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Global sports marketing agency SPORTFIVE announced the appointment of Seamus O’Brien as President, APAC, a move that will significantly strengthen their business across Asia. O’Brien brings over 30 years of experience in leading executive positions within the sports industry, including his time as Founder and Chairman & CEO of World Sport Group who were renowned for many landmark deals in the region.

“For many years, SPORTFIVE’s strong passion and deep understanding of sport in APAC have helped shape the industry. To be able to complement our existing business with the unmatched experience and established relationships of Seamus O’Brien and his team will further underpin our endeavours to be the leading sports marketing agency in APAC and worldwide,” Stefan Felsing, CEO of SPORTFIVE, said.

The appointment represents a firm commitment to growing the agency’s regional business in APAC which will be a cornerstone of SPORTFIVE becoming the world’s leading sports marketing agency.

“Our leadership team at SPORTFIVE is excited by the opportunity and looks forward to collaborating with Seamus as he takes responsibility to advance our strategy across the entire APAC region within his role as President APAC and Chairman of the Board of SPORTFIVE ASIA,” Felsing added.

“I am delighted to be reunited again with many long-time friends and colleagues, alongside the exceptionally talented team from SPORTFIVE worldwide. Together, we will focus on growth opportunities throughout Asia which will undoubtedly benefit from our leading position in football globally,” Seamus O’Brien said.

“SPORTFIVE has a proven track record in global sports marketing and an internationally renowned sales network. Together with my team in Asia, I am looking forward to leveraging this international network for the benefit of our regional rightsholders and clients,” O’Brien added.