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Pariplay launches new in-house studio Wizard Games

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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has announced the launch of Wizard Games, the new brand for its in-house games studio.

The launch forms part of an ambitious growth strategy that incorporates an evolution in studio management, major game improvements and an expansion in global reach as an increasingly attractive commercial proposition.

Wizard Games will operate within Pariplay as a distinctive business unit, with its enhanced products set to serve new and existing markets and operators, providing them with value-driven iGaming experiences.

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The strategic decision allows Pariplay to be positioned specifically as a leading aggregator and studio partner, with Wizard Games products forming part of the provider’s wide-ranging offering that operators can select freely, along with all other major game vendors.

The launch of the Wizard Games brand represents a new era in product and service enhancement for Pariplay’s in-house games offering, which boasts 120+ titles live and certified for more than 15 regulated jurisdictions in Europe, North America and Latin America, that are bolstered by content and gamification tools that can be adapted to player preferences and client business objectives.

Joey Hurtado, Managing Director of Wizard Games, said: “The launch of our new brand provides a reflection of how committed we are to offering the best possible service to all our partners. We have experienced excellent growth from our proprietary games studios and believe now is the time to really push on and realise the exciting potential we see here.”

Adrian Bailey, Managing Director of Pariplay, said: “The move to differentiate our in-house games brand has been carefully planned and executed, with the goal of improving our content offering while also further defining our status in the industry as the leading aggregator and content provider.

“Armed with its own identity, we expect Wizard Games to go from strength to strength in offering our operator partners improved content that is engaging and highly entertaining for players.”

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L&GNSW Launches Compliance Campaign

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The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.

Inspectors will be engaging licensees and attending venues to assess compliance.

L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.

From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.

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External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).

These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.

Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.

L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.

Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.

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The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.

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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign

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S8UL Esports, a global powerhouse in esports and gaming content,  today announced that iQOO, the high-performance smartphone brand, has been onboarded as the official title sponsor for its Esports World Cup (EWC) 2025 journey in Riyadh, Saudi Arabia. This strategic association marks one of the most significant brand commitments in the Indian esports space and builds on iQOO’s ongoing association with S8UL’s BGMI division, Team iQOO SOUL.
As title sponsor, iQOO will be integrated across S8UL’s team jerseys, on-ground activations, city events, and digital content throughout the Esports World Cup. As part of the collaboration, S8UL will also host weekly EWC watch parties, while the S8UL Gaming House will open its doors to fans, transforming into a dedicated fan hub during the tournament. The partnership with iQOO represents a powerful synergy between a high-performance, innovation-led brand and a high-performance team, both driven by excellence, fueled by ambition, and rooted in India, further reinforcing iQOO’s commitment to supporting Indian esports on the global stage.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said, “Our journey with iQOO began almost two years ago with our BGMI roster and it’s grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.

Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”  

Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.

As S8UL’s global journey continues, the partnership with iQOO represents a powerful synergy between a high-performance brand and a high-performance team both driven by excellence, fueled by ambition, and rooted in India.

The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.

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Felicity Appoints İlker Yoldaş to Lead Product Strategy

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AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.

İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation. 

“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”

Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.

“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”

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“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”

The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.

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