Industry News
Unwrapping seasonal games with Gaming Corps, Booming Games, 1X2 Network and Apparat Gaming
With the festive season fast upon us, we spoke with four game studios to understand the opportunities that come with Christmas slots and some of the challenges they face in developing them
Just like the retailers and their eagerly anticipated Christmas TV ads, it’s that time of year again when studios unwrap their Christmas-themed slots. These games often dominate casino game lobbies for the next few weeks, allowing operators to cash in on the festive fun.
But with such a short shelf-life, these games can be challenging to develop. They need to come with a captivating theme that stands out from the other Christmas and themed slots, combine a striking design with a big sound, and still put players on the edge of their seats with every spin.
In short, they need to deliver in the same way as any other game leaving the studio’s production line would. But with such a short window of time in which to monetise these games, developers must balance the resources required to produce them with the return they will generate.
Many studios simply reskin an existing, proven game from their portfolio, but others believe they must still go through the full development cycle if they are to deliver the quality players expect. This includes Gaming Corps, whose Christmas cracker – Xmas Plinko – has just hit the market.
Connor Blinman, Head of Games at Gaming Corps, said: “Christmas games are hugely popular and can generate significant revenues even though they are only played for a handful of weeks. But to hit the mark with players, the game must deliver the fun, thrills and big win potential they have come to expect.
“This year, we wanted to bring some Christmas magic to the plinko format which is now hugely popular in markets across the world. We are the first Christmas-themed plinko game to hit operator lobbies, and bringing together a festive theme and soundtrack with the plinko experience was something we knew players would enjoy.
“Xmas Plinko has been through the full development cycle to ensure it provides the quality to not only meet but exceed player expectations. This includes rebuilding our plinko engine from the ground up, allowing for better game performance and delivering the best quality to players.”
With Xmas Plinko, players are encouraged to jingle all the way and drop into the holiday spirit as they watch their baubles cascade down the tree and land among the presents where they have the chance to win 3,200x their stake.
The game sits at the high end of the volatility scale – because there can never be enough excitement at Christmas – and has a return to player of 97.05%.
Some studios really do get into the Christmas spirit, and that’s certainly the case at Booming Games. The developer recently launched its festive title, Holly Jolly Bonanza.
You can’t not feel the festive fun when firing up the reels on this five-reel, six-row slot, which is packed with enough joy to make you feel like a kid on Christmas morning. There are plenty of bonus features to unwrap, too.
This starts with a stocking filler – when a win forms, winning symbols are removed and new symbols cascade down like snow from the sky, filling the spaces and potentially forming new wins. The cascades keep coming until there are no more win combinations available.
The festivities keep going with Free Spins. These are triggered when four Scatter symbols come down the chimney and land anywhere on the reels, awarding ten Free Games. If three or more Scatters land during Free Spins, another five Free Games are awarded.
But that’s not all. Random Multipliers can appear at any time during Free Spins, with a max Multiplier of up to 100x for truly Santa-sized wins. Of course, if you’re name is on the naughty list and you still want to unwrap Free Spins, there’s the option to Buy the Bonus.
Moritz Blume, Director of Product at Booming Games, said: “The holiday-themed slots, particularly those centred around Christmas, exemplify how seasonal games can significantly enhance the studio’s overall performance.
“These games actively engage in various Christmas promotions, collaborating with both operators and affiliates, providing an additional boost to their performance.
“With Holly Jolly Bonanza, we have dropped several popular bonus features that appear in our other titles firstly because it makes for thrilling festive gameplay, but also so that players get a taste of what Booming Games’ slots are like if they haven’t played them before.”
Of course, Christmas slots are just one season that studios produce games for with Halloween being another popular holiday. But there really is no limit to the imagination of studios looking to deliver games around popular events.
Apparat Gaming, the developer of slots with a German accent, launched its October Bier Frenzy title ahead of the world-famous Munich Oktoberfest which took place back in September. Again, the studio looked to deliver thrilling gameplay alongside the theme via Free Spins with a Collector mechanism in the Beer Frenzy Bonus.
This is triggered when three Scatters land anywhere on the reels. When this happens, the soundtrack of the Bavarian brass band changes to a famous Oktoberfest party song – the lyrics basically say the drunker you are, the easier it is to sing.
Free Spins are then awarded and as they play out, players collect the Beer symbols that are served onto the reels. If the player collects 40 of these symbols, an additional 10 Free Spins are awarded with any winnings from the Beer symbols Multiplied by x2, x3 or x10.
