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5G Spectrum Auction 2022 – How 5G is going to revolutionize the Indian esports & gaming industry

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Four companies, including Bharti Airtel, Reliance Jio, Vodafone Idea (Vi) and an Adani Group entity have put in applications to participate in India’s first auction of 5g airwaves starting July 26, 2022. 5G, short for the fifth-generation cellular technology, promises to exponentially raise the speed and data capacity of wireless networks. For data-hungry India, the upcoming 5G auctions will herald another telecom revolution. It goes beyond super-fast downloads and uploads, glitch-free multiplayer video games, live streaming, and real-time gaming.

5G will accelerate esports & video gaming growth in India in multiple ways:

  1. No latency & lag
  2. Multiplayer mobile gaming
  3. Cloud gaming
  4. Growth in user base in tier 2 and tier 3 cities
  5. Unlocking AR & VR opportunity
  6. Video Game live Streaming
  7. High-end game downloads and updates in a jiffy

Inputs shared by esports and video gaming industry stakeholders on how 5G is going to revolutionize the industry:

  1. Animesh Agarwal, Founder and CEO at 8bit Creatives, a leading gaming talent management agency and an ex-esports athlete himself:

Internet penetration and accessibility are the backbones of esports and mobile gaming. With the advent of 5G technology, users will get better connectivity speed which will, in turn, allow them to access and play high-resolution games. The last thing a gamer ever wants is lag, 5G is expected to help us say goodbye to lagging issues, once and for all. The upcoming metaverse, and all virtual reality technology that again would completely elevate the gaming experience, would be facilitated in large parts by 5G. One of the reasons why gaming has become so popular in the last few years is the multiplayer & social experience that games are now able to provide, and 5G is expected to make that even smoother. To be honest, 5G will impact gaming in more ways than one.

Last year, telecom giant, Airtel, hosted India’s first-ever cloud gaming demo on a LIVE Airtel 5G test network, and the results were outstanding. S8UL gamers were among a few to experience it firsthand & I myself also attended the event with the team. Our pro gamers, Mortal aka Naman Mathur and 8bit Mamba aka Salman Ahmad tested cloud gaming on the Airtel 5G test network at Manesar. They used mid-segment smartphones connected to a 3500 MHz high capacity spectrum band, recording speeds of over 1 Gbps and a latency of 10 milliseconds. Both the elite gamers agreed that 5G technology would have an impact on the efficiency and experience of online multiplayer genre games such as battle royale and racing games.

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  1. Mr Vishwalok Nath,Director, Esports Premier League:

5G is going to be a transformative step for the gaming industry across the globe. The highlight of this new generation of communication includes even faster download speeds, lower latency, hyper localization, increased network capacity, and better reliability. This leap in new features and innovation will enable game developers and storytellers to work on more immersive and engrossing gaming experiences. Faster downloads mean faster delivery of existing experiences with the ability to get more complex, large, and immersive worlds to the gamers. The industry has already spoken about cloud gaming and the impact of 5G on this technology. Though cloud gaming technology is still in its infancy, it still holds immense potential in democratizing gaming and bringing it to the masses.  5G will ensure a better cloud gaming experience for gamers with the help of Edge computing. It will also allow gamers without high-end gaming systems or hardware to play the latest AAA games.

Besides cloud gaming, 5G will also allow gamers to access newer experiences like AR and VR-based games right from their handheld devices. It is worth noting that it will be a while before 5G reaches the level of adoption we first saw with 4G but the wait will be worth it.

  1. Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

Data prices (per GB) in India are among the lowest in the world. That, combined with super affordable smartphones starting from INR 5000, has completely revolutionized the gaming industry. We are now living in an era where a Tier-3 kid can enjoy casual gaming in good settings without hiccups.

Coming to 5G, we will see these casual gamers transform into streamers. Gamers from every part of India will be able to access cloud gaming platforms, thereby allowing them to play and enjoy 100s of high-quality games. This, in turn, will allow these gamers to create a niche of their own and start developing communities around them – all in all, creating more content creators & content consumers in the Indian gaming ecosystem.

Lastly, brands will also be able to leverage more complex (and higher quality) advertising innovations, be it in the metaspace or otherwise, since data speeds and usage will be of even lesser concern to the audience.

  1. Mr Sagar Nair, Co-Founder & CEO, Qlan, The Gamer’s Social Network:

At nearly 500 million, India is currently second in terms of smartphone users in the world after China. the launch of the 5G data network will further boost the mobile gaming sector in India. More Data speed = More data transfer. We have heard professional gamers talk about “ping” many times and how it affects their gameplay and how even a slight drop can cost them the game, 5g aims to eliminate the loss of data packets being sent every second. 5G will unlock new economic opportunities and societal benefits which is very good news for Qlan as surfing through the web and social media platforms become very smooth with the introduction of such speed in the market. Even if you have a brief look at 4g, the speeds that it can achieve are better than most people’s wifi and most gamers prefer using a stable mobile data connection compared to choppy wifi. 5g aims to provide users with a consistent and lightning-fast internet connection, on the tap of their fingers which also holds the potential to increase the number of gamers in India. 5G is designed to support a 100x increase in traffic capacity and network efficiency compared to that of 4g. In essence, the mention of 5g technology put a smile on the face of every gamer out there!

  1. Mr Lokesh Suji, Director, Esports Federation of India& Vice President of the Asian Esports Federation (AESF):

5G is going to bring about a paradigm shift in the cloud gaming sector, the superfast speeds, massive bandwidth and low latency of 5G Ultra Wideband are going to make gaming more collaborative, competitive, affordable and accessible. The advent of 5G is set to be a complete game-changer in every way. With growing smartphone penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the international arena.

Streaming and watching live games experience will be enhanced with this disruption in technology, Video game updates are another big nightmare for our gamers, and these are not small 5-10 Mb updates, these are like 1 GB updates and it takes ample time to download, with 5G fast speed, the downloads will happen in a jiffy.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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