Canada
Comparing US Gambling Regulations with Other English Speaking Markets
The iGaming market in the US is poised for huge growth in the near to medium-term, with this projected to grow from $74.17 billion in 2021 to a whopping $158.20 billion by the end of 2028.
This represents a CAGR of 11.4% during the forecast period, while the expected GGY for online gambling stateside is likely to double over the course of the reporting period.
This is despite a relatively complex set of regulatory stipulations in the US, as America’s laws are different in each state. But how exactly do the regulations stateside compare with other English speaking markets in the world? Let’s find out!
The Lack of a Central Point of Control
If we look at prominent English-speaking markets such as the UK, Australia and New Zealand, we see that each one is governed by an omni-potent and central point of control.
More specifically, the UK Gambling Commission, the Australian Communications and Media Authority and the New Zealand Gambling Commission comprehensively regulate iGaming in their relevant jurisdictions, while single bodies of legislation also exist to help license and oversee operators.
Conversely, iGaming laws pertaining to online casino gameplay and sports betting are determined at state level in North America, meaning that local authorities have the autonomy to legalise and regulate specific verticals while monetising them for tax purposes.
Interestingly, the last main federal law pertaining to gambling in the US (namely the PAPSA legislation of 1992) was struck down by the Supreme Court in 2018. This had previously prohibited sports betting at a national level, and more than 20 US states have since legalised this practice fully.
The Prominence of Gambling Affiliates
Given that most US states have only moved to legalise sports betting since the decision to reverse the PAPSA legislation a little over three years ago, this burgeoning market is still in its infancy stateside.
This also means that the market for iGaming affiliates remains relatively underdeveloped for now, especially when you consider the size of the North American market and the fact that the average punter loses just under $400 per annum through wagering.
Gambling affiliates operate by promoting selected gambling services and platforms, earning a fixed rate of commission when their customers click on a relevant link and open an account.
The market for gambling affiliates remains huge in countries such as the UK and New Zealand, from large-scale programs that apply huge commissions to independent entities such as Online Casino New Zealand (which also works as a reliable comparison site and serves as an affiliate for some of the leading online casinos in New Zealand).
However, operators in the US may be about to begin closing this gap, especially as brands continue to engage in high-profile mergers and acquisitions with UK firms.
Caesars Entertainment, Inc. recently acquired the iconic William Hill PLC brand for approximately $4 billion, for example, offering them access to the UK firm’s proprietary technology, intellectual property and cutting-edge affiliate strategies.
The Approach to Responsible Gambling
When the UK Gambling Commission announced its core strategic objectives through 2021, at the heart of this was its commitment to safeguarding vulnerable players on these shores.
Make no mistake; responsible gambling remains a huge priority for mature markets such as the UK and Australia, whereas it’s a concept that’s still in its infancy on the other side of the Atlantic.
Once again, this is a key reason why US brands are looking to strategically partner with UK operators, with the latter having invested huge amounts of cash in developing cutting-edge responsible gambling technology.
This includes William Hill, who previously procured the independent Mr. Green brand that had developed its own proprietary responsible gambling tool. This enabled players to monitor their activity in detail and measure this against insights from the operator, in addition to affording them direct controls over deposit limits and the time spent wagering online.
We definitely expect the US to make further strides in this respect in the years ahead, particularly as the not-for-profit Entain Foundation recently launched its new responsible gambling app called “Gamble Responsibly America”.
This app is the first of its kind in the US, and may well emerge as a trail-blazer for similar entities to follow!
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
-
Africa4 weeks agoCross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
-
Esportes da Sorte4 weeks agoEsportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Asia3 weeks ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Australia4 weeks ago
ACMA Imposes Fine of $500,800 on PointsBet
-
Africa4 weeks ago
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards
-
Baltics4 weeks ago
Modern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Australia4 weeks ago
ACMA Imposes $1 Million Fine on Unibet
-
Latest News1 week ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
