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Casino Software Providers 2021

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In the wake of general isolation and quarantine, each industry received its implementation on the Internet. Some did not take root, some no longer presented themselves to people in a different guise, while others have already been in it for a long time, but as if they got a second wind, they began to develop even more rapidly. Online gambling can be attributed to the third type since it has been popular since its inception because it has made the casino more accessible and closer to the average person. Now real money slots are one of the most serious for players in the online entertainment market. The increased demand of players is fully and completely satisfied by the constant updating of the gaming catalog of providers, and the emergence of new casinos that offer a new experience. First of all, this merit should be assigned by the developers of software for games for gambling projects, because they are responsible for each masterpiece of entertainment. Avid gamblers first of all pay attention to the gaming provider and the number of games in a particular gaming club. 

It is worth immediately explaining who the casino providers ​are and why they are needed. These are development companies, which in their structure and main purpose resemble the developers of games for handheld consoles and computer platforms. Their main task casino software providers are to create entertainment and attract attention to their projects. This is achieved by improving the gameplay and adding special bonus offers in real money casinos that are hardwired directly into the game. Their influence on the industry and the online casinos themselves cannot be overestimated and sometimes it can even be seen with the naked eye. For example, such a concept as the design of a gaming platform is sometimes based on the available games. Especially zealous real money slots create projects that are based on the entertainment of a certain developer, which predetermines the design of the entire project. The number of game developers is constantly growing and sometimes it is difficult to understand whether this is a new game project, or it is an offshoot of an existing one. Among them, some have been veins in their business for more than a dozen years and continue to delight players with their new games.  Here are the most popular providers of free pokies: Aristocrat, Microgaming, Playtech, NetEnt, Bally, Novomatic, Betsoft, IGT. Each of them is a guarantor of quality and an excellent pastime in a gambling project. Their distinctive features are different and they also became known for different reasons:

Microgaming  is known to players primarily for its progressive jackpots and slots, which have become a household name in the industry. It is microgaming casinos that are popular among players of different nations and cities due to their design.
Playtech  casino has always been distinguished by its collaborations with famous media brands such as Marvel, as well as the presence of special slots real money online with the highest RTP rates in the industry.
Aristocrat  casino games are also, first of all, slots, since this developer has been creating game atoms throughout its history, after which it also decided to try its hand at their online implementation.
NetEnt  casino is a brand that attracts players not only by the quantity but also by the quality of its gaming products, the overwhelming majority of which are the same spin and win real money slot machines.
IGT  casino developer is known to everyone for its meticulous approach to the supply of entertainment to gambling projects, so if you see games from this company, you can rest assured of the quality of the gamble online real money.
Bally  casino is faithful to the traditions and, in addition to games for online casinos, produces slot machines that are still capable of surprising even the most sophisticated player.
Betsoft  сasino is primarily a company that actively promotes games on mobile platforms. This is their bread and water.
Novomatic  games is another developer known for its slots with a long history, which is distinguished by high variance indicators.

Next, we will tell you in detail about each of the representatives of the online casino software development industry.

Aristocrat

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Foundation date: 1953

Most popular casinos: Buffalo free online slots, 5 Dragons, Indian Dreaming

Income 2021: 2.23 billion AUD (annual)

The Aristocrat company is a true old-timer of the industry. It was founded in 1953 in Australia, which is why it has become the number one among both land-based and online casinos in this country. Throughout its history of existence to this day, it was engaged in the creation of Aristocrat slots online real money, which are now supported by Internet versions. From the 60s of the 20th century, Aristocrat entered the European market of the gambling industry, where it firmly holds its position to this day. As of 2019, the capitalization of Aristocrat Technologies was 4.4 billion AUD. According to the company’s official data, in the first half of 2021, their annual income was 2.23 billion AUD, which is only 2 million less than income for the entire 2020. These numbers perfectly show us that this developer is developing and increasing its influence on the market. This provider focuses on the development of free pokies Aristocrat. The most famous and popular among them are Buffalo real money pokies, 50 Lions, 5 Dragons, and many others. By the way, you can try their demo version, try your luck on the site of the same name https://aristocrat-slots.com/. The aristocrat loves to please players with a high RTP of 94%-97% on average, bonus rounds and free spins, and big jackpots. For example, the same Buffalo slot can make gamers gold with a total jackpot of $2,513,441.20. These Aristocrat pokies Australia games can be found in many gambling projects, but the most popular among them is the Australian projects such as Yoju, Wild Tornado, Spin Samurai. The growth in popularity of these real pokies online is not at all surprising, because the number of games is simply impressive, and many of them include their favorite characters from films and video games. In addition, Aristocrat Leisure is a large and profitable company that is included in the top 30 companies that impact the Australian economy in 2020.

