Canada
Exclusive Interview: CEO Jeremy Taylor on new iGaming brand LynxBet
Ambitious start-up JNS Gaming recently launched LynxBet, its metaverse-inspired immersive online casino and sportsbook, which has been well received in its tier-one markets. Gaming Americas caught up with CEO Jeremy Taylor on how the project came about, its potential within the crypto space and where he expects it all to go next.
Congratulations on the launch of LynxBet – can you provide us with an insight into how the site has performed since going live?
We are very pleased with how our brand has been received, especially in our target markets of Canada, and South America where a great deal of players have already immersed themselves in the Land of LynxBet. Japan and other parts of Asia will be next to launch. It’s gratifying to see that customers are resonating with our unique front-end design. A great number of igaming sites look incredibly two-dimensional and white label-esque, but users have been quick to appreciate that we’re offering them an alternative experience thanks to an intuitive design inspired by the metaverse.
From the outset, we wanted to avoid a copy and paste approach that so many new brands adopt. Instead, we opted to go a step further and offer players their favourite games in a more immersive environment. This sense of escapism we’ve created is very appealing to casual players and has ultimately led to an influx of new customers signing up. But, of course, there is always room for improvement and we have phase two on the roadmap in a few months.
How exactly did you come up with the use of a lynx and the creation of a lucky mascot?
Creating a space where players could experience true escapism was one of our main priorities. That was the thinking behind the retro feel that informs the site’s design and it was also the inspiration behind the Lucky Lynx. There is something other-worldly about the animal, so we used that aesthetic to help players feel as though they are leaving the humdrum of their everyday lives behind for the excitement of the Land of LynxBet.
We’ve really leaned into this mythical take on the Lynx. The character will seem like a wizard or mage to the site’s visitors, vanishing and appearing randomly at different moments, offering tips and advice to help them across their journey. We believe a brand mascot helps with brand identity, personality and engagement and provides a great vehicle through which we can communicate with our customers. We also know that many customers are superstitious and the Lucky Cat is very popular in parts of Asia so we have played on that theme given a Lynx is a cat at the end of the day.
What was the thinking behind creating a brand inspired by the metaverse?
The metaverse is a major focus right now within the digital world and we felt its intuitive environment could have a positive impact within the igaming industry and offer players a unique experience. It’s such an innovative and forward-thinking concept that has grown exponentially in a very short space of time. It’s the kind of creative field that inspires me, so I pulled on that thread. We also have our sister brand Freebitco.in, which has 49 million customers across the world to whom we can cross sell to LynxBet. They are predominantly crypto players so the Metaverse allows us to relate to them and find that sweet spot between the growth of Crypto and igaming.
Effectively, we’ve started to create our own small metaverse, in which customers can come and play these different products in one place. Quite frankly, the majority of gambling websites these days have the same games with the same housing, just with different colours and a different name.
We didn’t want to do that, we wanted to build our own front end to tap into this opportunity and offer an exciting and differentiated customer experience. is the LynxBet journey is memorable and engaging, which we hope will lead to long-term customer retention.
Talk us through the main offering, how does it differ to other online casino and sportsbooks that are already live in the marketplace?
As a first-time visitor, you enter a fantastical world with a moon in the background at night, which changes to a sun in the daytime. This day to night mode setting is dynamically based on the specific users’ time zone but is also customisable via a toggle.
Players are met with four floating islands that represent the current products we offer – casino, sportsbook, bingo and lottery. Each island has its own creative theme that runs through the product verticals across the website, emails and advertising.
From a customer support and relevance perspective, we’ve invested heavily in delivering a localised site, payment, casino and sports experience specific to each main target market as well as a customer service that is available in local languages via email and live chat. By putting together regional teams in place, we can offer a more personal experience for players and ensure our branding and marketing campaigns are very relevant.
LynxBet incorporates crypto payment methods, is this a sign that digital currencies are growing in popularity amongst players in the markets you’re targeting?
Crypto payment is growing in popularity everywhere. For that reason, it made a lot of sense to invest in a crypto-friendly offering. But yes, the markets we are targeting are those in which we are seeing particularly high uptake. Brazil, a huge market for us, has embraced crypto enormously and we can only see it becoming more popular with time. This also goes Japan, where we will be launching in the near future.
