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Bet-at-home Announces H1 2021 Results

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Bet-at-home.com has announced its group financial figures for the first half of 2021 (H1 2021).

The gross betting and gaming revenue in H1 2021 was €56.8m, which is 8.8% below the prior-year figure. The main reason for this is the regulatory development in the core market of Germany.

In February, bet-at-home.com implemented the conditions of the nationwide sports betting licence obtained in November 2020 in the German market by implementing its own platform for German customers.

Legal requirements such as an elaborate registration process and a limited betting offer had a negative impact on customer activity in H1 2021, with the result that the European Football Championship in particular fell short of expectations.

Although long-term legal certainty was gained in Germany as a result of the licensing, the upcoming implementation of cross-product monthly betting limits for online sports betting and online gaming is likely to lead to further revenue losses in Germany in the coming months.

In addition, the online gaming segment in Germany developed below expectations in H1 2021 due to the ban on popular games such as roulette and blackjack. The attractiveness of the remaining licensable online gaming offering suffers from the limitations and regulatory requirements.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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