Casino Kings, a rising star in the online gaming sector, has announced a significant surge in its sports betting operations, driven by a strategic partnership with industry-leading platform provider, BetConstruct. The collaboration has propelled Casino Kings towards its ambitious goal of becoming one of the UK’s fastest-growing sports betting brands.

The launch of their new sportsbook, powered by BetConstruct’s robust and comprehensive platform, has delivered impressive results.  But it’s not just BetConstruct’s impressive technology that have put this UK bookmakers on the map; Casino Kings’ strategic approach to sports marketing extends far beyond platform excellence. On top of their impressive technology, the brand has forged a number of notable sponsorship partnerships, solidifying their commitment to British sports and engaging directly with fans. These partnerships include:

• Hartlepool United F.C.: Supporting the club and its dedicated fanbase.
• Wigan Athletic F.C.: Partnering with another historic football club to enhance fan engagement.
• Charlie Edwards (WBC World Flyweight): Backing a world-class athlete and elevating brand awareness within the boxing community.

“Our partnership with BetConstruct has been pivotal in our rapid growth,” stated Daniel Shannon, Head of Commercial and Organic Growth at Casino Kings. “We’ve seen exceptional results since launching our new sportsbook, and we’re thrilled to be connecting with fans through our sponsorships of Hartlepool United, Wigan Athletic, and Charlie Edwards. We’re committed to providing a top-tier betting experience, with a focus on responsible gambling and putting fans at the heart of everything we do.”

And the data is right there to back it. Casino Kings have reported doubled website impressions, a five-fold increase in clicks, and unprecedented brand exposure expanding Casino Kings’ reach across the UK market. All of this has led to their player base more than doubling!

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Casino Kings emphasises a fan-first approach, offering a wide range of betting markets, competitive odds, a variety of payment methods including the popular pay by mobile casino option, and a seamless user experience. And it shows. The brand is dedicated to promoting responsible gambling, ensuring a safe and enjoyable environment for all players. It’s integral in their messaging, which is perhaps why so many UK bettors are choosing this fresh new brand over the established giants.

BetConstruct’s advanced sportsbook solution provides Casino Kings with a comprehensive suite of tools and features, enabling them to deliver a world-class betting experience. With their positive messaging of safe play, Casino Kings really is amping up to be one of the fastest growing online casino and sportsbook’s.

Securing investment is a crucial step in the growth of any business, but before submitting an application, it is essential to critically assess its readiness. Does the team have the necessary expertise? Is the product in demand in the market? Is there a well-thought-out development strategy and financial model?

Founders often become so engrossed in their ideas that they overlook critical aspects that are key for investors. Investors evaluate not just the concept but also the actual viability of the business—market demand, team professionalism, financial stability, and scalability potential.

One of the funds that support promising companies, teams, startups, and technologies and help them grow is PIN-UP.INVESTMENTS. The fund follows a meticulous selection process, investing in verified projects that are prepared for sustainable development. COO Ihor Denysov has outlined the key criteria that define an ideal candidate for investment, emphasizing strategic business development and scalability potential. These criteria serve as guiding principles rather than strict requirements, helping projects better align with the fund’s vision.

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1. Strategic Investment Focus Areas

To attract investment, the product of potential investee must align with the verticals that match current investor focus areas. Essential alignment niches include:

• MarTech Solutions — traffic solutions, advertising agencies, and marketing tools, including arbitrage teams, media platforms, telegram channels, advertising networks, influencer marketing, and AI-driven technologies. Tier 1 and Tier 2 are of interest.
• iGaming Innovations — casino game studios and comprehensive iGaming solutions, particularly slots, instant games, and infrastructure solutions for online gaming operators.
• Fintech Advancements — digital banking services, cryptocurrency projects, and innovative payment systems.
• AI/ML Applications — advanced artificial intelligence technologies enhancing user engagement, retention, and innovative solutions across various domains.
• Analytics Platforms — operational solutions optimising user acquisition, retention strategies, marketing performance, and overall business processes. Projects falling outside these strategic domains may not align with our current investment thesis regardless of their individual merit.

