Asia
Galaxy Racer Appoints Upmanyu Misra As Managing Partner
Galaxy Racer (GXR), the world’s largest esports, gaming and lifestyle organization are excited to announce the appointment of Upmanyu Misra as Managing Partner at Galaxy Racer. In his new role, his key responsibilities will be leading investments, M&A and financial strategy for the organization.
Upmanyu is a highly reputed Venture Capitalist & Private Equity professional and has over 15 years experience, including his previous roles at Citi and JP Morgan. He has multi-sector experience with a special focus on AR/VR (Gaming, Mobile Applications, Consumer Devices), Autonomous Vehicles, FinTech and Blockchain Applications.
Previously, he was an AI programmer for a PC-based Real Time Strategy game that achieved a worldwide revenue of over USD 1 billion. He holds an MBA from INSEAD and MS (Cum laude) in Computer Science from Lehigh University.
Galaxy Racer has over 100 content creators globally across Middle East North Africa (MENA), North America, Southeast Asia (SEA), Europe and South Asia, amassing over 500 million followers and generating over 2.5 billion monthly views.
Galaxy Racer consists of multiple business arms including content IP and esports events production, dedicated content creators, esports teams, limited-edition merchandise and a music records label.
Galaxy Racer is exploring its expansion into Blockchain Gaming and Web3’s ecosystem and will be making major acquisitions throughout 2022 and 2023.
Esports is projected to generate US$1.38 billion in global revenue this year according to market intelligence firm Newzoo in its 2022 Global Esports & Live Streaming Market Report. The figure represents an increase of 22% year-over-year when compared to 2021.
Paul Roy, Group CEO of Galaxy Racer said: “We are thrilled to have Upmanyu onboard as our Managing Partner. His immense wealth of experience as a VC and coupled with his keen interest in esports and gaming will play a pivotal role as we continue our aggressive growth globally. We look forward to welcoming him onboard and further elevating Galaxy Racer to greater heights. Welcome to our galaxy!”
Upmanyu Misra, Managing Partner of Galaxy Racer said: “Esports and Blockchain are at the forefront of new age technology and will truly shape our next generation in unprecedented ways. Organizations worldwide need to change focus from targeting the user’s wallet to the user’s time. Paul’s vision to achieve that is absolutely astounding. Excited to come onboard and propel Galaxy Racer to the next level.”
Galaxy Racer recently hosted in Dubai, MENA’s largest esports tournament, GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022, with the top international Dota 2 teams competing for AED1,000,000 in prize pool. It garnered over 2 million concurrent viewers and 38.5 million total hours watched across all platforms, with over 27 billion total media coverage viewership globally.
Galaxy Racer’s content creator smashed two Guinness World Records with the ‘Longest live stream (video) – 268 hours, 14 minutes, and 20 seconds’ and ‘Most viewers for a charity donation live stream on YouTube – 698,000 viewers’, while raising US$11 million for charity in collaboration with the UNHCR (United Nations High Commissioner for Refugees) and The Mohammed Bin Rashid Al Maktoum Global Initiatives.
Galaxy Racer is headquartered in Dubai and has recently expanded its offices in Los Angeles and key markets in Southeast Asia, including Philippines, Thailand, Indonesia and Malaysia.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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