During Free Spins, players need to keep their slightly blurry eyes peeled for the Beerman as when he appears together with the Beer symbols, he drinks them all and Collects all of the values that are on the symbols.
If there is a Wild but no Beer symbols, he cheers the bar with a “Prost” and turns random symbols into Beers before collecting their values.
Thomas Wendt, Co-founder, and Director at Apparat Gaming, says the mechanics of the themed game are just as important as the theme itself.
“While players are often drawn to themed games around that seasonal event, they still expect to be entertaining and for the game to deliver the excitement and big-win potential they are seeking.
“That is exactly what we have done with October Bier Frenzy, paying great attention to the gameplay and in particular the Free Spins/collector feature. By doing this, we increase the longevity of the game beyond the time the Munich Oktoberfest takes place.”
Themed games have been around for many years, and there’s a strong appetite among players to engage with them. This presents opportunities for studios to produce seasonal slots, but they absolutely must nail the quality and experience of these games – no gimmicks, if you like.
1X2 Network is another studio that gets into the festive spirit with two games hitting operator stockings this year – Sweet Candy Christmas and Megaways Jack Frost from its Iron Dog Studio brand.
The latter is the latest instalment in the developer’s Megaways Jack series, which has been a hit with players. By taking what is essentially a game franchise and launching a Christmas special, the studio believes its Christmas slot will top the charts.
It sees players venture to the North Pole where they are treated to a stunning, snowy experience packed with bonus features including winning symbols that freeze and shatter to be replaced by new ones, as well as reels that lock in place with an enchanting icy border that gradually freezes the entire reel.
If that wasn’t enough, Free Spins can be triggered with players taken into an icy snowstorm where Multipliers and the Jack Frost feature come into play. Jack Frost showers the player with bonuses such as Symbol Swaps and Wilds in both Free Spins and the base game.
Alex Ratcliffe, CPO at 1X2 Network, said: “’Tis the season to be jolly, and what better way to get into the spirit of the season than by developing not just one but two Christmas-themed slot games.
“This year, we decided to leverage our popular Megaway Jack series by adding a Christmas game to the series. This allows us to tap into the existing popularity of the game and to deliver a fun, festive experience to players with a brand and mechanic they already know and love.
“Our other seasonal slot, Sweet Candy Christmas, is just as fun to play and combines the ever-popular Scatter Pay mechanic with the most wonderful time of the year. The candy theme set in a Winter Wonderland has one last surprise for eagle-eyed players who may recognise who is driving Santa’s sleigh.”
Some studios are clearly up for the challenge and enjoy the benefits of developing and launching themed games, both in the near term while they are “in season” and also in the long-term kickback in the form of stronger operator relationships and player awareness.
Of course, pick the right theme – such as this year’s St Patrick’s Day release Leprechaun Charms – and you can end up with a fun, themed game that can be played all year round. So, a slot game for life, not just for Christmas. “
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group confirmed that it will release its first quarter 2025 financial results prior to the opening of the financial markets on Thursday, May 15, 2025. The release will be followed by a conference call at 8:30 a.m. Eastern Time, hosted by Bragg Chief Executive Officer, Matevž Mazij and Chief Financial Officer, Robbie Bressler, to discuss the Company’s financial results and provide a business update. During the call, management will review a presentation that will be available on the day of the call.
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, has announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media. Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behaviour, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Partnerships
International Game Technology PLC announced that IGT PlaySports technology is now powering retail sports betting at Silver Reef Casino Resort in Ferndale, Wash. This technology agreement builds on IGT PlaySports’ leadership in the region, marking the 11th casino in Washington State to deploy the Company’s award-winning sports betting platform, and the 10th casino in the State to leverage its trading advisory services.
Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state. Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games.
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV. The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilises CashClub Wallet technology across 22 properties in 11 jurisdictions. CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
The post Gaming Americas Weekly Roundup – May 5-11 appeared first on European Gaming Industry News.
Amusnet’s Live Casino 2025 strategy is to empower operators and differentiate their offerings with bespoke game environments, exciting gameplay and enhanced winning potential through special features and significant multipliers integrated into a variety of new releases planned for the year.
“2025 is shaping up to be an exciting year for our Live Casino division. We are introducing a diverse range of standout games that blend entertainment, technology, and interactivity in new ways,” said Marin Dimitrov, Head of Live Casino.
One of the key highlights is Showtime Roulette 500x, a fresh take on the classic roulette experience.
