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Fonbet Names Alexander Ovechkin as Brand Ambassador

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Fonbet has named the three-time world ice hockey champion Alexander Ovechkin as its new brand ambassador.

Lauded as one of the most celebrated athletes in Russia, the Stanley Cup winner will work alongside Fonbet across a series of events, including advertisements, press conferences, workshops and jersey giveaways.

“It’s hard to overestimate the importance of our partnership with Alexander Ovechkin,” Alexander Paramonov, Director General of Fonbet, said.

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“This is a truly significant event for our company. Ovechkin is known, loved and respected in the hockey community and is one of the most recognisable athletes and world-class stars. The partnership between this amazing athlete and the oldest betting company in the CIS is one of the greatest highlights of our year.”

Having already partnered with the Kontinental Hockey League (KHL) earlier this year, this new partnership with Ovechkin will help strengthen Fonbet’s presence within the ice hockey space.

Alina Yakirevich, Marketing Director of Fonbet, said: “We’re excited that an athlete of this magnitude is now part of our company. Partnering with Alexander Ovechkin has opened up a lot of new marketing opportunities for us.

“Our contract has a lot of potential opportunities for options. I’d like to thank Alexander for his flexibility during negotiations and willingness to try new formats of cooperation. We’re confident that with his help we’ll be able to expand our customer base and interact effectively with a new audience.”

Alexander Ovechkin said: “It’s exciting that such a large and experienced betting company has invited me to be an ambassador.

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“Fonbet is known for its partnerships with sports and journalism stars, and major football and hockey clubs, including my own team: UHC Dynamo Moscow. I’m sure that we’ll have plenty of interesting events in store for hockey and sports fans everywhere. Follow me and Fonbet on social media and never miss what’s coming next!”

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Why More Kiwis Are Choosing Real Money Casinos Over Free Games

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A growing number of online players in New Zealand are making the switch from free casino games to real money casinos, as the appetite for authentic gaming experiences and the thrill of real wins continues to rise.

Recent trends show that Kiwi players are no longer content with demo slots and practice rounds. Instead, they are increasingly seeking out real money casinos in New Zealand that offer licensed, secure, and mobile-friendly platforms with actual cash payouts.

What Real Money Casinos Offer That Free Games Don’t

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The difference between free and real money casino games goes far beyond stakes. Real money platforms offer a more complete and rewarding experience:

  • Real cash prizes: The most obvious benefit — you can actually win and withdraw real money.
  • Exclusive features: VIP programmes, cashbacks, and progressive jackpots are only available when playing with real funds.
  • Live dealer games: These immersive, studio-quality games are rarely, if ever, offered in free mode.
  • Higher-quality gameplay: Many software studios reserve enhanced features like bonus rounds and full RTP versions for real money play.

This richer gaming environment is one reason players are migrating from casual demo platforms to full-featured real money casinos.

Expert Insight: What the Data Shows

“We’ve noticed a significant increase in traffic from users searching for legitimate real money casinos in New Zealand,” says Terri Radford, site analyst at PlayCasino.co.nz. “More players are looking for platforms that are licensed, safe, and payout-focused — and they’re willing to deposit real funds for a premium experience.”

He adds: “A lot of users tell us they started on free games, but once they understood how bonuses worked, they wanted to try real money casinos. Our guides and reviews help them make informed choices and avoid risky or unlicensed operators.”

Why Real Money Casinos Are Trending in NZ

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Several factors are contributing to this national shift:

  • Increased trust in online casinos new zealand platforms due to tighter global regulation.
  • Easier payments via NZ-friendly options like POLi, bank transfers, and crypto.
  • Mobile-first design, allowing seamless real money play on phones and tablets.
  • Better bonuses: Real money players can access deposit bonuses matches, free spins casinos, and exclusive promotions.

As more New Zealanders explore these benefits, the real money segment is quickly outpacing free-to-play alternatives.

How to Start Playing at Real Money Casinos Safely

If you’re ready to try real money play, here are three key steps:

  1. Choose a licensed NZ-friendly site: Look for casinos regulated by respected bodies like the MGA or UKGC.
  2. Start small: Begin with a modest deposit and use a welcome bonus to stretch your budget.
  3. Understand the terms: Bonus wagering requirements and withdrawal limits can vary.

Where NZ Players Can Find the Best Real Money Casinos

With hundreds of sites online, it can be difficult to know which casinos are safe, fair, and actually worth your time. That’s why savvy players are turning to PlayCasino.co.nz — New Zealand’s most trusted resource for discovering real money casinos.

The site offers expert reviews, comparisons, bonus rankings, and transparent safety checks, helping players confidently choose the right platform for their needs.

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Whether you’re a casual player ready to make your first deposit or a seasoned gamer searching for better rewards and faster payouts, PlayCasino.co.nz makes it easy to find the best real money casinos in New Zealand.

A Broader Shift in NZ’s Online Gambling Landscape

This migration toward real money gaming reflects a broader change in how Kiwis approach digital entertainment. As mobile data gets cheaper, payment systems improve, and regulatory awareness grows, more players are embracing the full experience of real money gaming and mobile casinos — not just for the thrill, but for the genuine rewards.

Industry analysts expect New Zealand real money casino market to keep growing steadily through 2025 and beyond.

For more information or to explore the top-rated real money casinos in NZ, visit PlayCasino.co.nz.

