Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.

 Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19^th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.

The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).

Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.

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Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.

But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.

Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.

The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19^th June 2025, and was hosted by Greek comedian George Zach.

Amusnet Italy announced that their highly anticipated game, Dice Ways, is launching exclusively in Italy. The team is particularly delighted with the collaboration, as Dice Ways represents a new niche for them in the market, opening exciting opportunities. Thanks to their established partnership, Sisal will be the sole provider of the dice slot from June 20 to July 20, 2025. This exciting exclusivity is evidence to Sisal’s eagerness to enrich its portfolio with engaging, top-notch gaming experiences, further solidifying its prominent presence in the Italian market.

“We are delighted to deepen our partnership with Sisal through the exclusive launch of Dice Ways. Sisal has a significant market presence and a deep understanding of its players’ preferences. We are confident that Dice Ways, with its innovative mechanics and high win potential, will be a significant success and further enhance their gaming portfolio,” said Polina Nedyalkova, Director of Amusnet Italy.

Dice Ways is an innovative video slot game with a captivating dice theme. This dynamic setup provides players with up to 200,704 ways to win, powered by the thrilling Megaways mechanic. The game also includes popular features such as Autoplay and Gamble, enhancing player engagement.

Fundación Flutter has been awarded Institution of the Year by the jury of the 7th International Responsible Gaming and Corporate Social Responsibility (CSR) Awards, in recognition of its dedication to addressing social challenges, empowering communities and promoting sustainable development in Ceuta.

Launched in May 2024 by Flutter Entertainment, the Foundation is a non-profit organisation which was established in a short period of time as a key player in the field of sustainability.

The award recognises the foundation’s implementation of its STEM Scholarship Programme – including the allocation of €80,000 in scholarships for studies in these areas – in collaboration with the regional Department of Education.

Also key to winning this award was the promotion of a pioneering oncology nutrition service in partnership with the AECC Ceuta (Spanish Association of Cancer Patients) and a donation to the Ceuta Food Bank, intended for the completion of a new logistics warehouse that will expand its distribution capacity by 25% and serve more than 1200 families per month.

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In the field of sports, the Foundation supports the “Flutter x el deporte” programme which provides direct support to sports projects that promote social inclusion, equality and grassroots sports, including adapted sports.

This Institution of the Year award recognises not only the intensity and effectiveness of the initiatives carried out in 2024 and 2025, but also the Foundation’s long-term vision, aligned with the Do More pillar of Flutter Entertainment’s Positive Impact Plan, which aims to benefit 10 million people by 2030.

Jacqueline Mecinas, President of the Jury at the International Responsible Gaming and CSR Award, said: “We are delighted to award the Flutter Foundation the Institution of the Year award. In just over a year, it has demonstrated how corporate commitment can translate into tangible and sustainable change for thousands of people. Flutter’s work in Ceuta, from STEM scholarships to combating food insecurity, exemplifies a bold, inclusive vision of corporate social responsibility focused on education, health, nutrition, and sports with a strong commitment to equality and social justice.

“It is a true honor to recognize Flutter with this award in an edition that reaffirms that responsible gaming is not only measured by prevention, but also by contributing to the common good.”

Esther Martín-Ortega, Head of Public Affairs and Sustainability, Spain & Other Countries at Flutter International, said: “This award is a testament to the power of collaboration and commitment. We are incredibly proud to be recognized for the positive impact of our CSR initiatives in Ceuta and Spain, as a whole. This inspires us to continue empowering communities and work towards a more sustainable future.”

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