“What sets Showtime Roulette 500x apart is its unparalleled customization capabilities. Operators can fully tailor the game environment to reflect their brand identity,” Dimitrov said.
This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. Thanks to advanced chroma technology, operators can uniquely brand the game, showcasing their logo and any bespoke background theme they desire. This creates a tailored and immersive experience that feels truly one of a kind for each operator and their players. Further enhancing player engagement, the thrill of potential rewards is heightened through random multipliers on every spin, with payouts amplified up to 500x, creating a truly exceptional gaming experience that elevates player excitement and satisfaction.
Another highlight of the year is Extra Crown Deluxe Live, which is “inspired by our slot top performer Extra Crown and offers an engaging blend of traditional slot excitement and the dynamic atmosphere of live casinos,” added Dimitrov.
This innovative live slot game retains the charm of the original while introducing upgraded mechanics and captivating gameplay. A dynamic studio setting, complete with a charismatic host, fosters a strong sense of community, bringing players together 24/7 to share in the excitement of every spin. With ten traditional symbols across 5 reels and 20 paylines, players can enjoy this classic slot action enhanced by features like Free Spins (with retrigger potential), Respins with expanding symbols and lucrative Cash Prizes (multipliers). The innovative Dynamic Reel Prizes and real-time Statistics further enhance the immersive gaming experience, topped off by the ever-popular Jackpot Cards bonus game and the chance to multiply wins via the Gamble Feature.
The latest release is Football Thrill, a high-speed live casino game that brings the excitement of football to the casino floor with instant, easy-to-play mechanics. With its simple gameplay and dynamic pacing, this Live Casino addition is designed to captivate both sports fans and casino enthusiasts. Fast, intuitive and built for excitement, this Live Casino game is the perfect addition to any live casino looking to attract players who crave action-packed, easy-to-play games.
Amusnet’s Live Casino strategy for the upcoming year centers on delivering innovative and immersive gaming experiences. This will be achieved through the introduction of enhanced roulette variations featuring captivating gameshow elements and significantly larger multipliers, boosting excitement and winning potential. The company is set to expand its offerings with a diverse selection of card games that blend classic gameplay with modern twists to appeal to both traditional and modern players. Further enhancing player engagement will be the range of interactive wheel-based games and gameshows incorporating thrilling new mechanics.
The post Amusnet Unveils Live Casino Strategy for 2025 appeared first on European Gaming Industry News.
- Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Vixio, a leading provider of regulatory intelligence solutions, ahead of SBC Americas forecasts that the regulated online gambling market in the Americas to be worth US$32.5bn by 2026, compared to US$15.6bn in 2022, more than doubling in size in a period of four years. This growth rate is more than double the equivalent in Europe, with the European regulated online gambling market projected to be worth €37.3bn in 2026, up from just under €30bn in 2022.
By 2028, regulated online gambling markets in the U.S., Canada and Latin American countries are expected to generate US$56.3bn, drawing level with Europe or potentially surpassing it depending on currency fluctuations.
“Prior to 2018, the regulated online gambling market was highly euro-centric but legalization of sports betting and iGaming in various U.S. states as well as the major markets of Ontario and Brazil has coincided with stricter regulations in European countries that has restricted growth in a number of cases,” said James Kilsby, Chief Analyst, Vixio.
Vixio will be showcasing its data forecasting and regulatory intelligence solutions in more detail at the SBC Summit Americas 2026 at stand B175, with additional information in its Latin America Online Outlook report, available at vixio.com/research/latin-america-outlook-2025.
Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 20.3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Providing further insight into one of the most closely watched online gambling markets globally, Kilsby, Vixio’s award-winning analyst, will be speaking during a panel session titled “Brazil 2025: A Surge in Licensing and Lessons So Far.” James was recently recognized as a Silver Stevie® Award Winner for Thought Leader of the Year in the 2025 American Business Awards®. The panel will take place on Wednesday, May 14, at 11 a.m. in conference room four.
In addition, Vixio has been shortlisted for Compliance Solution of the Year at the 2025 SBC Awards, which will be announced on the second day of the conference.
Visit us at stand B175 at SBC Summit Americas to learn more about how Vixio can help your business navigate the regulatory challenges of the gaming industry.
For more information, or to book a meeting with a Vixio representative at SBC Americas, visit vixio.com.
The post Americas Online Gambling Market To Soon Eclipse Europe’s, Finds Vixio Forecasts appeared first on European Gaming Industry News.
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