Stake.com back Premier League’s Rainbow Laces campaign

Stake.com, Watford FC’s principal sponsor, are proud to announce the changing of their LED and other stadium advertising to rainbow colours in support of Stonewall’s Rainbow Laces campaign, demonstrating the operator’s support for LGBTQ+ inclusion and a commitment to inclusivity in football.

For the visit of Premier League leaders Chelsea on Wednesday, December 1st, the operator will be joining Watford and Proud Hornets in supporting the campaign, updating their entire branding at Vicarage Road, ensuring the LED and big screen displays Rainbow Laces branding in conjunction with the Premier League.

Stake.com are in their first season as Watford FC’s principal sponsor, with the operator previously celebrating their club-record deal by adding the iconic Shiba Inu or Dogecoin logo to the first team kit’s shirtsleeves.

Dominic Rae, Sponsorships Manager for Stake.com, said: “Stake.com are committed to inclusivity. We too believe that football is for everyone and we’re proud to support the Premier League and Stonewall’s campaign by updating our sponsorship assets at Vicarage Road for the visit of Chelsea.”

Paul O’Brien, Commercial Director at Watford FC, added: “We’re very proud of working with Stake.com on our Rainbow Lace activities for this year. At Watford Football Club we pride ourselves on our equality and diversity activities, therefore it is with great delight that our principal sponsor have also taken the Stonewall campaign to their heart.”

Richard Masters, Premier League Chief Executive, said: “Football has a remarkable power to bring people together and it is a priority for the Premier League and our clubs to ensure everybody feels welcome and supported, from players and fans, to staff and all those involved in our many community programmes.

We and our clubs play an important role in encouraging people to support the LGBTQ+ community. During the Rainbow Laces campaign, we showcase the wide variety of projects and initiatives being conducted all year round to highlight that equality and inclusion are central to everything we do.”