Compliance Updates
Lotteritilsynet to Fine SEOButler
Lotteritilsynet, the gambling regulator of Norway, is to fine the SEO service provider SEOButler NOK2000 (€198) per day for promoting illegal gambling websites.
The regulator has previously issued warnings to SEOButler. It first ordered the company to cease promoting unlicensed gambling websites on its platforms in December.
It followed that in March with a warning that it would issue a fine if SEOButler didn’t cease to market the sites.
SEOButler responded by claiming that access to its sites was blocked for Norwegian IP addresses, but in a review carried out last month, the Norwegian regulator found that four sites had dot.no domains and were available to users in the country.
While many SEOButler sites were indeed blocked to Norwegian users, Lotteritilsynet found that Tjenpengeronline.no, Fotballreisetips.no, Finnstilling.no and Startsidendin.no were operational and promoting unlicensed gaming.
Lotteritilsynet said: “SEOButler has on a number of occasions been made aware of breaches of the marketing and dissemination ban.
“Lotteritilsynet takes a serious view of repeated breaches of the regulations, especially after the actor is made aware of which specific cases are considered to be breaches of the rules.
“Furthermore, SEOButler has in several cases given the impression that it has complied with the orders to stop its illegal business.”
It will fine the company to the tune of NOK2000 (€198) per day as of May 25, up to a maximum of NOK200,000 (€19,800).
The Norwegian Lotteries Act 1998-99 states that a fine should be large enough “that it eliminates the benefits the offender may have by continuing the illegal activity” but “should not be unreasonably high”.
Compliance Updates
KSA: Fine of €734,000 Imposed for Breach of Duty of Care

The Dutch Gambling Authority (KSA) has for the first time imposed a fine of €734,000 on one of its licensees because the company failed to adequately protect young adults against excessive gambling and gambling addiction.
Gambling companies have a duty of care and must protect players as much as possible against excessive gambling and gambling addiction. According to the KSA, the provider in question has not sufficiently complied with this duty of care and will be fined for this.
The KSA started an investigation after signals about large losses suffered by young adults. In this investigation, a selection of 10 of the player files with the largest losses were examined at the provider, whereby violations were found in all files. These were young adult players (18 to 23 years old) who gambled away tens of thousands of euros in often a relatively short period of time.
Michel Groothuizen, chairman of the board of the KSA, said: “We have a licensed gambling market based on the idea that anyone who wants to gamble can do so safely. That is why providers have a duty of care towards their players and must respond adequately to excessive gaming. Major losses are an important signal of that. We have intensified our supervision of the online duty of care and we take tough action against violations such as those we find here, because we really do not want to see providers continue to fail in their duty of care, especially for vulnerable young players.”
The post KSA: Fine of €734,000 Imposed for Breach of Duty of Care appeared first on European Gaming Industry News.
Baltics
Aviatrix granted certification in Estonia

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.
It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”
Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.
It underlines the team’s commitment to bringing the game to players around the world.
Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.
The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.
Compliance Updates
Playbook Fusion secures UK Gambling Commission licence

Playbook Fusion has been awarded a supplier licence from the UK Gambling Commission, granting it access to one of the most significant online betting markets in the world.
The approval means Playbook Fusion can offer its flagship Playbook Football™ title to UK-licensed operators for the first time, building yet more momentum behind the rising star studio.
Playbook Fusion made its debut in June 2024 with a mission to bring never-seen-before sports gaming content to the market.
This is done by enabling the worlds of sports betting and mobile/video gaming to collide in an entirely new genre of immersive sports-themed games.
Playbook Fusion’s unique wagering experience is showcased through Playbook Football™, a football strategy betting game where players build their own teams, compete in matches, earn rewards and climb divisions while placing bets.
UK operators who have an RGS integration with Games Global will be able to get first access to Playbook Football™.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world.
“Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of. “
The post Playbook Fusion secures UK Gambling Commission licence appeared first on European Gaming Industry News.
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