Tundra grows reach by 81% to 2.9M with the signing of 3 content creators and new Fortnite player

Last week, Tundra, the London based esports organisation housing some of the best esports talent, signed three new content creators, ‘Jorhdys’, ‘Motor’, and ‘LukeDutch’, and expanded their Fortnite roster with ‘Pinq’.

The signing of new talent has grown Tundra’s reach by 81% to 2,900,000 and will allow the team to generate more content across multiple games. The new streamers will be appearing in various Tundra streams throughout the year, attending photo and video shoots to help boost the organisation to a wider audience and also creating content and streaming for Tundra’s channels on YouTube, Twitch and Tik Tok.

Jordan ‘Jorhdys’ is a Scottish Twitch Partner, with over 50,000 followers across social media, and signifies Tundra’s first presence in Rocket League.

Jordan ‘Pinq’ Siddall joins as Tundra’s second Fortnite pro player and is a young and upcoming British Fortnite esports professional, who placed highly in the Fortnite Champions Series’ as well as good placements in Cash Cups. Pinq is currently ranked 2nd in the UK and 13th in EU.

Luke Dutch is another content creator joining Tundra’s ranks this week. With over 575k followers across Twitch, YouTube and TikTok, Luke is a huge internet personality who creates a variety of content, especially with his ‘Scouser does GTA’ series.

Derman ‘Motor’ Ozdemir used to be a Turkish Fortnite pro and is now a content creator for the Battle Royale game, boasting over half a million followers across Twitch, Twitter and YouTube. Motor will be joining Tundra primarily as a content creator for Fortnite, working alongside new singing Pinq and current player Veno.

Tundra signed their first ambassador last year with British grime artist P Money, and first content creators, FIFA players Ranners and SebFUT. The team has been steadily growing its footprint ever since with the expansion into Fortnite earlier this year.

To celebrate the signings, Tundra released a series of welcome videos last week each tailored to the creators backgrounds.

Tundra also added a unique twist to their Fortnite announcement videos, creating a trilogy to reveal their talent – starting with Veno (video), Pinq and finishing with the Motor announcement.