need to have a bet on the game to enjoy it,” Mr Solly said.

“We’re proud to support Reclaim the Game and their desire to effect cultural change around sports betting advertising.”

Bulldogs CEO, Aaron Warburton, said Rugby League is one of the most entertaining sporting experiences on offer.

“It is a great spectacle for fans, players and staff to enjoy sport in its purest form, without any distractions or the temptation to gamble,” Mr Warburton said.

“It was pleasing to see Sunday’s clash between two of the game’s proudest clubs taking place without the presence of sports betting advertising.”

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While the NRL has wagering sponsorships at a code-level, as do multiple NRL teams and some stadiums, the Rabbitohs and Bulldogs have committed to eliminating betting advertising wherever they can.

 

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Australia

NSW Government Launches New Gambling Awareness Campaign

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The NSW Government has launched a new GambleAware campaign, Safer Gambling, Stronger Communities, aimed at preventing and reducing gambling harm in Aboriginal communities across the state.

Using culturally meaningful animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research, the campaign encourages Aboriginal people to reflect on their gambling and make safer choices.

Office of Responsible Gambling (ORG) Director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.

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“We know that gambling harm disproportionately affects Aboriginal communities, which is why this campaign is so important,” Ms Parkinson said.

“It speaks directly to First Nations people in a way that is culturally relevant and meaningful.”

The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.

Ms Parkinson said it is vital Aboriginal communities have access to the right support, with important messages delivered directly to them.

“By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come,” Ms Parkinson said.

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ORG has allocated $100,000 from the Responsible Gambling Fund to support the initiative.

The post NSW Government Launches New Gambling Awareness Campaign appeared first on European Gaming Industry News.

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Australia

WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”

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Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.

Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.

“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”

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“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”

The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.

Maincard platform vision:

  •     Launch in <30 minutes — drag-and-drop, no code required
  •     End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
  •     15,000+ casino games & 1,000+ sportsbook markets out of the box

Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.

The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.

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Martin Pakula Named Chair of Crown Melbourne

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Crown Resorts has announced that The Hon. Martin Pakula will join the Board of Crown Melbourne, effective May 1, 2025, and will succeed Mr. Ian Silk, as Chair, from July 1, 2025.

As Chair, Mr. Silk has successfully led Crown Melbourne through a period of unprecedented remediation and transformation during the past two and a half years. Mr. Silk’s strong leadership through the organisation’s operational and cultural transformation, saw Crown Melbourne regain its licence from the Victorian Gambling and Casino Control Commission. To ensure a seamless transition Mr Silk will remain in his role until 1 July 2025.

As incoming Chair, Mr. Pakula brings a wealth of experience to the position, having previously served as Attorney-General, and Minister for Tourism, Sport, and Major Events in the Victorian government. He currently serves as Chair of the Australian Grand Prix Corporation.

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Crown Resorts CEO, Mr. David Tsai, said: “Martin’s appointment comes at an exciting time as Crown continues to focus on innovation and growth. I look forward to Crown benefiting from Martin’s extensive industry and leadership experience. I would like to express my sincere thanks to Ian for his exceptional leadership and the pivotal role he played in overseeing Crown Melbourne’s extensive transformation.”

Mr. Silk said: “It has been an honour to serve as Chair. I am extremely proud of what we have achieved over the past two and a half years, and I want to thank everyone at Crown Melbourne for their dedication and hard work. I’m confident Crown Melbourne will continue to thrive with Martin’s leadership.”

Mr. Pakula said: “I am delighted to accept the role of Chair at Crown Melbourne and to play a role in its exciting future. Crown is an iconic business that is a critical part of Victoria’s economy, tourism and entertainment industry.”

The post Martin Pakula Named Chair of Crown Melbourne appeared first on European Gaming Industry News.

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