Canada
Rivalo acquires master sponsorship of Liga BFA, South America’s premier American football championship
Rivalo has just acquired the master sponsorship of the Brazilian Football League, Liga BFA. With 45 teams and over 4,000 involved, the tournament is the premier American football competition in South America.
Being held between June and November, there will be approximately 100 games of the modality in more than 18 states of the country, reaching the status of the biggest tournament of the modality in the Southern Hemisphere.
With the support of Rivalo, the competition will feature games shown on ESPN, in addition to other singles and weekly inserts, both in the ESPN League and throughout the NFL regular season.
According to Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, this agreement is fundamental for Rivalo, as it supports a sport in full evolution.
“We decided to support the American Football community in Brazil through BFA. They do an admirable job in the development of the sport and we will support the sport to grow even more”, he commented.
Rivalo activations throughout the BFA League
With this partnership, the bookmaker’s brand will achieve massive visibility across a range of static, physical and digital properties. The list includes two advertising boards in all six conference finals, in addition to the Brasil Bowl (BFA League Final). There will also be highlights on ESPN broadcasts, as well as the branding painted on the two endzones, or the 20-yard line in the playoffs mentioned above.
In addition, Rivalo will have the right to appear in the top right of broadcasts and in full screen during all broadcasts on official channels of the BFA League. Display of the brand in content developed on Instagram, Youtube, Facebook and Twitter daily and insertions in specific campaign publications of the League, such as player cards.
The activations of the betting company in partnership with the Liga BFA will result in the creation of digital tournaments, with naming rights and dissemination on social networks of the competition, as well as a weekly attraction on the official channel of the League, with news of the competition and space for activations involving Rivalo.
BFA TIPS BY RIVALO (March to December)
Weekly on the BFA Youtube channel, the presenter will receive guests from all teams to analyze the week’s games, and act as ‘Tipsters’, giving betting tips at Rivalo. The intention is to approach other sports with odds on Rivalo’s own platform. Each guest (Tipster) will promote their respective team’s ‘RIVALO BOWL’ campaign.
American football growth in Brazil
According to a recent study, Brazil ranked second among the largest NFL markets outside the United States. With an expressive audience, Brazil has become one of the main commercial focuses of the NFL as of this year. Therefore, the BFA can be considered one of the gateways to the North American league in the country.
In addition, a survey carried out by the Federal Government pointed out that American football is in the Top 10 of the most watched and bet sports in Brazil. Such interest from the audience was one of the factors that caught the attention of Rivalo, which is also willing to collaborate with the process of expanding the sport in the country.
It should be noted that since 2019, women’s football has been part of the BFA. The Brasil Bowl Feminino was broadcast on ESPN, showing the strength of the sport in the country. This year, the competition will have the same dispute model and more participating teams. The decision, once again, will be shown on ESPN channels.
For Eduardo Ferreira, commercial director of BFA, the partnership with Rivalo is a reason for satisfaction for American Football in Brazil.
“Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Being alongside a company that is a world reference in betting, puts us on a much higher level, giving credibility to our League”, he said.
The sports bookmaker’s pioneering spirit was also highlighted by the director:
“Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocity”, he added.
About Rivalo
Rivalo’s betting system is operated by MatchservSolutions NV, a company founded under the laws of the government of Curaçao.
The betting company, market leader, has been increasingly consolidating its presence in Brazil, seeking to expand opportunities and bring Brazilian fans closer to the betting world. The bookmaker offers opportunities in major sports such as football, tennis, basketball, volleyball, Formula 1 and more.
Rivalo also stands out for having a rich betting line-up to cater to all sports fans. Thus, users of the platform are able to take advantage of a wide variety of bets with excellent odds, including single bets, combined bets, system bets or special bets.
Follow Rivalo on social media and stay on top of promotions and odds for the main games of the round in Brazil and abroad.
Instagram: @rivalosportsbr
Twitter: @rivalosportsbr
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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