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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

4 years ago

August 16, 2021

Zoltan Tundik

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Prague Gaming & TECH Summit 2025 (25-26 March)

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

36 minutes ago

July 10, 2025

Zoltan Tundik

Reading Time: < 1 minute

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Latest News

PAGCOR donates emergency vehicles to five new beneficiaries

Published

2 hours ago

July 10, 2025

Zoltan Tundik

Reading Time: 2 minutes

PAGCOR Chairman and CEO Alejandro H. Tengco (4^th from left) leads the formal turnover of brand-new Patient Transport Vehicles to five new beneficiaries represented by Benito Soliven (Isabela) Mayor John Paul Azur (2^nd from left); former Parañaque City Rep. Gus Tambunting (3^rd from left); San Pedro City Mayor Art Mercado (5^th from right); Dr. Anna Ruby Gapasin of the Polytechnic University of the Philippines (3rd from right) and PUP Medical Director Dr. Liza Yanes (2^nd from right); and 2^nd Lt. Cassay Marie Chua of Joint Task Unit Ilocos Headquarters (extreme right).

In support of President Ferdinand Marcos Jr.’s program to provide all local government units with patient transport vehicles or PTVs, the Philippine Amusement and Gaming Corporation on Wednesday turned over such vehicles to five more LGUs and institutions.

The latest recipients include the municipality of Benito Soliven in Isabela; San Pedro City in Laguna; the Polytechnic University of the Philippines (PUP); Ospital ng Parañaque; and the Joint Task Force Unit Ilocos (JTUI) Headquarters.

PAGCOR Chairman and CEO Alejandro H. Tengco said the donation aims to strengthen the medical and disaster-response capabilities of local government units, public institutions, and security forces as advocated by President Marcos.

“Each PTV we turn over is a step closer to making vital medical services more accessible to every Filipino,” Mr. Tengco said.

Mayor Art Mercado of San Pablo City, one of the LGU recipients, said the vehicle will significantly enhance the city’s emergency response, particularly for low-income communities.

“It’s a lifeline that will help us save more lives,” he said.

Former Congressman Gus Tambunting also welcomed the donation to the Ospital ng Parañaque, saying: “With this PTV, our hospital can immediately respond to urgent cases, particularly those in need of immediate referral to larger medical facilities.”

At PUP, where thousands of students attend daily classes, the donated PTV is seen as an essential addition.

“In emergency medical situations on campus, this vehicle could spell the difference between life and death,” said university official Dr. Anna Ruby Gapasin.

2nd Lt. Cassay Marie Chua of the Joint Task Force Unit Ilocos, meanwhile, emphasized the importance of medical mobility in their operations.

“This transport vehicle will greatly support our troop welfare and humanitarian missions, especially during calamities,” he said.

Since the program’s launch last February, PAGCOR has already donated 35 PTVs to LGUs, hospitals, and frontline agencies to help ensure timely and safe medical transport across the country.

Aside from PAGCOR, the Office of the President and the Philippine Charity Sweepstakes Office are also distributing PTVs to local government units nationwide.

The post PAGCOR donates emergency vehicles to five new beneficiaries appeared first on European Gaming Industry News.

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

2 hours ago

July 10, 2025

Zoltan Tundik

Reading Time: < 1 minute

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.