Gaming
Gaming Time Soars Across Europe in 2022, Samsung Ads Finds
Samsung Ads, the media and advertising division of Samsung, has revealed the latest insights around gaming across its ecosystem in a new report, “Behind the Screens: Gaming Trends Report”.
As per the report, the number of Samsung Smart TVs used for gaming in Europe has increased 12% YoY, growing from 4.8 million in Q1 2021 to 5.4 million in Q1 2022. In the UK, this figure grew 14% to 1.5 million active Samsung gaming TVs in Q1 2022.
The growth of the Samsung gaming universe correlates with strong smart TV sales, coupled with the enhanced gaming experience on Samsung TVs and continuous adoption of next-generation game consoles.
In the UK, the number of total hours spent gaming on Samsung Smart TVs grew by 7% YoY, increasing from 191 million hours in Q1 2021 to 205 million hours in Q1 2022.
Overall, European gamers are playing more frequently year-on-year, which is reflected in a 2% growth in the average gaming sessions number per Samsung TV.
Different Habits for Different Consoles
When it comes to the generation of consoles, gamers in the Samsung universe who use consoles from previous generations – such as PS4, Switch, and Xbox One – still make up a majority share, accounting for 79% of all Samsung connected gaming consoles in EU5. However, next-generation consoles – such as PS5 and Xbox Series X & S – are also catching up, especially considering they were only released in November 2020.
Samsung Ads saw a 149% increase in the number of active next-generation consoles in the UK in Q1 2022 compared to the same time last year – the period immediately after the new generation consoles were released.
Next-generation console users tend to be particularly engaged with their new gadget and spend significantly more time per day playing than previous console users. In the UK in Q1 2022, the average time spent playing per Samsung TV per day was 2 hours 12 minutes on next-generation consoles, compared to 50 minutes on old generation consoles.
Gamers vs. Non-gamers
Gamers are engaging more with their Smart TVs, with the average total screen time among gamers 45% higher than that of non-gamers. Whilst Gamers spend 51% more time in streaming environments than non-gamers, they also spend 32% less time in linear environments than non-gamers.
When it comes to which environments Gamers are spending most of their time on Samsung TVs, Gamers spend nearly twice as much time in streaming environments as they do in linear TV, with 101 hours per quarter spent in linear compared to 195 hours of streaming.
When looking at the propensity to streaming amongst gamers, 35% of UK gamers are heavy streamers. Conversely, 40% of UK heavy streamers are gamers, demonstrating the strong correlation between gaming and heavy streaming audiences.
Streaming and gaming combined make up 75% of gamers’ total screen time on Samsung TVs across EU5 countries.
Gamers and AVOD
Gamers are often seen as early adopters of tech trends which is mirrored in their content consumption habits; AVOD accounts for 34% of streaming hours on gamer TVs, and the average time spent in AVOD environments is 41% higher amongst gamers than non-gamers.
Currently, YouTube is the leading platform in the AVOD category, but free, ad-supported streaming platforms such as Samsung TV Plus, Pluto and Rakuten are growing in popularity across Europe as viewers embrace premium, curated streaming content and no extra cost to them.
Gamers’ propensity for streaming is also reflected in their likelihood to watch Samsung TV Plus – Samsung’s free, ad-supported streaming service. Across EU5, gamers are 10% more likely to watch Samsung TV Plus than non-gamers. Among the genres on Samsung TV Plus, UK gamers tend to favour Entertainment, Documentaries and Sports programmes which have come out as the top three genres in Q1 2022.
“The growing scale of Samsung’s gaming universe and continued engagement among gaming audiences post-pandemic, reflects that gaming is now firmly cemented as a habit amongst Samsung TV users. Samsung’s unique position in gaming allows us to understand the gaming audience from both hardware and behaviour perspectives,” Alex Hole, Vice President of Samsung Ads Europe, said.
“Gamers outstrip our non-gamer audience in terms of time with their TV by 45% – and this can’t be accounted for by gaming alone. They’re more likely to access a range of Smart TV options from linear TV to on-demand streaming platforms. For gamers, Smart TVs are truly the hub of the home,” Alex Hole added.
The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.
The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.
Gaming
Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing
Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
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