Canada
The US continues to sweeten the pot
Dmitry Starostenkov, CEO at EvenBet Gaming examines online poker’s prospects stateside
The US has always been associated with manifest destiny, embarking on new regions and making the most of what is there. It seems fitting then that legalised online poker is finding its way across the country, adjusting to different forms of regulation in various states.
Poker is deeply entrenched within American culture, being as symbolic to the country as Mah-jong is for China or Rummy in India. Even so, the US has been without any legitimate means to enjoy the game online for 10 years and there is a real hunger for it now. Despite all this, the estimated number of Americans regularly playing poker in all its forms still reaches 10 million.
As different states become regulated in one guise or another, the game is finally beginning to find its place on people’s computer and smartphone screens. New Jersey, Nevada and Delaware are the most obvious states for an operator to approach from a regulatory point of view. There is also West Virginia, Michigan and Pennsylvania, which are regulating online poker and are likely to join the Multi-State Internet Gaming Agreement.
Unfortunately, high liquidity is always crucial for the game to be interesting for players and with such prohibitive legislation in the majority of states, the game is not going to be as strong as it could be. This is possibly the biggest obstacle operators will face. However, even in these circumstances major operators like PokerStars are already able to get as much as 500 daily active players in one state, and this number is extremely promising.
That being said, differentiation can always help in standing out from the crowd and that is more important than ever when competing against the industry’s big brands. With poker being synonymous with US gambling, differentiating an offering should not be too great of a challenge. Building a strong and reputable offering, including a balanced tournament schedule are key factors for acquiring players and keeping them engaged.
Obviously, many of these issues could be solved with national gambling regulation, but that is unlikely to be a possibility, certainly not in the next two or three years. In fact, the US is so diverse with respect to state legislation that a national gambling regulation of any kind may simply not be feasible on any timeline.
The current federal government policy is to keep online gaming regulation at the states’ level, so the best outcome we can hope for now is that more states will introduce poker regulation and join the multi-state agreement. However, operators should keep in mind that they will still need to go through licensing in each state separately.
These issues pale in comparison to the sheer potential of the states, however. There is not a country in the world that can compete with the US for the technological infrastructure needed to roll out online poker at scale. The vast majority of US citizens own some form of smartphone. As well as that, for various reasons, desktop gaming is still hugely appealing to customers in the states. As a result of this, I expect that the mobile share will grow, but at a much slower pace than in Asia or South America.
Of course, all this development is promising, but player safety still needs to be a priority. With the current compliance and regulation policies, poker customers in the US are going to be well protected if they play at the legal operators’ websites. The main risk factor that we can foresee is the growth of scam websites passing themselves off as licensed operators. As online gaming gains momentum, monitoring all such activity becomes far more difficult, so players should be careful.
Responsibly enjoying poker, whether offline or online, has always been a special pastime in the US. That explains the initial online poker boom that started in the US and why operators flourish in every state where online poker becomes regulated. Without wanting to sound too optimistic, I hope to see this happening a lot more.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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