2. Product with Proven Market Demand

To secure investment, businesses, companies, technology projects, and teams must have more than just an idea; they need a real, market-validated product. Minimum requirements include:

• MVP+ (Minimum Viable Product Plus) — a product with basic functionality and initial users.
• Market demand validation — stable customer base growth, user behavior analytics, early sales, market research, alignment with the key market trends.
• A clear business model — understanding how the initiative will generate revenue.

If the product has not yet demonstrated market demand, it is crucial to focus on testing hypotheses before seeking investment.

3. Innovative Features for Market Advantage

Product differentiation is a crucial element for market success. It is essential to have:

• Unique solution to an existing problem that addresses the pain points in ways competitors don’t.
• Clear superiority backed by data, user testing, experience.
• Technologies that are hard to replicate—ideally patent-protected—can help maintain a competitive edge in the market. While not a strict requirement, having such innovations significantly strengthens a project’s investment appeal.

Products lacking distinctive features significantly reduce their chances of gaining market traction and investment.

4. A Strong Team with Industry Experience

The team is a critical factor in determining a project’s success. It is essential to have:

• An experienced CEO and competent core team (devOps, marketers, technical specialists, financial experts) who understand their field.
• Clearly defined roles and efficient internal processes.
• Previous experience in launching or developing similar projects.

Teams lacking the necessary expertise significantly reduce their chances of securing investment.

5. Transparent Financial Model and Growth Forecast

It is essential that the potential investees have:

• A well-structured financial model — revenue streams, cost structure, and expected profitability.
• Key customer acquisition metrics (CAC, LTV, ROI) that demonstrate marketing strategy effectiveness would be considered as the plus.
• A profitability forecast — outlining when and under what conditions the project will become self-sustaining.

Projects that cannot justify financial viability typically do not pass the selection process.

6. Readiness for Scaling

It is crucial to demonstrate:

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• Growth potential — the ability to expand into international markets or scale within the current niche.
• Adaptable business model — ability to pivot or modify offerings based on changing market conditions and feedback.
• A well-planned customer acquisition strategy — including performance marketing, SEO, and partnership programs.

Projects without a clear scaling strategy are not considered investment-attractive.

Conclusion

Meeting these criteria significantly increases the chances of securing investment. PIN-UP.INVESTMENTS considers only verified, promising projects that are ready for growth. When submitting an application, businesses must be prepared to demonstrate not just anticipated but also concrete results that confirm their sustainability and competitiveness.

NOVOMATIC Italia once again welcomed clients and partners to the Open Days at its Rimini headquarters, which took place this year from February 17 to 19, coinciding with ENADA Primavera, Italy’s leading gaming industry trade show. The exclusive event was dedicated to innovation, strategic vision and the presentation of the latest gaming solutions, further strengthening the company’s leadership in the sector.

The 2025 edition of the Open Days marked a key moment for NOVOMATIC Italia: The inauguration of its new showroom in Rimini. A modern and technologically advanced space designed to offer an immersive and interactive experience reflecting the hospitality typical of the ADMIRAL gaming venues. The innovative design and meticulously detailed setup allow visitors to explore the entire range of the NOVOMATIC products that are designed for the Italian market, transforming their visit into a true journey through the evolution of gaming, as envisioned by NOVOMATIC.

Among the most anticipated novelties are the latest generation VLTs, such as the NOVOSTAR FV637 and the V.I.P. X Dream cabinets, which redefine the gaming experience with high-definition monitors, sophisticated design and top-level performance. To enrich the offering, a quartet of new titles promises unique thrills: the CASH CONNECTION pair with Golden Sizzling Hot and Golden Voodoo Magic, together with two titles set in Ancient Egypt, Anubis Power and Queen Cleopatra Evolution Catch 5. In the AWP segment, the Open Days paid special attention to the Top Seven series, with the exclusive preview of Top 7 Vienna and the multi-game Game Club, which brings together some of the most prestigious titles in the Italian market. Both titles are 100% Made in Italy and developed by NOVOElsy.

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Markus Buechele, CEO of NOVOMATIC Italia, stated: “During the three days of the event, the Rimini headquarters welcomed nearly 1,000 guests, including industry operators, customers, and stakeholders. This result confirms the great interest and trust that the local market places in NOVOMATIC Italia and attests to the value of the event as a key reference point for the gaming industry.”