Playtech

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Foundation date: 1999

Most popular casinos: Funky Monkey slot machine, Irish Luck slot, Playtech free penny slots

Income 2021: $553 million

The Playtech company was founded in 1999 and develops games for online casinos. Their portfolio contains a wide variety of projects, from online slots to sports betting and playtech casinos no deposit bonus. In total, over the entire period of their existence, they have created more than 500 different entertainments and this figure is stunning, especially because the quality of games does not sag due to the quantity. Now the most popular genre among their games is slots real money online and the company does its best to promote them. For example, one of the nicest features is the presence of a huge jackpot in entertainment. For example, the Pink Panther free online slot has a total jackpot of $10,000,000! This figure is one of the largest in the industry and can even compete with a game like Mega Moolah, which is famous for its biggest wins. As for the distinctive characteristics, the Playtech company boasts a lot of interesting things. Firstly, all their products have been tested by eCOGRA, which tests pre-release versions of real casino slots and makes a verdict on their fairness. They also use data encryption technologies such as 128 bit SSL certification, which makes the entertainment completely protected from intruders. As for the capitalization of this company, in 2015 it was one of the most expensive with a net income of 136.3 million euros that year and a turnover of 630 million euros. As of 2021, developer Playtech has a net profit of 553 million dollars. Also worth noting is their contribution to the COVID-19 Fund, to which £3 million was donated. The best playtech casino list games are Buffalo Blitz slot, King Kong slot machine, and Jackpot Giant slot, which will give generous bonuses to users.

IGT

Foundation date: 1975 as Gtech SpA, 1990 as IGT

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Most popular casinos: Wheel of Fortune free slots, Lobstermania slot, Cleopatra slot machine

Income 2021: $1.015 billion

International Game Technology (IGT) is a real giant in the development of games for gambling websites, which began its activities in 1975. Its history is somewhat reminiscent of the provider Aristocrat because IGT also based its activities on the development of free online slot machines, which are still supplied to land-based casinos around the world. At the moment, this IGT casino provider can be called the largest developer of real online pokies. The contribution of IGT to the field of development should be noted because they constantly invest their funds to research new technologies that will help create innovative games. In 2018, they spent $283 million on a research company. Now we are smoothly moving on to the most delicious dish – progressive jackpots slots and Aristocrat pokies. This solution is actively used by International Game Technology in free slots with bonuses machines, which allows players to receive incredibly large payouts. They are the creator of the famous Cleopatra Mega Jackpots, which has a total jackpot of $1 million. As for the RTP indicator, it is on average lower than that of other providers, but this is due to the same progression in maximum payments, the total amount of which is constantly replenished from the players’ bets. The size of the jackpot depends on the players, which is an additional incentive to constantly return to the game. The best casinos with IGT software are Wheel of Fortune free slots, free monopoly online, Da Vinci Diamonds free slots casino games. In the period from 2015 to 2019, the company’s total annual income has decreased every year and at the time of the same 2019 was about $4 billion. As for 2021, for the first quarter, they received revenue of $1.015 billion, which is almost $200 million more than the same indicator in 2020.

Microgaming

Foundation date: 1994

Most popular casinos: Hot shot, Romance slots, Tomb Raider online slot

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Income 2021: $18.6 million (net income)

Microgaming casino provider is a true mastodon in the development of casino games, which has been on the gambling market since 1994. It is known not only for the development of a variety of online entertainment but for the creation of its own branded online casinos, in which mainly games are only from this provider. The most popular genre among 850 games created by this developer is, of course, microgaming slots real money. Some of them stand out for their collaboration with films and TV shows. These include Terminator 2, Game of Thrones, and even an adaptation of the famous Playboy magazine! But the most famous Microgaming no deposit bonus games entertainment of course is Mega Moolah without which none of the topmost profitable slots and biggest jackpots can do without. So far, the largest documented is $17.8 million! This indicator was immediately included in the Guinness Book of Records as the largest jackpot ever received in online games. Another feature that popularized this gaming brand is the presence of demo modes in slots. They allow players to try the free pokies Aristocrat without having to deposit any funds. You can try them in the best casinos with games from Microgaming: Golden Dragon slots, Immortal Romance slot, Pure Platinum, Bear Money. This company provides many of the highest-paid jobs in the industry. The annual salary is $145,000 per worker. Microgaming’s net income for the first half of 2021 is $18.6 million.

