MGM Resorts International announced a multi-year agreement to become an Official Partner of MLB Players Inc., giving the company use of MLB Players’ branding and group marketing rights. The partnership also provides hospitality benefits to MLB Players with MGM Resorts’ properties serving as the host location for a variety of MLB player-related events.
“This new partnership strengthens our commitment to the sport of baseball in the US and around the globe. We welcome the opportunity to host MLB Players at our world-class resorts and create unique player experiences for our valued MGM Rewards members,” Lance Evans, SVP of Sports & Sponsorships at MGM Resorts, said.
“As a leader in the gaming and hospitality industry, MGM Resorts is an ideal business partner for us. This collaboration reinforces the importance of leveraging Players to facilitate marketing initiatives. We look forward to growing this valuable and strategic relationship in the years ahead,” Xavier D. James, COO of Major League Baseball Players Association, said.
Under terms of the agreement, MGM Resorts can use the MLB Players’ group rights across a broad range of print and digital promotions, advertisements, and sweepstakes in the US, China, and Japan. Additionally, MGM Resorts will become a participating partner of MLB Players Inc.’s Players House hospitality space at each season’s All-Star Game. MGM Resorts will also become an “Official Offseason Destination” of MLB Players through programs that provide benefits for staying at MGM Resorts properties.
MLB Players will also have opportunities to enter individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia, and advertisements.
“This agreement puts Major League Baseball Players in partnership with a company that is synonymous with best-in-class hotels and entertainment. MGM Resorts’ global presence will also help strengthen the allegiance between baseball’s international fan base and our Players,” Evan Kaplan, Managing Director of MLB Players Inc, said.