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Global Enters Mobile Gaming Arena with Investment in Odeeo

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Global, the media & entertainment group, has announced that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games.

Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and the US, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators.

Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products. Its pioneering technology provides advertisers with access to 2.8 billion mobile gamers across the globe, promising ads that respect player experience and privacy whilst offering advertisers advanced targeting and a highly attentive audience.

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The company is based in Israel and was founded by Amit Monheit (CEO) and Elad Stern (COO) in 2021.

Odeeo co-founder, Amit Monheit, said: “There’s huge potential to improve how brands advertise in games so Elad and I are delighted to be partnering with Global and DAX. Together, we can help brands explore new opportunities and reach target audiences.

“Mobile gaming is immensely popular and audio ads in this space are unique as they don’t interrupt the experience. By combining our expertise, we’ll be able to keep innovating and growing the in-game audio world.”

Stephen Miron, Group CEO at Global said: “We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US.

“This reinforces our strategy of being the market leader for all forms of audio advertising, across live radio, podcasts, audio articles and now mobile gaming. We’re looking forward to partnering with Amit and Elad to help the gaming creator community make the most of audio advertising opportunities.”

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Les Hollander, CEO DAX, North America, said: “Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing. Partnering with Odeeo not only provides us with high quality games for our advertisers to utilise but also an opportunity for them to connect with highly engaged audiences. I’m thrilled that DAX is joining Odeeo on this new and exciting journey.”

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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

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The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

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The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

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PAGCOR donates emergency vehicles to five new beneficiaries

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PAGCOR Chairman and CEO Alejandro H. Tengco (4th from left) leads the formal turnover of brand-new Patient Transport Vehicles to five new beneficiaries represented by Benito Soliven (Isabela) Mayor John Paul Azur (2nd from left); former Parañaque City Rep. Gus Tambunting (3rd from left); San Pedro City Mayor Art Mercado (5th from right); Dr. Anna Ruby Gapasin of the Polytechnic University of the Philippines (3rd from right) and PUP Medical Director Dr. Liza Yanes (2nd from right); and 2nd Lt. Cassay Marie Chua of Joint Task Unit Ilocos Headquarters (extreme right).

 

In support of President Ferdinand Marcos Jr.’s program to provide all local government units with patient transport vehicles or PTVs, the Philippine Amusement and Gaming Corporation on Wednesday turned over such vehicles to five more LGUs and institutions.

The latest recipients include the municipality of Benito Soliven in Isabela; San Pedro City in Laguna; the Polytechnic University of the Philippines (PUP); Ospital ng Parañaque; and the Joint Task Force Unit Ilocos (JTUI) Headquarters.

PAGCOR Chairman and CEO Alejandro H. Tengco said the donation aims to strengthen the medical and disaster-response capabilities of local government units, public institutions, and security forces as advocated by President Marcos.

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“Each PTV we turn over is a step closer to making vital medical services more accessible to every Filipino,” Mr. Tengco said.

Mayor Art Mercado of San Pablo City, one of the LGU recipients, said the vehicle will significantly enhance the city’s emergency response, particularly for low-income communities.

“It’s a lifeline that will help us save more lives,” he said.

Former Congressman Gus Tambunting also welcomed the donation to the Ospital ng Parañaque, saying: “With this PTV, our hospital can immediately respond to urgent cases, particularly those in need of immediate referral to larger medical facilities.”

At PUP, where thousands of students attend daily classes, the donated PTV is seen as an essential addition.

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“In emergency medical situations on campus, this vehicle could spell the difference between life and death,” said university official Dr. Anna Ruby Gapasin.

2nd Lt. Cassay Marie Chua of the Joint Task Force Unit Ilocos, meanwhile, emphasized the importance of medical mobility in their operations.

“This transport vehicle will greatly support our troop welfare and humanitarian missions, especially during calamities,” he said.

Since the program’s launch last February, PAGCOR has already donated 35 PTVs to LGUs, hospitals, and frontline agencies to help ensure timely and safe medical transport across the country.

Aside from PAGCOR, the Office of the President and the Philippine Charity Sweepstakes Office are also distributing PTVs to local government units nationwide.

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The post PAGCOR donates emergency vehicles to five new beneficiaries appeared first on European Gaming Industry News.

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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

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