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The Growing Trend for Faster Gaming
The modern world is growing ever faster and with it is the trend for speedy gaming. Whereas it used to be most gamers’ preference to sit down for a good couple of hours’ session on their favorite console game, with the rise of portable gaming, people are often choosing to play on the fly. This has lead to frequently interrupted gameplay and quick 2-minute sessions between trains being far more commonplace. Why has this occurred and what are gaming companies doing to address this new need?
Warp Speed World
Although it sometimes seems like it, the world isn’t actually speeding up, it’s just that we’re getting rapidly worse at concentrating. Research from the Technical University of Denmark suggests that our attention span is narrowing on a global scale. There are, of course, a myriad of reasons for this, but one of them is our constant bombardment with new information. This idea of constant novelty has lead to a quantifiable decrease in attention span. One of the results of the study showed that in 2013 a global Twitter trend would last on average for 17.5 hours, compared to nowadays when it lasts 11.9. In such a short space of time, this shift is remarkable. In terms of gaming, this means that our want to skip ahead, seek new challenges and move between games is ever increasing.
Making Skipping Ahead Simpler
Everybody remembers skipping through the lengthy dialogue on old Gameboy games. (photo source: unsplash.com)
Poker in the physical realm can often be quite a drawn-out process; players spend a long time trying to work out each other’s cues and tells. In the mobile world, however, several companies have realized that people don’t always want it to be and therefore, it doesn’t have to be. PokerStars recently released its Zoom feature, which allows players to skip through the remainder of the game after seeing their cards. This is a simple fix, that allows players to spend some time figuring out their options if they want to or to skip through quickly when they don’t have the luxury of time.
Increasing Novelty Value
One of the methods that gaming companies are using to keep our attention for longer is increasing the feeling of novelty. As mentioned before, one of the reasons for our desire for quick play games is that we are becoming used to seeing new information more and more frequently. So, if you can provide new content more frequently, then it stands to reason that people will spend longer on your game. Pokémon is one such company who are masters of capturing novelty. Although the main gameplay aspect of all of their games is the Pokémon battle, this feature on its own would quickly become tiresome. Realizing this, the company gave players the ability to collect, initially, 150 different magical creatures, some easy to find, some much harder. As a result, people will happily play through battle after battle, searching for the elusive rare Pokemon. All the time that they are doing this, they are building up what is known as a ‘teddy bear’ effect with the Pokémon used most often, in that players develop a connection with them. This connection, teamed with the promise of novelty, is what keeps us playing a fantastically simple game for such long periods of time. With each release of the game, new Pokémon and new features such as virtual reality are released, keeping that same anticipation of the unknown high.
Breaking the Rules
Another quick play game that is wildly popular is Subway Surfers. This game allows you to ‘surf’ on the top of subway trains, collecting points along the way. This game is the perfect format for quick play fans, as you can pause at any time. However, one thing that is interesting is that, despite its quick play format, many users can spend literally hours on it. But why? One of the great things about gaming is that there’s no punishment for breaking (most of) the rules. If you were to surf the subway trains in real life, you could seriously injure yourself, or risk imprisonment. However, in this game, there’s none of that real-life worry. Players can rebel against authority without any real threat of punishment – that is, of course, unless the in-game policeman happens to catch up with you! This heady mixture of safety and risk comes together to create a game that is endlessly playable. It seems that many of the attributes that make up a quick play game are, in fact, just the things that keep us playing them for longer.
Acer UK Levels Up the Game: Win a Brand-New NVIDIA GeForce RTX 50 Series Gaming Laptop and Unleash Hundreds of Titles with Included PC Game Pass!
Acer UK is thrilled to announce an electrifying competition giving gamers the chance to win a state-of-the-art Predator or Nitro laptop, powered by the brand-new NVIDIA GeForce RTX 50 Series GPUs! This grand giveaway celebrates the highly anticipated arrival of Acer’s latest gaming powerhouses and highlights the incredible value of PC Game Pass, now included with all new Nitro and Predator devices.
Enter the Competition Here: gleam.io/PQDpw/50-series-laptop-and-pc-game-pass-competition
The gaming landscape is constantly evolving, and Acer is at the forefront, delivering cutting-edge technology designed to immerse players in unparalleled virtual worlds. The new Predator Helios Neo 16 AI laptop, featuring the formidable NVIDIA GeForce RTX 50 Series GPUs, is now available at leading retailers including Amazon, Box, and Currys. For those seeking even more power, Acer’s official store is now stocking models with the groundbreaking RTX 5070 Ti and RTX 5080, offering next-generation performance and AI capabilities for the most demanding games and creative tasks.
But the excitement doesn’t stop there. Every new Nitro and Predator device now comes with PC Game Pass included, ensuring that gamers have immediate access to a vast library of hundreds of high-quality titles from the moment they unbox their new machine. No more waiting, no more separate purchases – just plug in and play!
