Fast betting content, data and live streaming provider becomes a Tier 1 Anti-Corruption Supporter to the Esports Integrity Commission helping drive match-fixing and fraud out of the industry

BETER, the award-winning provider of fast betting content, data and live streaming for esports and sports, has joined the Esports Integrity Commission (ESIC) as a Tier 1 Anti-Corruption Supporter.

As a member, BETER will assist the ESIC in identifying and investigating suspicious betting activity while also supporting the Commission’s wider goal of combating match fixing and betting fraud across the esports industry.

Advertisement

BETER is well placed to support the Commission, given its standard-setting approach to ensuring integrity across its fast-betting products and solutions.

As part of its supporter role, BETER will contribute to ESIC’s monitoring and intelligence functions, actively cooperating in the detection and investigation of suspicious betting activity. This includes visibility across its flagship ESportsBattle tournaments, delivering over 36,000 monthly esports events that are thoroughly monitored 24/7 by BETER’s Integrity team. .

The Integrity team ensures that all of BETER’s in-house events are conducted to the highest standards. This is achieved through rigorous e-learning sessions for all athletes participating in its contests, a 24/7 whistleblowing platform, the Integrity BOOTCAMP program, a comprehensive reporting system, partnerships with law enforcement agencies and sporting bodies/federations, and more.

Thanks to this robust integrity ecosystem, only 0.01% of events have been flagged for investigation as suspicious over the past 12 months.

Andrii Nekrutov, Chief Integrity Officer at BETER, said: “BETER’s strict measures and strong commitment to fair play principles in our ESportsBattle tournaments provide us with the qualities needed to be a strong and reliable member of the Esports Integrity Commission.

Advertisement

“We are one of the most experienced esports betting content providers with educational programs and approaches that are unrivalled when it comes to integrity and fairness.

“The team looks forward to working with the Commission to improve the esports ecosystem by eradicating match-fixing and bolstering principles of fair play. We have done a great job of this with our esports tournaments and believe we can help do the same for the wider industry.”

Stephen Hanna, Chief Executive Officer at the Esports Integrity Commission, added: “BETER’s membership to the Esports Integrity Commission is a testament to the company’s alignment with our mission to uphold and promote the highest standards of integrity, transparency and fair play within the global esports ecosystem.

“By becoming a member, BETER joins a growing community of industry leaders dedicated to fostering a safe, transparent and sustainable future of esports.”

The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.

In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.

Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.

Advertisement

“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.

“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”

The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.

Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.

The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.

Advertisement