Asia
Indian Olympic Association Holds Meeting with ESFI to Discuss Preparation and Training Roadmap for Esports for Upcoming Asian Games 2022
In his bid to take a stalk of the preparations and planning of non-Olympic sports federations participating at the upcoming Asian Games, Indian Olympic Association (IOA) President Dr. Narinder Dhruv Batra called upon and met the officials of 9 sports federations, including Esports Federation of India (ESFI), at the Olympic Bhawan on 14 February 2022.
Asian Electronic Sports Federation (AESF) is recognised by the Olympic Council of Asia as the sole governing body for Esports in the Asian continent. It is also in charge of technical conduct for Esports at the 2022 Asian Games. ESFI, which is a recognised member of the Asian body in India and has been sending esports teams since 2007 to Asian Indoor & Martial Arts Games and in the last Asian Games 2018 as well where India got Bronze Medal in the esports title HearthStone as Esports was a demonstration event.
Esports is set to make its debut as a medal event at the Asian Games in Hangzhou, China to be held from September 10 to 25.
“We are very thankful to the President of IOA Dr. Narinder Dhruv Batra ji for appraising ESFI & other non-Olympic sports federations on the various organizing aspects of the Asian Games, to be staged later this year. We also discussed & apprised Batra ji on the preparations, requirements and future planning for the country’s Esports contingent and ‘AESF’s Road to Asian Games’ program which will be launched soon to select the national esports contingent of our country. The ‘AESF Road to Asian Games 2022’ will prove to be a milestone journey and act as a catalyst in not only the growth of the esports ecosystem in India but also to consider esports as a form of sports in India. At ESFI end, we are fully committed to growing the esports ecosystem and creating enough opportunities for the Indian esports athletes to participate in the various such events of repute,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) after the meeting.
The meeting was co-chaired by Chef de Mission, Mr. Bhupender Singh Bajwa and detailed discussions were held regarding training camps and various expenditures that are required.
During the meeting, IOA stressed on the need for a fair and transparent selection process of players and athletes. The last date for the submission of the Indian Team entries by name is 15 April 2022.
ESFI is also recognised by the International Esports Federation (IESF) as well as the Global Esports Federation (GEF), who are in charge of conducting the trial events for the Inaugural Commonwealth Esports Championship at this year’s Commonwealth Games which will be held in Birmingham from July 28 to 8 August 2022.
On behalf of ESFI, Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF), Mr. Yugal Sharma, Director, Esports Federation of India and Mr. Prabhat Kumar, Treasurer, Esports Federation of India were present in the meeting. ESFI team also presented the “Road to Asian Games” Jersey to IOA President, Dr. Narinder Dhruv Batra and Chef de Mission, Mr. Bhupender Singh Bajwa.
“ESFI is committed to the development of esports and bringing together the esports fraternity to unlock the full potential of our athletes and provide them with enough international opportunities to compete with their counterparts at an equal level. We take this opportunity to further request the esports community to carry on with their training and get used to the challenges for making into the team to represent in this mega event.” pledges Mr. Vinod Kumar Tiwari, President of Esports Federation of India.
The 2022 edition of the Asian Games will see medals being awarded in eight categories of Esports, which are EA SPORTS FIFA branded soccer games, an Asian Games version of PUBG Mobile and Arena of Valor, Dota 2, League of Legends, Dream Three Kingdoms 2, Hearthstone and Street Fighter V.
ESFI again appeals to the probable qualifying gamers/players to get their passports ready and to get fully vaccinated.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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