NetEnt

Foundation date: 1996

Most popular casinos: Sons of Slots, Royalzee, Jonny Jackpot

Income 2021: $60 million (net income)

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In 1996, one of the most famous online casino software development companies NetEnt was established. Over the history of its existence, more than 200 different gaming projects have emerged from the pen of the software provider, the services of which are used by more than 210 free slot machines with free spins around the world. One of the most interesting distinctive features of this provider is the collection of player statistics during their pastime. For example, they analyze demographic data to understand in which regions which games are most popular, which sectors of society use certain games, and so on. They also study the gaming hardware on which users play so that in the next projects they can apply better optimization in them and they can run on any device. You do not need to worry about data leakage, because NetEnt uses only the information that the player will permit. Regarding slots from this provider, they also like to cooperate with famous brands and pop culture figures. For example, you can play slots such as Guns n ‘Roses, Jumanji free slots, and Narcos. Of course, the most pleasant features are combined or as they are called progressive jackpots. Their budget is growing thanks to the players and the stakes they make, so the total can go up to huge numbers. To become a participant in the progressive jackpot drawing, the gambler needs to make the maximum bet in the online slot. This is not a problem, as NetEnt casino has in its portfolio the so-called Penny Slots, in which the betting range is the most pleasant. You can get acquainted with them in the best online casinos with NetEnt slots games: Sons of Slots, Royal Zee, and Jonny Jackpot. As for NetEnt’s provider financial statements, this company, thanks to its development, entering new markets and the introduction of the latest technologies, began to increase its profitability indicators. In 2021, they were already able to receive approximately $60 million in net profit.

Betsoft

Foundation date: 1999

Most popular casinos: RioBet Casino, Rox Casino, SapphireBet Casino, Casino In

Income 2021: $18 million (net income)

Betsoft is an online casino games provider that was founded in the centre of European gambling – Great Britain in 1999. Previously, this company did not stand out for anything special among others and was a strong mid-range development, but in 2010 everything changed. Betsoft casino provider has released a new innovative line of 3D slots. They immediately captured the hearts of gambling fans with their unprecedented beauty graphics, which became the hallmark of this developer. Nowadays, the company is actively engaged in the creation of casino games on mobile platforms, which is their main activity. Thanks to skilful interaction with hardware, even the weakest devices can produce unprecedented graphics. It was for these developments in 2019 that Betsoft software provider was nominated and won the “Innovation in RNG Products for Casino” award. In addition to slots, they are also engaged in the creation of board games, in which 3D graphics are also used, but unfortunately, they have not yet been ported to mobile devices. Since the company does not provide official reporting on its earnings, we cannot provide you with exact figures, however, they are supposed to receive about $18 million in 2021. 

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Novomatic

Foundation date: 1980

Most popular casinos: Sizzling Hot Deluxe slot, Lucky Lady Charm Deluxe, Dolphin’s Pearl slot 

Income 2021: $670 million

Another company with a worldwide reputation and immense popularity was founded in Australia in 1980. It was Novomatic casino provider, which at the dawn of its prosperity was exclusively engaged in the creation of free slot machines for online casinos, but at the beginning of the 21st century they decided to try their hand at online gambling and they received an overwhelming success. This became possible thanks to the merger of the developer with another company that specialized in the creation of computer graphics, whose name is Greentube. So far, they have developed over 300 different free online casino slot machines. They are also constantly updating Aristocrat poker machines that have already been released. So, in 2021, gamblers are waiting for the release of the Deluxe version of one of the most popular Book of Ra slots. As for the technical component of the slots, they have all the nice features for the players in the face of free online bonus rounds, free spins, multipliers, and special symbols with bonus features, and a high RTP from 90% to 99%. Financial indicators represented by the total turnover of funds of the Novomatic casino company increased to $1.7 billion in 2021, and their annual estimated earnings should be $670 million.

