High 5 Casino receives MGA approval
Social casino enters the RMG market and launches on the company’s new Vault platform featuring Brain with Benefits technology
High 5 Games, the world’s largest independent casino games provider, has been granted a B2C licence Type 1 by the Malta Gaming Authority (MGA), marking High 5 Casino’s approval to enter the real money gaming market.
The new online casino will launch on H5G’s proprietary iGaming platform, Vault, which is embedded with innovations that the company envisions will define the future of online and mobile gaming.
Vault incorporates the New York developer’s Brain with Benefits technology that monitors players in real time and at all stages of the customer lifecycle, and is set to revolutionise the whole user journey with a truly personalised experience.
The Brain, named Oracle, sits in the cloud and the machine learns player behaviour. Oracle is present and monitors:
- Promotions and bonus management system
- CRM and data segmentation
- Content management
- Player account management
The Benefits, personalised events, are then triggered automatically by Oracle’s Brain, both seamlessly and in real time, across the platform and games. These can range from small surprise game features to fully adaptive content libraries and user journeys.
This technology is based on Google’s artificial intelligence and machine learning frameworks. The technology from Google, a long-term iGaming partner of H5G, has been successfully used across High 5 Casino in the social casino world, as well as the company’s range of tentpole games, and will soon be rolled out across platform level and all games.
Vault platform is developed from H5G’s social casino, which is enjoyed by millions of players worldwide. Soon available for real money play, High 5 Casino will feature High 5 Games’ full portfolio of games, as well as a range of titles from leading third-party providers.
The Vault platform will also be made available to operators and platform providers, with the company exhibiting its technology at ICE London 2020 at Booth N1-421.
Anthony Singer, CEO of High 5 Games, said: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile.
“Oracle the brain will be present at ICE London 2020, head to our booth to learn more about how this new technology will cleverly bring a new unprecedented gaming experience.”
High 5 Games will be demonstrating its full portfolio of products and services at Booth N1-421, between 4-6 February at ICE London 2020, London ExCeL.