To amplify the buzz, this competition will be supported by renowned gaming influencers Two Angry Gamers and Frankie Ward. Their extensive reach and passionate communities will help spread the word, giving more gamers the chance to win and experience Acer’s cutting-edge hardware paired with an incredible game library.
“We are incredibly excited to bring the power of the NVIDIA GeForce RTX 50 Series to our Predator and Nitro laptop lines,” says Mike Newson, Gaming Notebook Business Manager at Acer UK. “These new machines, especially the Predator Helios 18 AI and the Predator Triton 14 AI, represent a significant leap in gaming performance and AI integration. By bundling PC Game Pass and collaborating with beloved gaming personalities like Two Angry Gamers and Frankie Ward, we’re not just offering powerful hardware; we’re providing an instant gateway to an endless world of gaming entertainment and ensuring our message reaches the heart of the gaming community. It’s about delivering the complete, immersive experience our users deserve.”
PC Game Pass: Your Ultimate Gaming Library Just Got Bigger!
Microsoft’s PC Game Pass continues to grow, offering an incredible selection of games for every taste. Recent exciting additions that gamers can dive into include:
- FBC: Firebreak – A cooperative first-person shooter available day one on Game Pass!
- Rematch – A thrilling third-person, team-based football game.
- Warcraft I: Remastered, Warcraft II: Remastered, and Warcraft III: Reforged – Relive the epic beginnings of the legendary Warcraft universe.
- Call of Duty: WWII – Experience intense historical combat.
- Looking ahead, July brings even more to the service with Little Nightmares II and Rise of the Tomb Raider returning to the library.
With new titles added regularly, PC Game Pass ensures there’s always something fresh and exciting to explore on your new Acer gaming laptop.
Don’t miss your chance to win the ultimate gaming upgrade! Enter the competition today and prepare to experience gaming like never before with Acer’s new NVIDIA GeForce RTX 50 Series laptops and PC Game Pass.
Availability: The new Predator Helios Neo 16 AI laptop with NVIDIA GeForce RTX 50 Series is available now at Amazon, Box, and Currys. Models featuring the RTX 5070 Ti and RTX 5080 are available directly from the Acer Store.
Social Media: #Acer #Predator #Nitro #RTX50Series #PCGamePass #GamingLaptop #Competition #Giveaway #TwoAngryGamers #FrankieWard
The post Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass appeared first on European Gaming Industry News.
Clarion Gaming has announced details of London iGaming Week, a program of immersive curated events, seminars and parties centred around iGB L!VE and taking place at iconic London venues.
Confirming the programme, Naomi Barton, Global Portfolio Director responsible for iGB L!VE said: “London iGaming Week is an amazing opportunity for the global iGaming industry to come together for a week of connection, innovation, and celebration.
“Running 1 July – 4 July it features social events such as the iGB Affiliate Awards, the EGR B2B Awards, Welcome Drinks in Canary Wharf, and the Legends by Fire and ICE celebration.
“It also includes unique opportunities to network and learn at the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming, the inaugural conference for senior technology professionals sponsored by Pretty Technical on Tuesday 1 July.
She added: “An initiative that we are extremely excited about is our deeper partnership with LatAm Media Group which will see us stage the first ever London LMG Futbol Experience. Taking place on Friday 4th July, the live-streamed 6-a-side football tournament will be played on a state-of-the-art 5G pitch with games officiated by fully qualified referees.
“Delivering a mixture of competition and camaraderie it’s a fantastic milestone which will build on iGB L!VE’s reputation for running the most popular business, networking and social iGaming events of the year.”
London iGaming Week represents a high profile addition to what will be the biggest edition of iGB L!VE on record. The first show to take place in London following its relocation from Amsterdam it will provide attendees with access to over 22,000sqm of product innovation and inspiration.
Connecting igaming operators, affiliates, tech vendors and game providers, iGB L!VE will welcome a projected 15,000 iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.
For more information and to register for iGB L!VE, 2 – 3 JULY 2025, ExCeL London: igblive.com
The post iGB L!VE confirm London iGaming Week program appeared first on European Gaming Industry News.
Latest News
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25
Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.
To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.
South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.
The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.
MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.
The full team to represent South Africa at15H00 on 21 June 2025 is:
| Name | Club | Nick | Province |
| Jessica Eleez Greeff (Capt.) | ZAG Academy | heartjess | KwaZulu Natal |
| Avonique van Rooyen | ZAG Academy | avo | Gauteng |
| Kiera McCallum | ZAG Academy | queen | KwaZulu Natal |
| Megan van der Westhuizen | ZAG Academy | m3gz | Gauteng |
| Kalee Ludick | ZAG Academy | creative | Gauteng |
The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.
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