The Entain Foundation U.S. has captured another top industry award citing the Foundation’s comprehensive and innovative Responsible Gambling (RG) programs, this time for “Safer Gambling Operator of the Year”. The award was presented Thursday night at the EGR North America Awards program in New York City.
Over the past two years, Entain and the Entain Foundation U.S. have garnered the top prize in nearly every industry award competition for Responsible Gambling programs led by Martin Lycka, Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S. Entain also won last year’s EGR top honors for RG services, programs, and advocacy.
In this year’s competition, the Entain Foundation U.S. prevailed over six other nominees named to the award’s “short list” of finalists, among a larger pool of applicants. The other finalists included prominent operators DraftKings, FanDuel, PointsBet, PlayNow.com, and Rush Street Interactive.
The EGR Award acknowledged the Foundation’s “setting new, higher, industry-wide RG standards, extending RG education and services for professional and collegiate sports programs, for the fast-growing esports segment, and for underserved urban communities.”
In particular, Martin and the Entain Foundation U.S. organized and led an industry-wide effort to establish 12 national principles of responsible online gaming. Announced in September 2022, the industry effort was endorsed by six of the nation’s largest online gaming operators, with two more joining in early 2023. Together, the participating operators comprise well over half of the U.S. online sports gaming market.
According to Martin, “The Entain Foundation U.S. truly sets the standard for Responsible Gambling programs. We are indeed honored to be publicly recognized once again by the North American gaming industry, for our innovations, our applied technology, our outreach, our partnerships and our tireless dedication to promoting RG principals.”