It’s certainly an intrinsic part of our JNS Gaming’s DNA. Our investors created our sister company, FreeBitco.in – a free-to-play casino that gives away tiny amounts of Bitcoin and has attracted 49 million players. That sets the stage for some extremely effective cross-selling campaigns. They are 80 per cent crypto and 20 per cent igaming, while we are roughly the reverse, so we will complement each other perfectly in this way.
What plans do you have to take the brand forward and acquire new customers?
We are targeting casual, mid-tier, responsible gamers that are interested in a high-end, friendly gaming experience. There is a huge demographic that wants a less aggressive, more easy-going but fun gambling experience. Effectively catering to this substantial demographic explains why onboarding initial customers has been so straightforward.
To boost this further, we have established regional teams to create a more personal player experience, enabled by significant marketing investment and local brand ambassadors, who we will be announcing in near future.
On taking the brand forward, it clearly lends itself to the Metaverse, which is where it could end up going, but let’s take one step at a time!
The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.
Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”
Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.
OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.
The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.
Toronto, Ontario, May 08, 2025 (GLOBE NEWSWIRE) — 
The rise of cryptocurrencies has transformed online gaming, making it easier for players to enjoy added security, faster transactions, and a seamless experience. If you’re searching for the best Bitcoin casinos in Canada, you’ll definitely come across Wild.io, a platform that stands out for its exciting game library, innovative features, and lucrative bonuses.
Wild.io is specifically designed for Bitcoin enthusiasts who want a safe and rewarding environment to play their favorite casino games. With a 400% match bonus that can go up to $10,000 plus 300 free spins, the casino attracts players looking to maximize their crypto gaming adventure.
Overview of the Best Bitcoin Casino in Canada
Wild.io launched with a clear goal in mind—to become the ultimate destination for Bitcoin users who enjoy online gambling. The casino has quickly earned its reputation as one of Canada’s top picks, offering a blend of innovation and reliability.
The first thing that sets Wild.io apart is that it’s fully optimized for cryptocurrency users. From Bitcoin to Ethereum and other popular digital currencies, the platform ensures fast, secure, and hassle-free transactions. Plus, the transparency of blockchain technology guarantees fair play and secure payouts, which are essential for players who prioritize safety.
What’s more, Wild.io boasts a growing library of over 300 games, including slots, table games, and live dealer options. Its sleek website design is mobile-friendly and easy to use, ensuring a smooth experience whether you’re playing on a desktop or smartphone.
Customer satisfaction is clearly a priority at Wild.io. With strong customer support available via live chat or email 24/7, you’ll never feel left in the dark when you need assistance. All these features combine to make Wild.io a top choice for Canadian players in search of the best Bitcoin casinos.
Pros of Wild.io
- Top Crypto Casino: Wild.io was built specifically for crypto users, making payments fast and secure.
- Massive Welcome Bonus: New players can take advantage of a 400% match bonus up to $10,000 along with 300 free spins.
- Wide Game Selection: From slots to live dealer games, Wild.io offers a little bit of everything for all kinds of players.
- Blockchain Transparency: The platform leverages blockchain to ensure fair gaming and trustworthy payouts.
- Mobile Compatibility: The casino runs smoothly on all devices, be it desktop or mobile.
- 24/7 Customer Support: With fast responses through live chat, help is always available.
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Cons of Wild.io
- Crypto Only: While perfect for crypto enthusiasts, players who prefer traditional banking might feel limited.
- Bonus Wagering Requirements: The large bonus comes with significant terms and conditions that may require effort to fulfill.
How to Join the Best Bitcoin Casinos Canada
Signing up for Wild.io is simple and straightforward. Follow these steps to get started and claim your 400% bonus today:
- Click on the Link
Use this link to head over to the official Wild.io website. - Create Your Account
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Select your preferred cryptocurrency, such as Bitcoin or Ethereum, to make your first deposit. You’ll instantly receive the welcome bonus that matches your deposit up to 400%. - Explore and Play
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With an easy sign-up process and crypto-friendly features, getting started with Wild.io takes just minutes.
GRAB UP TO C$10,000 + 300 FREE SPINS AT WILD.IO NOW
How We Ranked the Best Bitcoin Casinos Canada
When evaluating the best Bitcoin casinos for Canadian players, we focus on critical factors that ensure you’re playing on a safe, rewarding platform. Here’s how Wild.io checks all the boxes:
Crypto Optimization
Wild.io is designed for Bitcoin users, with features that take full advantage of blockchain technology.