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The post Why More Kiwis Are Choosing Real Money Casinos Over Free Games appeared first on European Gaming Industry News.

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Carola Gräfin von Schmettow Becomes New Chairwoman of ZEAL Network SE

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Following the 2025 Annual General Meeting, the Supervisory Board of ZEAL Network SE elected Carola Gräfin von Schmettow as its new Chairwoman. She succeeds Peter Steiner, who decided to step down as a member and Chairman of the Supervisory Board at the end of the Annual General Meeting after twelve years in office. Around 71% of the voting share capital was represented at the Annual General Meeting.

Gräfin von Schmettow has been a member of the company’s Supervisory Board since November 2024. She studied mathematics at Heinrich Heine University in Düsseldorf and began her career at HSBC Germany after graduating, where she worked for 29 years, including 17 years on the Management Board, six of which as its spokeswoman.

Peter Steiner stepped down from the Supervisory Board of ZEAL Network SE at the end of Annual General Meeting. CEO Dr. Helmut Becker paid tribute to Steiner’s services to the company: “We would like to thank Peter Steiner for his many years of dedicated and responsible work as a member and Chairman of our Supervisory Board. During this time, he was not only a reliable companion and valuable source of inspiration for the Management Board – he was a strategic compass, an anchor of integrity and a person who accompanied ZEAL with foresight and passion. Under his leadership, the Supervisory Board has accompanied key developments such as ZEAL’s return to Germany and the strategic expansion of our business. On behalf of ZEAL, I would like to sincerely thank Peter Steiner for his valuable work and wish him all the best for the future.”

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Independent auditor Peter Steiner has been a member of the ZEAL Supervisory Board since June 2013, initially as Chairman of the Audit Committee and since 2017 as Chairman of the Supervisory Board, with the exception of 2019, when he was Chairman of the Supervisory Board of LOTTO24 AG, which had previously been acquired by ZEAL Network SE.

The post Carola Gräfin von Schmettow Becomes New Chairwoman of ZEAL Network SE appeared first on European Gaming Industry News.

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Adult-Themed Slots

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In the dynamic landscape of online slots, a notable shift has recently occurred when it comes to game themes. Breaking away from tried and tested themes such as Ancient Egypt, Greek mythology, the Wild West, fishing and fruits, a new wave of tongue-in-cheek ‘adult-themed’ slots is emerging. With this controversial approach, pioneering suppliers aim to stand out in a crowded marketplace, capturing the attention of players and influencers alike by introducing playful yet potentially provocative content. While these games generate initial buzz and conversation, the critical question remains whether their novelty can translate into sustained player loyalty and long-term success.

We asked Wicked Games, a studio developing this genre of games, Thunderkick, a more classic slot developer, and a streamer, Fruity Slots, whether they thought the shift towards adult-themed content really is the future of iGaming.

 

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Karl von Brockdorff, Head of Brands at Wicked Games: “For years, slot providers have stuck to the same safe themes because they worked. And fair enough—people like what’s familiar. But familiarity gets boring. Players aren’t stupid; they’ve seen it all before.

At Wicked Games, we’re just making the kind of slots we’d actually want to play—ones that don’t take themselves too seriously, that make you laugh, maybe even make you uncomfortable. It’s not about being ‘edgy’ for the sake of it. It’s about giving players something with actual personality, something they’ll remember; something they would share.

Are adult-themed slots the future of iGaming? Maybe, maybe not. But games that feel fresh, that aren’t afraid to have a point of view? That’s where things are headed. And we’re all in for that.”

 

Johanna Backlund, Head of Marketing at Thunderkick: “In an industry where thousands of new games are released annually, the rise of playful, adult-themed slots is an intelligent PR move designed to make players and influencers take notice. When done the right way, it can be bold, fun, and spark conversation – a solid strategy to stand out in a competitive environment.

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The divisive question is whether these products have genuine staying power. They are entertaining to try and exciting to talk about, but do they encourage the kind of loyalty that drives player retention? These themes might capture the industry’s attention initially, but at the end of the day, it’s the gameplay, mechanics, math, and player experience, that determines longevity.

Rather than simply delivering the shock factor, the real challenge is ensuring the product itself has sufficient substance to keep players engaged session after session. The novelty may fade, and it is the overall quality of content that will ultimately define success.”

 

Josh Green, Managing Director of BetUp Media which operates influencer brands, Fruity Slots and Hideous Slots: “This reliance on well-known themes has arguably fostered a degree of stagnation within the iGaming ecosystem. While conventional genres undoubtedly retain broad appeal, their persistent repetition can lead to a lack of innovation and diversity, potentially tiring more seasoned players.

These make up a significant portion of our audience, those who engage with gambling content recreationally, and many now prefer adult-themed titles over traditional slots. Consequently, studios demonstrating a willingness to break free from this cycle have often experienced rapid growth and visibility, particularly among experienced players eager for novel and engaging content and across our streaming team seeking something new and entertaining to play to our audience.

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While some critics might attribute the success of adult-themed slots to mere shock value, their emergence represents a more nuanced strategy, a deliberate statement of differentiation that can capture the attention of players increasingly seeking alternatives in a saturated market. These studios’ success across our audience demonstrates that this approach is working.

Looking ahead, this push for differentiation raises the question of whether such widespread efforts will truly enable individual studios to stand out, or if the pendulum will begin to swing back towards more traditional approaches. The challenge will be maintaining a unique identity in a space that’s increasingly full of outliers.”

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