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eSports

Guild Esports Enters into Partnership with Razer

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British esports organisation Guild Esports has entered into a two-year partnership with gaming equipment manufacturer Razer. As part of the agreement, the brand will become the organisation’s official gaming chair partner.

The total contract value, which is confidential, is 80% payable in cash over two years and the balance is payable as value in kind, for which Razer will be providing state-of-the-art gaming chairs for Guild’s professional players and content creators globally, along with gaming chairs for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.

The deal grants Razer marketing rights and exposure across Guild’s facilities including its planned 9831 sq ft HQ, as well as the Company’s social and digital content featuring its professional players and content creators.

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Guild and Razer are both committed to high quality esports entertainment and supporting esports communities. Razer is behind one of the world’s largest gamer-focused ecosystems of hardware, software and services and created the widely-followed global tournament series, Razer Invitational, making it a strong partner for Guild.

Kal Hourd, Chief Executive of Guild Esports, said: “We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.

“This is the fifth brand to sign with Guild, and this demonstrates the quality of partners we continue to attract because of our fan-focussed strategy, team performances and relationship with a fast-growing, young, and passionate audience.”

Flo Gutierrez, Global Esports Director at Razer, said: “Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.

“With our ergonomic chairs, we’ve literally got Guild’s back in achieving greater success, as well as further strengthening our brand among Guild’s growing international fanbase.”

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Team Vitality is on the road to the Esports World Cup!

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Leading esports organisation Team Vitality is proud to announce that eight of its teams will be participating in this summer’s Esports World Cup. Driven by the ambition to be number one in the world, Team Vitality aims to win as many victories as possible thanks to its powerful rosters. The aim is to secure the best position per game and also in the club rankings. This major international competition represents a crucial step in Team Vitality’s strategic international development plan.

AN ELITE TEAM VITALITY DELEGATION TAKES ON THE EWC

After several months of qualification phases across the globe, Team Vitality has secured the coveted ticket to the Esports World Cup 2024 for eight of its teams.

Team Vitality delegation for the Esports World Cup

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Counter-Strike 2

Holders of the title of the best team in the world in the HLTV 2023 rankings, Team Vitality’s CS2 roster has been invited to take part in the Esports World Cup Counter-Strike tournament. With their reputation firmly established, Team Vitality’s players stand ready to defend the title they won at Gamers8 2023.

Mobile Legends: Bang Bang

After taking first place at the WSL Season 8, Team Vitality’s MLBB team qualified for the EWC’s MLBB Women’s Invitational. Made up of talented young Indonesian players, the team has proved its worth by winning all their recent competitions. They are ready to demonstrate their mastery of the game and maintain their leadership status.

StarCraft 2

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Made up of Maru, Solar and Ryung, Team Vitality’s Starcraft II players earned their ticket to the Esports Worlds Cup thanks to their outstanding performances. Maru’s second place finish at IEM Katowice 2024 made him the first Team Vitality player qualified to the Esports World Cup overall. Continued success throughout the year allowed Solar to secure his participation in Riyadh through his Global Ranking. Ryung will participate in the Korean qualifiers to earn his spot, potentially bringing the entire lineup to the Esports World Cup. The athletes are determined to continue their interstellar domination this summer.

Tekken 8

Talented showman Jeondding earned his place in the Esports World Cup at the ATL Super Tournament Summer 2024 this June. Known for his technical mastery and quick reflexes, the showman is ready to take on the world’s best players and once again establish himself at the top of the podium.

RENNSPORT

With a second place ranking in the 2024 Spring Season of ESL R1, Team Vitality’s RENNSPORT team has demonstrated its unfailing excellence, earning their spot in the Esports World Cup. Fresh from joining the ranks of the French team, the drivers are more than ready to make their engines roar as they conquer the international scene.

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Teamfight Tactics

The brand-new Team Vitality team successfully secured qualification for the EWC Americas Qualifiers tournament. Made up of outstanding strategists, Team Vitality’s TFT roster is made up of renowned American streamers Kevin “setsuko” Jiang, Michael “k3soju” Zhang, Jeffrey “Milk” Pan as well as Libo “torontotokyo” Chang, who complete the lineup for the Esports World Cup while Kevin “Prestivent” Zou adds additional strength behind the scenes. Combining quick thinking and precise execution, they are ready to compete against the best teams in this competition.

Call of Duty: Warzone

Securing their spot by invitation, following their performance at the Grand Finals of the World Series of Warzone 2023, Team Vitality’s Warzone roster is ready to demonstrate its mastery at the Esports World Cup!

Honor of Kings

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After an outstanding performance at the Honor of Kings Invitational 2024 Season 2 in Kuala Lumpur, the roster has secured its place among the world’s top teams. They now stand ready to represent the colours of Team Vitality on the international stage!

TEAM VITALITY AIMS FOR THE TOP

Team Vitality’s main objective is to reach the top of the Esports World Cup standings. Thanks to the recent integration of several talented teams, the Paris-based esports club aims to make its mark on the international scene. Participation in the Esports World Cup is a springboard for the club’s internationalisation strategy.