Bonuses and Promotions
The massive 400% bonus combined with ongoing promotions makes Wild.io appealing to both newbies and seasoned players.
Security and Transparency
Blockchain-backed security, paired with SSL encryption, ensures that player funds and data stay safe.
Game Library
Although smaller, Wild.io’s collection of hand-picked games guarantees high-quality entertainment for all preferences.
Payment Efficiency
Instant deposits and fast withdrawals are a huge plus for crypto users, ensuring smooth gameplay with minimal delays.
Game Types at the Best Bitcoin Online Casinos in Canada
Despite having a smaller library than some competitors, Wild.io’s games are carefully selected to deliver maximum entertainment and variety. Here’s what they offer:
Slots
The slots section includes both classic and modern options, featuring stunning graphics, exciting themes, and rewarding bonus features. Some games even come with progressive jackpots, offering the chance for big wins.
Table Games
Players can enjoy sophisticated favorites like blackjack, baccarat, and poker, as well as roulette in a variety of versions.
Live Dealer Games
For an immersive experience, visit Wild.io’s live dealer section. Watch real-time gameplay and interact with dealers while playing blackjack, roulette, and more.
Specialty Games
Want a break from the usual? Games like keno, dice, and crypto-based games add an extra twist to your gambling experience.
Payment Methods at the Best Bitcoin Casino in Canada
Wild.io makes payments simple, catering specifically to players who prefer cryptocurrencies. Supported coins include:
- Bitcoin
- Ethereum
- Litecoin
- Bitcoin Cash
Because the casino operates exclusively in crypto, you won’t find traditional payment options like credit cards. While this may seem limiting to some, cryptocurrency ensures faster transactions, lower fees, and added security for players.
Deposits appear instantly, and withdrawals are processed almost as quickly. Players can trust their funds are safe while enjoying complete privacy thanks to blockchain technology.
Responsible Gambling at Canadian Bitcoin Casino Sites
Wild.io is committed to promoting responsible gambling habits among its players. The casino includes features such as deposit limits, loss limits, and self-exclusion tools to help keep gaming fun and under control.
Additionally, the website provides links to resources like Gamblers Anonymous for players who may need extra assistance. It’s a welcome addition to an already customer-focused approach.
Ready to Explore the Best Crypto Casinos Canada Has in Store?
When it comes to the best Bitcoin casinos in Canada, Wild.io delivers an unmatched experience for crypto gamblers. With its lucrative 400% match bonus up to $10,000 and 300 free spins, fast payouts, and engaging game selection, the platform is perfect for both newcomers and experienced Bitcoin users.
Don’t miss your chance to join one of the most innovative and secure crypto casinos out there.
SIGN UP TO WILD.IO HERE ➜ Canada!
Editorial Note
This article is provided solely for informational and entertainment purposes. Nothing within should be interpreted as legal, financial, or professional advice. Readers should carry out their own research before participating in any gambling activities or signing up with any online casinos mentioned.
Gambling Caution
Online gambling comes with financial risks and may lead to addictive behavior or monetary loss. We urge all readers to gamble responsibly. If you or someone you know is struggling with gambling, professional help is available. In Canada, you can dial 1-626-960-3500.
19+ only. It is up to each individual to verify whether online gambling is permitted under their local, state, or federal laws. Neither the publisher, the authors, nor any syndication partners condone or support unlawful gambling. Participation in online gambling is done at the reader’s own discretion and risk.
Affiliate Transparency
This article may include affiliate links. If you click on a link and make a purchase or register, a commission may be earned, at no extra cost to you.
Syndication and Liability Disclaimer
Any third-party publishers, media platforms, or syndication partners that republish this content do so understanding that it is meant for informational purposes only. These entities are not responsible for the legality, accuracy, or interpretation of the material.
Contact Details:
Company Wild.io
Address: Scharlooweg 39, Willemstad, Curaçao
Website: https://wild.io/l/exclusivebonus
Email: [email protected]
Attachment
CONTACT: Contact Details: Company Wild.io Address: Scharlooweg 39, Willemstad, Curaçao Website: https://wild.io/l/exclusivebonus Email: [email protected]
ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
The post ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store appeared first on Gaming and Gambling Industry in the Americas.
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