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Top Mobile Game Developers Team Up to Help Global Charities
A group of mobile game developers have joined hands to support the charities that are suffering both operationally and financially as a result of the COVID-19 outbreak.
DoDreams, MAG Interactive, Popcore, Miniclip, Ilyon Dynamics, Kwalee, and Masomo are part of this group. Each will give a portion of their global advertising inventory to support charities including the Make-A-Wish Foundation (UK), SpecialEffect and BuildAid.
“With many people stuck at home around the world, gaming publishers are seeing record usage. We are all pleased to be able to give free access to advertising inventory for a group of charities that face a critical challenge over the next few months,” Pieter Kooyman, Chief Advertising Officer for Miniclip, said.
“Right now, the work charities are undertaking has never been so vital, but it can be hard for them to reach the people who need their services the most, as well as launch appeals for much-needed donations. Millions of people play mobile games every day, so in-app ads can really help these organizations spread the word,” Jeremy Bondy, COO of Vungle, said.