By engaging elite international teams in high-level competitions, Team Vitality aims to win prestigious titles, reinforce its reputation for excellence, and celebrate outstanding performance around the world. Its ambition is to raise the profile of the French organisation and inspire the next generation of players and fans.

Fabien “Neo” Devide, co-founder and President of Team Vitality, comments: “We’re taking part in the Esports World Cup with a single ambition: to win as many individual tournaments per game as possible. Our teams have worked tirelessly to qualify and prepare for this moment. We are confident in their talent and determination to carry Team Vitality’s colours high. All our players are ready to give their all to achieve our goals.”

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The post Team Vitality is on the road to the Esports World Cup! appeared first on European Gaming Industry News.

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Former Flutter exec Joseph Noone joins PandaScore

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PandaScore, the provider of esports betting odds, data and products, has welcomed former Flutter Entertainment executive Joseph Noone as Senior Sales Manager.

Noone is an experienced sales and account management leader with a demonstrated track record of building successful sales teams and driving revenue growth.

Over a 15-year career, he has led positions at pioneering companies both in and out of industry, including navigating the fast-paced world of video games media and agencies with stints at CBS Interactive and Curse.

He made his first move into the online gambling industry when he joined Flutter Entertainment as Relationship Management Team Leader for its Betfair brand before moving back into the video games space with director roles at Project N and Attention Seekers.

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Whether in the trenches of start-ups or amidst the giants of the industry, Noone has always been able to spot opportunities in challenges and drive success in every arena.

As Senior Sales Manager at PandaScore, he is on a mission to drive the adoption of the company’s data-driven, AI-powered esports odds offering and innovation products including its revolutionary BetBuilder and PlayerProps.

Over the next few months he will be rallying PandaScore’s amazing team, forging new partnerships and ensuring that existing clients are maximising the potential of its odds, data and betting products.

Oliver NinerHead of Sales at PandaScore, said: “We have incredible momentum behind the business right now having signed several big-name operators in recent months. Joseph will be able to use his skills and experience to keep this momentum going.

“Joseph’s enthusiasm and love of video games mean he will fit in perfectly with the wider PandaScore team and I look forward to working with him closely as we support more and more operators in their efforts to offer compelling esports betting experiences to their players.”

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Joseph NooneSenior Sales Manager at PandaScore, added: “I am excited to be the fresh blood in the PandaScore team and to make even more operators aware of our market-leading odds, data and betting products.

“As a fan of video games and esports, I understand the thrill of betting on such games and I’m thrilled to be able to bring this to more players in more markets, one sportsbook at a time.”

The post Former Flutter exec Joseph Noone joins PandaScore appeared first on European Gaming Industry News.

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BAYES ESPORTS JOINS FORCES WITH GRID TO SUPPORT ESPORTS WORLD CUP Partnership

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Two of the leading companies in esports data, Bayes Esports and GRID, partner up to support the single largest esports event in history, the Esports World Cup. They are working together to provide comprehensive official data solutions that will help drive match integrity and community engagement worldwide.

Starting on July 2nd, and running for eight weeks, the world’s best esports teams will compete across 21 game titles and 22 tournaments to be crowned the first ever Esports World Cup Club Champion. The unique cross-game format and an unprecedented prize pool of $60 million makes the EWC one of the most exciting events of the season. Bayes Esports and GRID will help bring engaging and immersive fan experiences to the event’s global audience through live data.

Both Bayes Esports and GRID have a long-standing history of advocating for official data in the esports industry. Both companies have a shared vision of building a sustainable infrastructure for esports which can only be done by forging official data partnerships. By uniting together, Bayes Esports and GRID can ensure the reliability, integrity, and innovation for the Esports World Cup.

“The Esports World Cup is unmatched in its ambition and scale in our industry, and their vision for the future is equally impressive. It’s a great pleasure to collaborate with Bayes Esports on this project to help provide integrity services and deliver community access to official data from the event.” says Charles Hanley-Nickolls, Chief Procurement Officer of GRID. “Bayes Esports and GRID both bring unique strengths to the table and this combined offering will be a first in the industry, we’re really excited about the potential of this partnership.”‍

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‍“Partnering with GRID for the Esports World Cup marks a pivotal moment in our industry, bringing together the two leading data providers. We want to unite our strengths and tackle integrity and gray market issues together. Jointly, the companies can expand on the individual successes of the companies and build an overwhelmingly powerful service portfolio,” says Amir Mirzaee, Co-CEO and Managing Director of Bayes Esports. “We are both committed to delivering unparalleled data experiences built on fair and transparent practices. In doing so, we will fortify the esports industry as a whole.”

The post BAYES ESPORTS JOINS FORCES WITH GRID TO SUPPORT ESPORTS WORLD CUP Partnership appeared first on European Gaming Industry News.

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