GVC to Enhance Responsible Gambling Measures

The GVC Group is going to enhance its responsible gambling measures during the remainder of the Coronavirus lockdown after announcing that it welcomed the UK Gambling Commission’s (UKGC) new guidance for the operators.

GVC said it was building on its existing Changing for the Bettor safer gambling strategy following the new guidance and in the next few weeks would begin to allow customers the ability to set stake limits on online slots and to set curfews for play. These measures will be added to the ban on withdrawal reversions introduced in the UKGC’s new guidance.

The group will add additional Markets of Harm indicators to its safer gambling algorithm to review player behaviour and compare pre- and post-lockdown behaviour to detect signs on increased risk. If increased-risk behaviour is identified, it will initiate a sliding scale of interventions with the possibility of ultimately suspending or closing a player’s account.

“We welcome the finding from the UK Gambling Commission that there is no evidence to suggest an increase in problem gambling during the Covid-19 lockdown. Nevertheless, we remain committed to taking all necessary actions to keep our customers safe whilst they enjoy our products. Providing a robust safety net for those who may experience harm is particularly important during this unprecedented time of uncertainty and social restrictions. That is why we continue to enhance our tools to track problematic play so that we can proactively interact with any player if we see changes that suggest they are having problems,” Kenneth Alexander, CEO of GVC, said.