Bally

Foundation date: 1936

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Most popular casinos: 88 Fortunes slot, Quick Hit game, Dragon Spin slot

Income 2021: $29.5 million (net income)

Developer Bally casino provider was founded in 1936. In 1968 it became part of a large holding and did not develop games until 1979. But everything changed this year. Bally will once again become a game provider after merging with another developer from Nevada. In 2014, one significant event happened for this company, because it became part of the huge Scientific Games holding. Nowadays, Bally casino provider is actively developing free online slots real money, introducing the latest technologies into them, which allow players to use them both on computers and mobile devices. The list of Bally slot machines consist of the legendary 88 Fortunes, Quick Hit, and King of Pop. The latter was designed as a tribute to the legendary Michael Jackson. Since this developer is part of the holding, its financial capabilities are almost unlimited, but this does not prevent the company from earning huge profits. As of the first quarter of 2021, Bally’s revenue is solidified at $29.5 million, the largest quarterly report since 2019.

 

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Playtech: Appointment of Non-executive Director and Chairman Elect

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The Board of Directors of Playtech, the leading platform, content and services provider in the online gambling industry, has announced that John Gleasure has been appointed to the Board with a view to his succeeding Brian Mattingley as Non-executive Chairman.

John joins the Board as an independent Non-executive Director and Chairman Elect, and is expected to assume the role of Chairman after Playtech’s annual general meeting in May 2025, at which time Brian will step down as Chairman and from the Board.

John brings 30 years of experience across the sports, media and technology sectors, in addition to relevant Board experience from a range of international companies. He currently serves as a Non-executive Director at DAZN Group, the leading global sports subscription service, and is a Non-executive Director (and previously Executive Chairman) at The Sporting News, a global digital publisher. John was a founder of Perform, a digital sports media business, growing it into a leading provider of live data and content to online betting groups before the business listed in 2011. John previously held leadership roles at Sky Sports, Hutchison 3G and Sony Pictures.

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Brian Mattingley, commenting on the changes, said: “We are very pleased to welcome John to our Board as a new Non-executive Director and Chairman Elect. John’s significant experience and knowledge will be a tremendous asset for Playtech as it continues its transformation into a predominantly pure-play B2B business. I look forward to giving him every support during this period of transition.”

John Gleasure, commenting on his appointment, said: “I am delighted to be joining Playtech at such a pivotal moment in its history. Playtech is a unique and highly innovative business, underpinned by market-leading technology and relationships with the world’s leading gambling operators. I’m excited about the opportunities ahead, and I look forward to working with everyone at Playtech to drive forward its strategy and create further value for our shareholders.”

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Ladbrokes to sponsor 2025 Thirsk Hunt Cup

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Thirsk Racecourse has announced that Ladbrokes will sponsor the 2025 Thirsk Hunt Cup.

First run in 1859, the £50,000 mile handicap is Thirsk’s most prestigious race and highlight of Thirsk Hunt Cup Day on Saturday, May 3.

Ladbrokes is the biggest and best-known betting brand in the UK with over 1500 betting shops, a digital betting business and a long-standing association with horse racing dating back many decades.

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The company boasts a strong sponsorship portfolio in horse racing, including Kempton Park’s Ladbrokes Christmas Festival, the Ladbrokes Chester Cup and the Ladbrokes Chase at the Dublin Racing Festival.

Ladbrokes also sponsors leading Jump trainer Dan Skelton, who writes a weekly blog as he bids to win the British Jump trainers’ championship for the first time.

Farhh is the most notable winner of the Thirsk Hunt Cup in recent years, taking the 2012 edition by six lengths before a memorable Group 1 double the following year in the Lockinge Stakes at Newbury and Ascot’s Champion Stakes.

Simon Clare, PR Director for Ladbrokes, said: “We are excited to sponsor such an iconic and prestigious race as the Thirsk Hunt Cup, and look forward to partnering with Thirsk Racecourse as we seek to strengthen our support and promotion of the sport.”

James Sanderson, Chief Executive and Clerk of the Course, said: “We are delighted to have Ladbrokes sponsoring the Thirsk Hunt Cup and its supporting programme in 2025. The £50,000 Ladbrokes Thirsk Hunt Cup is an early Flat season highlight in the North and we are very grateful for Ladbrokes’ most valued support.

