BetRivers
BetRivers.com Becomes Official Partner of Detroit Pistons
Rush Street Interactive (RSI) has announced that its flagship brand BetRivers.com has become an official betting partner of the Detroit Pistons by entering into a multi-year partnership with the three-time NBA Championship winning team.
The partnership includes a unique and exciting free to play game, Fan Pick’em – presented by BetRivers, where Pistons fans can go directly to the Pistons app to play games and win fabulous prizes.
At BetRivers.com Pistons fans will see promotions for exclusive Detroit Pistons prizes and experiences while playing exciting games and betting on their favorite teams. In addition, as an official partner of the Detroit Pistons, RSI is authorized to use the official Pistons logos and marks along with promoting the BetRivers brand in associating with different marketing assets including TV, radio, and digital advertising.
“Michiganders love their home state NBA team and the Detroit Pistons have a rich history, winning the NBA Championship three times. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences, and BetRivers.com is proud to be an official sportsbook partner of this well-respected franchise,” Richard Schwartz, president of RSI, said.
BetRivers
Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey

Spinomenal, a leading iGaming content provider, has signed a partnership with Rush Street Interactive, Inc., which operates the BetRivers brand, to present its content to BetRivers players within New Jersey.
Teaming up with RSI, known for its innovative approach to online casino, is key to Spinomenal’s strategic US expansion via BetRivers and the company looks forward to achieving great success together.
RSI is renowned as a dominant force and one of the most respected online casino operators in the United States, with BetRivers online casinos in New Jersey, Pennsylvania, Michigan, West Virginia and Delaware. Thanks to this partnership, Spinomenal’s suite of standout games will now be available to BetRivers players in New Jersey. This launch features some exclusive games – Fortuna De Los Muertos 4 and Buffalo Rampage – Hold & Hit, along with many other smash hits.
Lior Shvartz, CEO for Spinomenal commented: “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences so we trust our games will align well.”
Richard Schwartz, Chief Executive Officer for Rush Street Interactive added: “We are thrilled to offer Spinomenal’s games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the US.”
The post Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Anna Mackney US Head of Region at Play’n GO
Play’n GO announces Delaware license award

Legendary studio’s games now live with Rush Street Interactive brand BetRivers in US state
Play’n GO, the world’s leading casino entertainment provider, has today announced the receipt of a sixth US state license, this time in the state of Delaware.
Having entered the US market in 2022, Play’n GO has gone live in West Virginia, New Jersey, Pennsylvania, Michigan, Connecticut, and now Delaware, where some classic Play’n GO titles, such as Piggy Blitz will now be available to BetRivers players in the state affectionately known as the First State.
Play’n GO added Pennsylvania and Connecticut to its list of regulated markets in 2024, and have a publicly stated goal of being active in every regulated market in the world, a goal that has seen the Swedish gaming giant release a portfolio of over 350 premium games in over 35 regulated markets to date.
Anna Mackney, US Head of Region at Play’n GO added “It’s fantastic to begin the year by adding yet another new regulated market in the US, this time in the shape of Delaware. Our expansion into the state marks yet another significant step in our US growth strategy. Play’n GO continues to lead the charge in regulated markets, and we are committed to delivering our premium content to players across the country.
“We’ve already established an excellent relationship with BetRivers across the United States and we are confident that our partnership will continue to be mutually beneficial to both businesses as we enter yet another new market together. US players have clearly demonstrated their demand for our games, and we will continue to deliver.”
The post Play’n GO announces Delaware license award appeared first on Gaming and Gambling Industry in the Americas.
BetRivers
Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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