German Sports Betting Operators to Start TV Campaigns

German sports betting operators are going to start TV campaigns. Betano and Unibet are among the customers of Magic Sports Media in Germany who will be advertising on the Sport1 free-to-air sports channel.

With the restart of the Bundesliga, the time is right, says the advertising company, for sports betting operators, major players, to resume communications with sports fans. It is the third year that Betano has promoted itself successfully through this medium and has already been accorded the EGR Mobile Operator of the Year award.

Similarly, Unibet is promoting itself in the Bundesliga, this time for the second successive year on Sport1 with spots on Sunday morning and Sky Sports News. They also have an Austrian advertising window. It is the official betting partner of Borussia Monchengladbach and RB Leipzig has connections too.

“Betano and Unibet have firmly established themselves in Germany since their successful start. The high-reach and target group affinity environments on Sport1 offer our two aspiring partners an excellent platform for staging their offers in order to further expand their market presence,” Christian Madlindl, managing director of Magic Sports Media, said.