Bally’s Corporation and PepsiCo Announce Long-term Beverage Partnership

PepsiCo and Bally’s Corporation announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally’s casinos and resorts nationwide.

The partnership expands PepsiCo’s entertainment and hospitality portfolio with a presence in marquee properties in top tourist destinations in the US, bringing the PepsiCo beverages portfolio – including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters, and coffee-based beverages – to more than 14 Bally’s properties across 10 states.

PepsiCo now has exclusive pouring rights in Bally’s restaurants, food courts, gift shops, convenience stores, and vending machines across the company’s properties, including Bally’s Atlantic City Hotel and Casino and Twin River Casino Hotel. As such, a variety of beverages, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy, and bubly sparkling water, will be available to Bally’s guests in both fountain and packaged forms.

“PepsiCo has a long history in the hospitality and entertainment space, and we couldn’t be more excited to bring a variety of beverage choices to Bally’s guests. Whether people are enjoying a meal, taking in a show, or enjoying the casinos, our diverse portfolio ensures there is the perfect beverage for everyone and every occasion,” Richard Glover, President of the North Division of PepsiCo Beverages North America, said.

“With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience. We’re thrilled to have the PepsiCo portfolio pouring at our casinos and hotels and look forward to collaborating on new ways to enhance every guest visit,” Paul Juliano, Bally’s Corporate Vice President of Operations, said.

All participating Bally’s locations will begin pouring PepsiCo products by the end of this month.