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Ready to re-open with cashless? Consumers will expect the option from day one
As more and more retail operations increasingly implement cashless systems ahead of reopening to the public, OKTO’s Director of Gaming Simon Dorsen spoke to Coinslot about how the fintech firm’s digital payment solution, OKTO.WALLET has been specifically designed with the leisure and hospitality industry’s main concerns in mind; user friendly, affordability, security and social responsibility as well as the universality that consumers are craving for.
Do you always pay with plastic, or are you more comfortable with cash? Have you ever paid friends by your phone while you’re all out for drinks at the pub? Do you have a lonely banknote sitting in your wallet for almost a year now, to wager while you are enjoying your drink at the pub? These questions as well as the days of pubs’ players and visitors with cash-stuffed pockets will not be the norm anymore, as consumer preferences are rapidly changing and the age of mobile payments is taking over the world.
Going cashless is not only the newest tech trend but also a strategic goal, especially when this comes as a complete cashless ecosystem and through an open and interconnected mobile payment app. With the coronavirus, a generation of change has occurred in just a few months. This is forcing all sectors to reconsider their business models, how they interact with their customers and their routes to market.
The number of cashless payments in the UK has been great than cash and growing in proportion since 2017, and this trend has accelerated now more than ever, as businesses increasingly opt for offering choice and the convenience of paying in a way that suits the consumer. This is already evident in pubs where it has been reported that 30 percent of customers have already used a mobile to pay in a pub based and from my discussions with pub operators between the lockdowns cash accounted for only 20 percent of F&B sales. It is now a natural progression to extend the choice of compliant digital payment to the gaming machine player. This deliverers convenience for the player and better operations for the pub.
Retail operations are now competing in an increasingly digital world, where consumers are no longer constrained to traditional payment methods but have access to more choice than ever before. As pubs and other operations reopen, it is paramount for them to have a digital payment strategy that ensures people to keep revisiting the venue, improving efficiency and customer experience. For me, this will be enabled with a solution that offers cashless convenience across all touchpoints for the consumer.
The key, however, is to find the cashless system that suites the specific needs of your business, and this is particularly true for more complex retail environments such as pubs, adult gaming centres and casinos. The selection of a reliable, licensed payment partner to help activate this digital payment strategy is critical. Few providers are focusing on the nuanced needs of gaming operators, especially for land-based, while at the same time supports a universal, open-loop, cashless solution that consumers are looking for. Consumers want simply to use, move and collect their money anywhere, not just for gaming and this to be in a simple, fast and secure way.
At OKTO, our gaming division has built a solution to meet the exact specification of the UK’s pub and leisure industry. Our secure, open-loop, cashless end-to-end payment solution delivered through OKTO.WALLET payment app is designed to meet all the niche demands of retail gaming customers,
allowing players to move funds instantly across the entire payment ecosystem via the OKTO app; from the gaming machine, ordering app or at the bar/restaurant, even to any retail or online business that accepted debit card through the OKTO Prepaid Mastercard® linked to OKTO app.
We have a 360 approach, which the operators need, to get ahead through field-proven technologies and the extensive know-how of key integrations across all physical touchpoints in and out of the gaming venue as well as a strong understanding and proven ability to integrate the wallet with digital touchpoints.
Working with major gaming and betting operators across Europe and gaining extensive experience and feedback, we are set to provide a tailored solution also for the UK. Having a deep understanding of different markets requirements, we are aligned with the operators focus on efficiencies and due to the software nature of our solution, we provide fast deployment that requires no additional investment at the gaming machines. This is especially important after such a long period of disruption, during which retail businesses have been prevented from trading. Understandably, many operators currently can’t or don’t want to bear a big financial hurdle for setting up a cashless payment facility, and with OKTO they don’t have to.
Social responsibility is also a key priority. All the main tools of social responsibility are fully covered through the OKTO app. From a strict age verification process and time-out periods to betting limits, and profit and loss calculator as well as a specific section with national problem gaming helplines are within the app and are all designed to enhance further consumer protection.
The most sophisticated technology often seems the simplest. Our easy-to-use solution allows players to go simply to a gaming machine, press a button to use OKTO, and deposit funds to start playing. And it’s the same in the cashout; they get the winnings back to OKTO wallet in real-time. As we can also onboard pubs as merchants, if OKTO users can spend some money on food and drink in the pub, they simply can; and they can also split the bill with their friends or send and receive money from their friends using the OKTO app.
Retail gaming and betting operators in the UK but also Spain, Romania, Greece and Cyprus are already ready to adopting the OKTO cashless solution. Many pubs and operators are capitalising now, during this time before lockdown ends, to install the OKTO cashless system and progress their business on all fronts. Will you follow suit for your retail gaming business? Will you cash in on the trend for cashless? Open with OKTO!
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
Reading Time: 3 minutes
Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
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