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“Over the past 10 years, northern-based trainers have held a vice-like grip on the contest, with the notable exception of Mick Channon (and STORTING) in 2021. Thirsk always welcomes challengers from far and wide but taking the 2025 Ladbrokes Thirsk Hunt Cup down south will be no easy task.”

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Arturs Korolkovs, Media 24: “Radical Transparency Is Our Strategy”

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We’ve recently sat down with Arturs Korolkovs, Head of Sales at affiliate marketing company Media 24, to talk about building long-term partnerships in iGaming, his approach to industry events, and key trends of the affiliate sector — from deal structures and listing fees to navigating increased competition.

When did you join Media 24 and how has your role evolved since then?

I joined the company in 2020, right in the middle of COVID. It was a time of big changes for a lot of people, both in work and in life. I was actually the company’s first employee, and together, we worked on launching our first website.

In the beginning, I had little formal experience in sales or partner management, so I was doing a bit of everything. Uploading content, editing videos, handling social media. But as the company grew, so did my role. Over time, I transitioned fully into partner management, starting as an account manager and working my way up to the Head of Sales.

You attend many conferences and industry events throughout the year. What are your main priorities and how do you measure success there?

In the early days, conferences were more like hunting. Pure acquisition mode, trying to get our name out there and sign initial deals. Now, it’s a far more strategic play. Maintaining relationships, gaining new insights, and staying ahead of industry trends. Conferences aren’t just about sales. It’s an opportunity to gather valuable information that helps both the company and my own professional growth.

How we measure success has shifted too. It’s not solely about the number of contracts signed right there and then, though we certainly track leads that convert into long-term partnerships. We evaluate success by asking: Did we meaningfully strengthen ties with our top-tier partners? Did we gain specific, actionable insights – perhaps about competitor moves or regulatory shifts that will impact our strategy? And did we initiate promising conversations that lay the groundwork for valuable, long-term collaborations? That deeper, strategic ROI is what defines a successful conference for us now.

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What are the key factors you consider when deciding whether to start a partnership with a specific operator?

Beyond the obvious things like relevant GEOs and a strong product, the initial communication with the affiliate manager is a massive factor. Are they responsive? Do they communicate clearly? This is the person you’ll be working with long-term, so having a good connection is crucial.

And yes, reputation is critical. The industry is smaller than it looks. Over time, you build a network, and there’s always ways to ask around and get feedback about a brand.

What’s your approach to building long-term relationships with partners?

Radical transparency. We’re open about our traffic sources, our methods, and even potential challenges we foresee. And we expect the same from the operator. Hiding bad news does more harm than good in the long run.

Beyond that, it’s important to proactively add value. By sharing market insights, providing constructive feedback, and maintaining regular meaningful contact. It’s about creating a relationship where both sides feel invested in the other’s success. The more open and proactive the communication, the stronger the partnership.

A lot of affiliates are working with the CPA deals, others prefer Rev Share. What’s Media 24’s approach here and why?

Ideally, a hybrid model works best. But if I had to choose between CPA and Rev Share, I’d go with Rev Share. For SEO traffic, it’s the most effective and sustainable model in the long run. And it’s probably the fairest model for both sides of the deal.

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CPA can be situationally useful. Maybe for testing a new, unproven GEO, or launching a new project. But if we’re talking about a long-term strategy and good traffic quality, Rev Share wins every time.

There’s a differing opinion about listing fees in the industry. What’s your take on this?

We see listing fees as a mechanism for building strong and sustainable partnerships. In most cases, especially with new partners, we prefer to work with listing fees. Look, when we onboard a new brand, we’re investing significant resources immediately. Creating content, SEO, traffic allocation — all that requires a budget. This happens before we see a single dollar in commission. And without any guarantees on performance, GEO stability, or long-term commitment from the operator.

At the same time, we always take a flexible approach. For trusted, long-term partners with a strong track record, we are open to alternative structures. It’s all about finding a setup that works for both sides and ensures mutual long-term growth.

How can affiliate marketing companies handle increased competition and what are the ways to stand out in the industry?

Quality over quantity. A lot of affiliates still focus on pumping out mass content, but that approach is becoming less effective. Today you seriously have to focus on product improvements and user experience. The best way to stand out is through strong branding, engaging content, and a clear value proposition.

Building long-term relationships with partners also plays a huge role. In a crowded market, reputation and the ability to collaborate strategically become powerful differentiators. At Media 24, we believe in growing together with our partners, and that long-term thinking continues to pay off.

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