Indigo Sky Selects OPTX’s Casino Data Platform to Enhance Slots, Player Development and Marketing Efforts

Indigo Sky Casino & Resort has selected OPTX as its casino data platform for slots, slots artificial intelligence, player development, and marketing.

OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence. Available via desktop and mobile applications, the data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.

“After an extensive search we are thrilled to have found OPTX to efficiently streamline our operations and help us increase profit. Having a single-piece of software that helps us continue to provide top-notch guest experiences to our players, while also enhancing our internal operations, means our players and team members both win,” Melanie Heskett, General Manager of Indigo Sky Casino & Resort, said.

“We are excited to partner with the talented Indigo Sky Casino & Resort team. Indigo Sky Casino & Resort selecting OPTX as their solution for slots, player development and marketing will drive incremental profit through the platform’s insights. OPTX is the most comprehensive solution available in the gaming industry and we are committed to staying that way,” Brooke Fiumara, Co-CEO at OPTX, said.